Digital Badges Market Size - By Offering (Platform, Services), By Participation (Recognition, Achievement, Participation, Contribution, Certification), By End User (Corporate, Academic, Government, Non-Profit Organizations) & Global Forecast, 2023 - 2032

Digital Badges Market Size - By Offering (Platform, Services), By Participation (Recognition, Achievement, Participation, Contribution, Certification), By End User (Corporate, Academic, Government, Non-Profit Organizations) & Global Forecast, 2023 - 2032

Digital Badges Market size is poised to record 20.2% CAGR from 2023 to 2032, driven by the shift to online education and remote work along with the higher demand for digital credentialing. EdTech platforms and online learning environments are increasingly integrating digital badges for recognizing and validating achievements and skills of students due to their ability of validating the effectiveness of online courses.

Moreover, the ongoing development of improved badge designs, secure blockchain-based verification, and seamless integration with learning management systems are enhancing the functionality and credibility of digital badges, driving their widespread adoption in education, professional development, and recruitment. To cite an instance, in July 2023, IBM introduced 16 new mainframe-focused IBM digital badges, which correspond to the introduction of new and revised z/OS e-learning courses from IBM Training Partner Interskill Learning.

The overall digital badges market is categorized into type, offering, end-use, and region.

With respect to offering, the industry value from the platform segment is poised to witness noteworthy growth between 2023 and 2032. Digital badge platforms provide organizations and educational institutions with the infrastructure to create, issue, manage, and display digital badges. They also offer seamless integration, analytics, and user-friendly interfaces. Furthermore, the high demand for digital credentialing solutions along with the ongoing online learning and remote working trends will contribute to the segment growth.

As per end-use, the academic segment accounted for considerable share of the digital badges market in 2022 and is expected to record robust expansion through 2032. Educational institutions, from K-12 schools to universities are increasingly adopting digital badges to recognize and motivate student achievements and skills. With the need for continuous skills development significantly growing, individuals are earning digital badges to showcase their ongoing learning and upskilling efforts.

Europe digital badges market is expected to witness substantial growth in the forecast period, driven by increasing emphasis on digital transformation and the adoption of innovative technologies. Through digital badging, several industry participants in the region are offering busy adult learners concrete evidence of abilities. For instance, in May 2023, the University of Phoenix gave more than 450 digital badges to eligible registrants for representing their acquired skills while sharing them on resumes and digital platforms. With the evolving needs of the competitive job space, the regional market is further poised for sustained growth.