Fortified Rice Market - By Processing Method (Hot or Warm Extrusion, Dusting, Coating), By Distribution Channel (B2B, B2C {Supermarket / Hypermarket, Convenience Store, Brick & Mortar, Online}), By Type of Fortified Rice Kernels & Forecast, 2024 - 2032

Fortified Rice Market - By Processing Method (Hot or Warm Extrusion, Dusting, Coating), By Distribution Channel (B2B, B2C {Supermarket / Hypermarket, Convenience Store, Brick & Mortar, Online}), By Type of Fortified Rice Kernels & Forecast, 2024 - 2032

Fortified rice market size will register over 5.6% CAGR between 2024 and 2032, driven by the increasing prevalence of malnutrition and micronutrient deficiencies. As per FAO (Food and Agriculture Organization), around 735 people were undernourished worldwide in 2022. Enriched with essential vitamins and minerals, such as iron, folic acid and vitamin A, fortified rice offers a cost-effective and scalable solution to these nutritional challenges. Governments and non-profit organizations are also promoting the adoption of fortified grains as part of their food fortification programs to combat malnutrition and improve public health outcomes.

Of late, with changing consumer preferences and lifestyles, there is growing shift towards convenient and healthy food options. Fortified rice provides food manufacturers with raw materials for a wide range of products, including ready meals, instant grain mixes and fortified grain foods. Increasing urbanization and busy lifestyles of consumers are also driving the product demand to offer quick and easy solutions to meet daily nutritional needs.

The fortified rice industry is segmented into type, processing method, distribution channel, and region.

Based on type, the market size from the zinc fortified segment is anticipated to witness significant growth through 2032. Due to its important role in preventing widespread micronutrient deficiencies, zinc is particularly abundant in areas where cereals are the staple food. Zinc helps in physiological functions, including immune function, growth, and cognitive development. Galvanized rice bran also offers a cost-effective and scalable solution to address zinc deficiency, especially in the population with limited access to a variety of fiber-rich foods. Increasing consumer awareness of the health benefits associated with zinc intake is fueling the segment growth.

Fortified rice industry from the dusting processing method segment is estimated to generate high revenue at notable CAGR from 2024 to 2032 due to its efficiency and scalability in fortification processes. Dusting involves the coating of grains with a powdered nutrient mixture to ensure an even distribution of vitamins and minerals throughout the grain. This method is cost-effective and suitable for large-scale rice production, making it ideal for producers and government agencies to implement fortress systems.

North America fortified rice industry size will witness rapid expansion between 2024-2032, attributed to the growing consumer awareness of the importance of nutrition and the growing demand for convenient and nutritious foods. As consumers become more health-conscious and look for products that offer additional nutritional benefits, fortified grains with essential vitamins and minerals are on the rise. Government policies and public health initiatives aimed at curbing malnutrition and promoting healthy eating habits are also fueling the regional market growth.