Intimate Lingerie Market - By Product Type (Bras, Briefs, Sleepwear, Shapewear, Others), By Price Range (Low {<25$}, Mid {25$-50$}, High {>50$}), By Distribution Channel (Online channel, Offline channel), Forecast 2024 - 2032

Intimate Lingerie Market - By Product Type (Bras, Briefs, Sleepwear, Shapewear, Others), By Price Range (Low {<25$}, Mid {25$-50$}, High {>50$}), By Distribution Channel (Online channel, Offline channel), Forecast 2024 - 2032

The global intimate lingerie market is expected to witness a CAGR of 5.1% during 2024-2032, fueled by evolving consumer preferences, technological advancements, and innovative product offerings.

According to a report by Edied.com in 2022, over recent years, a notable trend has emerged in lingerie fashion, shifting away from the push-up bra styles of the 90s towards designs that prioritize comfort and functionality. The increasing demand for comfort-centric and size-inclusive lingerie is shaping the industry outlook. Consumers are seeking undergarments that not only provide support but also prioritize comfort without compromising on style. Additionally, the growing awareness regarding the importance of body positivity and diversity has led to a surge in demand for lingerie that caters to a wide range of body types and sizes. Moreover, the proliferation of online retail platforms and e-commerce channels has facilitated greater accessibility and convenience for consumers, further driving market growth.

The global intimate lingerie market is classified based on product, distribution channel, material and region.

The briefs segment is anticipated to grow robustly through 2032, as they are favored by consumers for their versatility, offering a balance of comfort and support for various body types and occasions. From classic designs to innovative styles featuring seamless construction and advanced fabric technologies, the briefs will gain traction among the consumers worldwide.

The online distribution channel segment is anticipated to grow significantly till 2032, driven by the proliferation of e-commerce. These platforms provide consumers with unprecedented access to a wide range of products and brands from the comfort of their homes. Online retailers offer an extensive selection of lingerie styles, sizes, and price points, catering to the diverse preferences of consumers across different demographics.

Europe intimate lingerie industry is anticipated to witness significant growth till 2032, driven by fashion-forward trends, cultural influences, and changing consumer lifestyles. Countries like France, Italy, and the United Kingdom are particularly noteworthy for their robust lingerie industries and vibrant retail landscapes. The regional consumers exhibit a strong affinity for premium lingerie brands known for their craftsmanship, quality, and innovative designs. The presence of luxury boutiques to mass retailers, offer ample opportunities for both established brands and emerging players to thrive and expand their presence in European market.