Hair Styling Tools Market -By Product Type (Hair Curler & Roller, Crimpers and Wavers, Hair Dryer, Multistylers, Hair Straightener, Hairbrushes & Combs), Type (Electric, Manual), Distribution Channel, Application, Price Range & Forecast, 2024–2032

Hair Styling Tools Market -By Product Type (Hair Curler & Roller, Crimpers and Wavers, Hair Dryer, Multistylers, Hair Straightener, Hairbrushes & Combs), Type (Electric, Manual), Distribution Channel, Application, Price Range & Forecast, 2024–2032

Hair Styling Tools Market size will grow at 5.2% CAGR during 2024-2032, primarily driven by increasing disposable incomes along with the rising preference for traditional methods and versatility of manual tools.

According to Forbes in 2022, Instagram was dominated by beauty hashtags, with over 490 million entries. Platforms, such as Instagram, YouTube, and TikTok serve as virtual runways where influencers, celebrities, and everyday users showcase their latest hairstyles and grooming routines. The visual nature of social media allows trends to spread rapidly and reach a global audience, further driving consumer aspirations and influencing purchasing decisions. Moreover, the rise of beauty influencers and content creators has transformed the way consumers discover and engage with hair styling tools, as recommendations and reviews shared online can significantly impact brand perception and sales.

The hair styling tools industry is classified into type, product type, price range, application, distribution channel and region.

By type, the manual segment will experience significant growth up to 2032, owing to the rising preference for traditional methods and versatility. Manual tools, such as combs, brushes, and handheld blow dryers continue to hold preference, particularly among professional hairstylists and consumers seeking more control over their styling routine. Additionally, the affordability and accessibility of manual styling tools contributes to their widespread adoption across various demographics. Furthermore, they offer a versatile approach to hairstyling, allowing users to create a wide range of looks, from intricate updos to effortless waves, with ease and precision.

Hair styling tools market from the hair straightener product segment will expand at a swift pace by 2032, due to their ability to cater to a wide range of hair textures and styles. The demand for hair straighteners is driven by the increasing desire for sleek and polished looks, especially among the younger demographic and working professionals. Manufacturers are focusing on innovations to introduce advanced features, such as temperature control, ceramic plates, and ionic technology for enhancing the performance and safety of hair straightening devices. Social media platforms also plays a significant role in shaping beauty trends, with influencers and celebrities showcasing perfectly styled hair using straighteners, thereby fueling consumer aspirations.

North America hair styling tools industry will grow at significant CAGR through 2032, driven by the high consumer spending on personal care products and the presence of leading market players in the region. The U.S, will hold a significant share, fueled by the growing popularity of hairstyling trends and the increasing number of salons and beauty professionals. Additionally, the rising awareness regarding hair care and grooming routines will further propel the regional demand for styling tools.