Guarana Market Size - By Form (Powder, Liquid), Application (Food & Beverages [Bakery & Confectionary, Beverages {Soft Drinks, Energy Drinks}], Cosmetics, Pharmaceutical [Herbal Supplements]), Growth Prospects, Regional Outlook & Global Forecast, 2023-203

Guarana Market Size - By Form (Powder, Liquid), Application (Food & Beverages [Bakery & Confectionary, Beverages {Soft Drinks, Energy Drinks}], Cosmetics, Pharmaceutical [Herbal Supplements]), Growth Prospects, Regional Outlook & Global Forecast, 2023-2032

The global guarana market is anticipated to register a growth rate of 7% during 2023-2032 driven by increased health consciousness, rising demand for natural stimulants, and a growing preference for plant-based products.

According to an article by Beverage Daily in 2022, an impressive 85% of consumers prioritize healthier eating, with 27% cutting sugar and 25% increasing fluid intake. There is escalating demand for natural and healthier alternatives to conventional energy drinks. Guarana, with its high caffeine content and natural stimulant properties, has become a favored ingredient in the energy beverage sector. Additionally, the global trend towards health and wellness is boosting the adoption of guarana in various dietary supplements. The increasing awareness about the potential health benefits of guarana, such as improved cognitive function and metabolism, is further driving the market growth.

The worldwide guarana industry is classified based on form, application, and region.

The powder form segment is set for sustained growth between 2023-2032 owing to its convenience, versatility, and application in various food & beverages. Guarana powder is not only utilized in energy drinks but is also finding its way into the formulation of dietary supplements, functional foods, and even beauty products. Its adaptability in different applications makes guarana powder a sought-after ingredient.

The food & beverages application segment is expected to showcase decent growth trend through 2032 driven by the product usage in a wide array of products, including carbonated beverages, energy drinks, chocolates, and snacks. As consumers become more discerning about the ingredients in their food and beverages, the natural and plant-based profile of guarana makes it an ideal choice. It is being favored by unique flavor pallet, coupled with its energy-boosting properties.

Asia Pacific guarana market is poised to undergo expansion during the forecast period, driven by factors such as a burgeoning population, rising disposable income, and a growing awareness of health & wellness. Countries like Brazil, known for being a major producer of guarana, have witnessed increased export activities to meet the escalating demand in the APAC nations. Moreover, the cultural significance of natural and traditional remedies in the region, coupled with the inclination towards herbal and plant-based products, further fuels the adoption of guarana.