Hand Sanitizer Market Size by Type (Gel, Liquid, Foam), By Composition (Alcohol-based Sanitizer, Alcohol-free Sanitizer), By Distribution Channel (Retail {Pharmaceutical Stores, Supermarkets, Convenience Stores}, Online Platform), COVID-19 Impact Analysis

Hand Sanitizer Market Size by Type (Gel, Liquid, Foam), By Composition (Alcohol-based Sanitizer, Alcohol-free Sanitizer), By Distribution Channel (Retail {Pharmaceutical Stores, Supermarkets, Convenience Stores}, Online Platform), COVID-19 Impact Analysis, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2023 - 2032

Hand Sanitizer Market is set to witness significant growth between 2023 and 2032, primarily owing to the increasing public awareness about personal hygiene. Besides, the rising distribution of hand sanitizers in different healthcare settings is also expected to influence the market positively over the next ten years. For instance, in April 2020, GOJO, according to the direction of the government, prioritized shipping PURELL products to health facilities and critical infrastructure providers. The firm claimed that it was ensuring optimum supply of PURELL hand sanitizer, surface disinfectant, and soaps to front-line workers during the pandemic.

Besides, the key market providers are expanding their portfolios and entering into meaningful mergers and acquisitions to strengthen their market standing. Citing an instance, in March 2022, PURELL launched two new products, PURELL® Advanced Hand Sanitizer 2in1 Moisturizing Foam and PURELL® Advanced Hand Sanitizer Naturals Foam. The firm claims that the products are effective against germs while being mild on the skin and maintaining skin health.

Overall, the hand sanitizer market is segmented in terms of type, composition, distribution channel, and region.

Based on type, the foam segment will grow at more than 6.5% CAGR during 2023-2032. Since foam-based hand sanitizers do not slide off from hands, spread easily, never clog the dispenser, and can be easily applied on hands, their demand will augment within the next decade.

In the context of composition, the alcohol-free sanitizer segment will grow robustly by 2032 end. Alcohol-free sanitizers have aloe vera gel or gels that maintain the softness of skin along with moisturizing dry hands, driving their demand during the foreseeable time.

On the basis of the distribution channel, the market is likely to be characterized by the online platform, which is set to register noticeable growth through 2032. Change in the purchasing behavior of the consumers, along with the increasing popularity of e-commerce platforms will drive the segmental expansion.

In the regional context, the North America hand sanitizer market held over 33% market share in 2022. The regional market growth will be attributed to the growing presence of major hand sanitizer manufacturers in the region and the increasing willingness of consumers to spend on hygiene products and personal care. Besides, rising cases of infectious diseases coupled with increasing healthcare-related expenditure in Canada and the U.S. will also foster market growth. As per the Canadian Institute for Health Information, the overall healthcare expenditure was anticipated to be more than USD 8,500 per Canadian in 2022.