Frozen Bakery Market Size, By Recipe (Bread, Viennoiserie, Patisserie, Savory snacks), By Product (Ready-to-prove, Ready-to-bake, Fully baked), By End-User (Convenience stores, Hypermarkets & Supermarkets, Artisans bakers, Hotels, Restaurants, and Catering (HORECA), Bakery chains, Online Channels), Industry Analysis Report, Regional Outlook, Covid-19 Impact Analysis, End-user Development Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2030
The frozen bakery market is poised to grow significantly through 2030 owing to growing consumer inclination toward healthier bakery products. In addition, the easy availability and affordability of these products are expected to further bolster market demand over the forecast period.
Key industry players have been engaging in effective expansion strategies to enhance their business presence, thereby benefitting overall market dynamics. For instance, in August 2022, e2p (Entrepreneurial Equity Partners), a Chicago-based private equity firm, acquired Roskam Baking Co., a bakery products provider for the U.S. retail foodservice and industrial sectors.
The frozen bakery market has been bifurcated in terms of product, recipe, end-user, and region.
On the basis of product, the market has been divided into ready-to-bake, ready-to-prove, and fully baked. The ready-to-prove segment is expected to witness substantial growth and register a CAGR of around 6.3% through the analysis timeframe.
Based on recipe, the frozen bakery market has been segmented into viennoiserie, savory snacks, bread, patisserie, and others. Comprising products such as pretzel nibs and cheesecake, the others segment is also expected to grow at a CAGR of more than 4.7% through 2030 due to increasing demand for fantasy snacks.
The bread segment is slated to progress at approximately 7.0% CAGR over the study timespan. Bread is the most basic food that is served at all meals, eaten as a snack, and even used as an ingredient in culinary preparations. Popular fast-food chains like Starbucks, McDonald's, and others frequently use a large amount of bread for their products, which is set to support segmental growth.
With regards to end-user, the market has been bifurcated into hypermarkets & supermarkets, hotels, restaurants, and catering [HORECA], convenience stores, artisans bakers, bakery chains, and online channels. Among these, the hypermarkets & supermarkets segment is anticipated to expand at a CAGR of above 6.9% over the study time period since they have persistently evolved and will further increase in number due to the broad product portfolio and dedicated frozen bakery products section. The bakery chains segment is expected to grow at a CAGR of about 6.5% from 2022 to 2030 owing to mounting consumption of bakery goods and improved cold storage facilities.
In the regional context, the Latin America frozen bakery market is expected to hold nearly 3.89% share in the overall industry by 2030 driven by the increasing per capita income and rising living standards of customers in LATAM. Meanwhile, the Middle East & Africa market is likely to depict a CAGR of roughly 5.9% through the review time period on account of the booming tourism industry in the MEA region, which is resulting in the opening of new hotels and restaurants. Subsequently, surging demand for frozen bakery products in restaurants is foreseen to promote regional market development.
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