Diet and Nutrition Apps Market - By Type (Weight Loss/Gain Tracking Apps, Calorie Counting Apps, Meal Planning Apps), Service (Paid, Free), Platform (Android, iOS), Deployment Type, Gender (Male, Women), Age, End-use - Global Forecast, 2024 - 2032

Diet and Nutrition Apps Market - By Type (Weight Loss/Gain Tracking Apps, Calorie Counting Apps, Meal Planning Apps), Service (Paid, Free), Platform (Android, iOS), Deployment Type, Gender (Male, Women), Age, End-use - Global Forecast, 2024 - 2032


Global Diet and Nutrition Apps Market Size will witness 17.1% CAGR between 2024 and 2032, fueled by the continuous launch of innovative products by leading companies. Quoting an instance, in February 2024, in a pioneering effort aimed at effectively guiding individuals toward achieving healthy and sustainable nutrition, researchers from the National Institute of Nutrition (NIN) in Hyderabad partnered with their German counterparts to create the mobile application NutriAIDE.

As health-conscious consumers increasingly prioritize well-being, these apps offer convenient solutions to track and manage dietary intake. With features ranging from calorie counting to personalized meal plans, diet and nutrition apps cater to diverse needs and preferences. Moreover, technological upgrades, such as AI integration and wearable compatibility, enhance user experience and engagement. This burgeoning market reflects a societal shift towards proactive health management and digital solutions. As competition intensifies, companies strive to differentiate through user-friendly interfaces and comprehensive functionalities. Overall, the rising demand underscores the pivotal role of diet and nutrition apps in promoting healthier lifestyles in today's fast-paced world.

The overall Diet and Nutrition Apps Industry is classified based on the type, service, platform, deployment type, gender, age, end-use, and region.

The calorie counting apps segment will experience significant expansion from 2024 to 2032. These apps have become indispensable tools for individuals striving to monitor and manage their dietary intake effectively. With features tailored to track calories, macronutrients, and nutritional content, they empower users to make informed food choices. The convenience and accessibility offered by these apps align perfectly with modern lifestyles, where health and wellness are paramount. As the demand for calorie-counting apps continues to rise, the market is poised for sustained growth, reflecting a collective commitment to healthier living.

Diet and nutrition apps market share from the free segment will register notable growth from 2024 to 2032. As more individuals prioritize their health and seek accessible solutions, free diet and nutrition apps become indispensable tools. These apps offer a wide array of features, from meal tracking to personalized recommendations, without requiring a financial commitment. This accessibility democratizes health management, catering to diverse demographics worldwide. Moreover, the abundance of free options fosters competition among developers, driving innovation and continuous improvement. Consequently, the market demand for diet and nutrition apps thrives on the accessibility and affordability offered by these free services.

Asia Pacific diet and nutrition apps market will showcase a commendable CAGR from 2024 to 2032. With a growing awareness of health and wellness, in line with rising smartphone penetration, consumers in Asia Pacific are increasingly turning to diet and nutrition apps to manage their lifestyles. These apps offer culturally relevant dietary guidance, catering to diverse tastes and preferences across the region. Moreover, the convenience and accessibility of mobile technology make these apps indispensable tools for individuals seeking to adopt healthier habits. As the demand continues to rise, the Asia Pacific region emerges as a key driver in shaping the future of the diet and nutrition apps market. For instance, in July 2023, an AI-powered app called NutriAIDE was launched as a result of a collaboration between India and Germany. The app was designed to scan food on the table, calculate calorie intake, and track nutritional choices.


Chapter 1 Methodology & Scope
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Data collection
1.4 Forecast parameters
1.5 Data validation
1.6 Data sources
1.6.1 Primary
1.6.2 Secondary
1.6.2.1 Paid sources
1.6.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 360 degree synopsis
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Rising prevalence of chronic health conditions
3.2.1.2 Technological advancement in the field of diet and nutrition
3.2.1.3 The increasing adoption of digital devices and widespread internet
3.2.2 Industry pitfalls & challenges
3.2.2.1 Inaccuracies in nutrient coding within the apps
3.2.2.2 Limited awareness among users regarding functionalities and capabilities of nutrition apps
3.3 Growth potential analysis
3.4 Technological landscape
3.5 Regulatory landscape
3.6 Porter's analysis
3.6.1 Supplier power
3.6.2 Buyer power
3.6.3 Threat of new entrants
3.6.4 Threat of substitutes
3.6.5 Industry rivalry
3.7 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategy outlook matrix
Chapter 5 Market Estimates and Forecast, By Type, 2018 - 2032 ($ Mn)
5.1 Key trends
5.2 Weight loss/gain tracking apps
5.3 Calorie counting apps
5.4 Meal planning apps
5.5 Other types
Chapter 6 Market Estimates and Forecast, By Service, 2018 - 2032 ($ Mn)
6.1 Key trends
6.2 Paid
6.3 Free
Chapter 7 Market Estimates and Forecast, By Platform, 2018 - 2032 ($ Mn)
7.1 Key trends
7.2 Android
7.3 iOS
7.4 Windows
Chapter 8 Market Estimates and Forecast, By Depolyment Type, 2018 - 2032 ($ Mn)
8.1 Key trends
8.2 Smartphone
8.3 Tablets
8.4 Werable devices
Chapter 9 Market Estimates and Forecast, By Gender, 2018 - 2032 ($ Mn)
9.1 Key trends
9.2 Women
9.3 Men
Chapter 10 Market Estimates and Forecast, By Age, 2018 - 2032 ($ Mn)
10.1 Key trends
10.2 Adults
10.3 Teenagers
10.4 Geriatric
Chapter 11 Market Estimates and Forecast, By End-Use, 2018 - 2032 ($ Mn)
11.1 Key trends
11.2 Fitness centres
11.3 Healthcare industries
11.4 Home care settings
11.5 Other end-users
Chapter 12 Market Estimates and Forecast, By Region, 2018 - 2032 ($ Mn)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 Australia
12.4.5 South Korea
12.4.6 Rest of Asia Pacific
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.5.3 Argentina
12.5.4 Rest of Latin America
12.6 Middle East and Africa
12.6.1 Saudi Arabia
12.6.2 South Africa
12.6.3 UAE
12.6.4 Rest of Middle East and Africa
Chapter 13 Company Profiles
13.1 HealthifyMe Wellness Private Limited
13.2 Lifesum AB
13.3 MyFitnessPal, Inc.
13.4 MyNetDiary Inc.
13.5 MyPlate Calorie Counter
13.6 mySugr GmbH
13.7 Noom, Inc.
13.8 Ovia Health
13.9 PlateJoy LLC
13.10 SPOKIN, INC
13.11 Yummly

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