Fresh Vegetables Market Size - By Vegetable Type (Leafy Greens, Cruciferous Vegetables, Root Vegetables, Allium Vegetables, Solanaceous Vegetables, Legumes, Cucurbitaceous Vegetables), End-use, Distribution Channel, Regional Outlook & Forecast, 2023 - 203

Fresh Vegetables Market Size - By Vegetable Type (Leafy Greens, Cruciferous Vegetables, Root Vegetables, Allium Vegetables, Solanaceous Vegetables, Legumes, Cucurbitaceous Vegetables), End-use, Distribution Channel, Regional Outlook & Forecast, 2023 - 2032

Fresh Vegetables Market size is estimated to expand at 3.3% CAGR from 2023-2032 propelled by the rising trend of online grocery shopping.

With the surging preference for E-commerce platforms, the consumer preference for online grocery shopping due to the convenient access to wide range of fresh vegetables has significantly increased. Additionally, several industry participants are focusing on the development of innovative platforms to provide consumers with user-friendly interfaces, seamless navigation, and diverse fresh vegetable options. The accessibility and efficiency offered by new online grocery apps are also contributing to increased consumer engagement, further accelerating the industry growth. To cite an instance, in February 2023, Zepto, an e-grocery platform, introduced a farmer engagement app to automate supply chains for farmers with whom it works while expanding the availability of fresh fruits and vegetables.

The fresh vegetables industry is segmented into vegetable type, end-use, distribution channel, and region.

In terms of vegetable type, the market share from the root vegetables segment witnessed high demand in 2022 and is anticipated to record steady growth from 2023-2032. Root vegetables, including carrots, potatoes, and beets, are gaining popularity as staples in various cuisines due to their high nutritional value, versatility, and culinary appeal. Moreover, the rising awareness of the health benefits associated with root vegetables coupled with their diverse application in cooking will fuel the segment growth.

Based on end-use, the fresh vegetables market from the food service segment is set to record significant growth between 2023 and 2032. The growing demand from restaurants, hotels, and catering services for fresh and diverse vegetables to match the consumer inclination towards healthy and varied food options is likely to surge the demand for fresh vegetables. The increasing emphasis on enhancing the visual appeal and nutritional content of dishes is also contributing to the increasing use of fresh vegetables to prepare wholesome and flavorful meals.

Asia Pacific fresh vegetables industry is poised to expand at a notable growth rate through 2032 due to the burgeoning population, increasing urbanization, and the rising focus on healthy diets across the region. With rich culinary heritage, the region is recording high value on fresh vegetables, incorporating them into diverse and flavorful dishes.

Additionally, several industry participants are actively supporting local farmers and meeting the rising demand for organic and fresh produce, further augmenting the regional industry outlook. For instance, in December 2022, Amazon Retail India launched its eleventh farmer collecting facility in Pune, India, as part of its ongoing commitment for empowering farmers and providing customers with trustworthy, certified organic high-quality fruits and vegetables.