Flexible Plastic Packaging Market - By Type (Pouches, Rollstock, Bags, Films & Wraps), By Printing Technology (Flexography, Rotogravure, Digital Printing), By Application (Food & Beverage, Pharmaceuticals & Healthcare, Personal Care & Cosmetics) & Forecas

Flexible Plastic Packaging Market - By Type (Pouches, Rollstock, Bags, Films & Wraps), By Printing Technology (Flexography, Rotogravure, Digital Printing), By Application (Food & Beverage, Pharmaceuticals & Healthcare, Personal Care & Cosmetics) & Forecast, 2023 - 2032

Flexible Plastic Packaging Market size is projected to expand at over 4% growth rate from 2023-2032, propelled by the increasing emphasis on sustainable packaging solutions. Of late, consumers and industries alike are prioritizing eco-friendly alternatives, leading to the development of recyclable, biodegradable, and compostable flexible plastic materials.



The influx of regulatory initiatives and corporate sustainability goals are further driving the adoption of environmentally responsible packaging practices. Several manufacturers are consistently introducing novel packaging solutions for incorporating advanced materials, designs, and functionalities to address the evolving consumer preferences and sustainability concerns, further augmenting the industry outlook. To cite an instance, in March 2023, sustainable flexible packaging solutions producer Parkside launched a new innovative mono-polymer laminated film to replace non-recyclable aluminum foil and PET structures in a variety of packaging formats.

The flexible plastic packaging industry is segmented into type, printing technology, application, and region.

Based on type, the market share from the films & wraps segment is estimated to depict over 4.5% CAGR from 2023-2032 due to its versatility in providing packaging solutions in a wide range of sectors. The increasing demand for visually appealing and informative packaging in industries, such as food, medicines, and consumer products is surging the demand for high-quality printing on flexible films and wraps. The evolving consumer preferences and branding requirements will foster the segment growth.

In terms of printing technology, the flexible plastic packaging market from the rotogravure printing segment is set to witness over 3% growth rate between 2023 and 2032. This is attributed to the ability of the rotogravure printing method to generate high-quality and consistent prints on a variety of substrates, including flexible plastics. Furthermore, the efficiency of printing technology, particularly in large print runs, as well as its capacity to generate colorful and detailed pictures, are contributing to its growing popularity in packaging applications.

Regionally, the North America flexible plastic packaging industry is poised to exhibit over 4% CAGR during 2023-2032 owing to the rising customer demand for individualized and aesthetically pleasing packaging. The emphasis on sustainable practices in line with the surging local preferences are leading to advancements in digital printing technology to meet a range of packaging requirements.

Furthermore, leading manufacturers across America are introducing cutting-edge flexible plastic packaging by incorporating advanced materials and designs to meet the changing demands of various industries, boosting the regional industry development. For instance, in November 2023, TIPA, announced the launch of its home compostable laminate for dry food and product packaging, for spices, bread, and snacks in the U.S.