Intestinal Health Pet Dietary Supplement Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Intestinal Health Pet Dietary Supplement Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

The Global Intestinal Health Pet Dietary Supplement Market size was valued at USD 84.2 billion in 2023 and is anticipated to register a CAGR of 4.2% between 2024 and 2032, owning pets and caring about their pets' health. As pets become more like family members, there is a higher demand for products that help their overall health, especially their digestion.

One prominent trend is the increased use of multi-strain probiotics and prebiotics in supplements. Pet owners now want products that improve gut health by combining different probiotic strains and prebiotic fibers. This helps with digestion and keeps the microbiome balanced. According to the Pet Food Institute, 65% of pet owners look for supplements with multiple probiotic strains.

Another key trend is the growing demand for natural and organic ingredients in these supplements. Consumers are more concerned about the safety and source of the products they buy for their pets. They prefer supplements made from high-quality, natural ingredients without synthetic additives. This trend matches a larger movement towards holistic and eco-friendly pet care. The American Pet Products Association reports that 70% of pet owners prefer natural ingredients in pet supplements. Additionally, there is a rising focus on personalized nutrition. Companies are creating supplements tailored to the specific dietary needs and health conditions of individual pets.

The overall intestinal health pet dietary supplement industry is classified based on product type, pet type, price range, application, distribution channel, and region.

Based on product type, the market is segmented into pills/tablets, chewable, drops, powders and others. The chewable supplements segment dominated the market in 2023, generating a revenue exceeding USD 34.3 billion, and is expected to reach USD 51 billion by 2032. Chewable supplements are becoming more popular in the pet dietary supplement market, especially for intestinal health. Consumers prefer them because they are easier for pets to consume compared to pills or powders. According to the American Pet Products Association, 67% of pet owners find chewable supplements more convenient.

Based on price range, the intestinal health pet dietary supplement market is classified into low, medium, high. Medium price range segment dominated the market in 2023, with revenue exceeding USD 38.6 billion, and is expected to reach USD 57.1 billion by 2032. The medium-priced segment (Between USD 25-50) of the market is growing quickly because it offers a good mix of affordability and quality. Pet owners are more willing to spend on supplements that work well without the high cost of premium products. This segment provides a balance where consumers can get advanced ingredients, like multi-strain probiotics and prebiotics, which are important for good digestion. According to the American Pet Products Association (APPA), awareness of these ingredients' benefits is increasing, driving demand for products in this price range that offer both value and effectiveness.

North America intestinal health pet dietary supplement market was worth USD 26.2 billion in 2023 and is expected to reach USD 39.9 billion by 2032. In North America, more people owning pets and focusing on pet health are driving the growth of the market. As pets become more like family members, owners are spending more on products that improve their pets' overall health, especially their digestive systems. This awareness has increased the demand for gut health supplements with ingredients like probiotics, prebiotics, and fiber.