Event Management Software Market Size - By Component (Software, Services), Deployment Mode (On-premises, Cloud), Enterprise size (SMEs, Large Enterprises), Application (Event Organizers & Planners, Education, Corporate, Government) & Global Forecast, 2023

Event Management Software Market Size - By Component (Software, Services), Deployment Mode (On-premises, Cloud), Enterprise size (SMEs, Large Enterprises), Application (Event Organizers & Planners, Education, Corporate, Government) & Global Forecast, 2023 - 2032

Event Management Software Market size is poised to expand at over 12.5% CAGR from 2023-2032, propelled by the rising integration of mobile apps worldwide. With several organizers focusing on enhancing attendee experiences and engagement, mobile app integration within event management software (EMS) is surging for offering seamless communication, personalized schedules, and interactive features for fostering participant interaction and satisfaction.

The shift towards mobile-centric solutions to cater to the increasing demand for convenience and accessibility is also providing potential growth opportunities to the market players. For instance, in November 2023, Eventsforce, powered by Simpleview, launched Eventsforce, a scalable event mobile app solution leveraging improved technology stack to help promote, interact, and engage event attendees for driving the event planning success.

The event management software industry is segmented into component, deployment mode, enterprise size, application, and region.

In terms of component, the market size from the services segment is anticipated to gain significant prominence between 2023 and 2032 driven by the rising prioritization of efficient event planning, including implementation, training, and support by organizations. Service providers offer customized solutions to meet the diverse organizational needs for ensuring seamless software integration and maximizing user proficiency. The strong emphasis on exceptional service delivery for enhancing the overall value proposition of event management software for customer satisfaction and loyalty will push the segment growth.

EPS industry size is poised to witness high demand from the corporate application segment between 2023 and 2032. Corporations increasingly rely on event management software to streamline and enhance their event planning processes, ranging from conferences to employee training sessions. Furthermore, the efficiency gains in corporate event management along with the need for data-driven insights is contributing significantly to the adoption of EMS in the corporate sector. The burgeoning demand for centralized tools to manage registrations, logistics, and participant engagement will also contribute to the market expansion.

Based on regional landscape, the Asia Pacific event management software industry is set to exhibit a robust growth rate from 2023-2032 attributed to the dynamic economies of countries, such as China, India, and Japan. The presence of flourishing MICE (Meetings, Incentives, Conferences, Exhibitions) sector coupled with the rise of digital events is accelerating the uptake of EMS across the region. For instance, in May 2023, meetings, events, and hospitality technology firm Cvent launched AI Writing Assistant, its innovative tool deployed with generative AI to streamline the content creation process.