Dental Preventive Supplies Market

Dental Preventive Supplies Market


The Global Dental Preventive Supplies Market reached USD 5.7 billion in 2023 and is projected to grow at a 4% CAGR from 2024 to 2032. Dental preventive supplies, which include a variety of products used to maintain oral health and prevent dental diseases, support daily oral hygiene and preventive care in both home and professional settings. These products are essential in reducing the incidence of cavities, gum disease, and other oral health conditions that may arise from poor oral hygiene.

The increase in dental issues such as cavities, tooth decay, and gum disease is notably prevalent in areas with limited access to dental care, and factors like high sugar intake, tobacco use, and inconsistent oral hygiene continue to drive demand for preventive dental solutions. Preventive supplies address these challenges by helping reduce the risk of dental conditions and promoting long-term oral health.

Public awareness about oral health has also grown substantially, largely due to educational efforts from governments and healthcare organizations. These campaigns emphasize the significance of preventive dental care in avoiding serious issues such as gum disease, tooth decay, and potential tooth loss, underscoring the importance of daily oral hygiene habits.

The market for dental preventive supplies is segmented by product type, with categories including tooth whitening and desensitizers, dental fluorides and varnish, prophylactic pastes and powders, sealants, dental floss, and mouth gels. Among these, the dental fluoride and varnish segment is expected to be worth USD 1.9 billion by 2032, driven by demand for products that strengthen tooth enamel and promote remineralization, effectively protecting teeth from early-stage decay.

By application, the market is divided into teeth whitening, teeth cleaning, and teeth coating. The teeth cleaning segment held the largest revenue share in 2023, valued at USD 2.5 billion. With a wide range of accessible products in both physical and online retail spaces, consumers are more inclined to purchase and use these items regularly, increasing segment growth.

In terms of distribution channels, the market is segmented into drug stores, retail pharmacies, and e-commerce platforms. Retail pharmacies are projected to reach USD 3.7 billion by 2032, thanks to their accessibility and availability in local communities, which drive steady demand for preventive dental supplies.

Regionally, North America was valued at USD 2.2 billion in 2023, with expectations of a 3.8% CAGR through the forecast period. The region’s strong healthcare infrastructure and high healthcare spending contribute to its market growth and consumer focus on oral health and preventive care.


Chapter 1 Methodology
1.1 Market segmentation
1.2 Market definitions
1.3 Research design
1.4 Market size estimates and calculations
1.4.1 Approach 1: Revenue share analysis
1.4.2 Approach 2: Investor presentations
1.4.3 Approach 3: Parent market analysis
1.4.4 Key trends for market estimates
1.5 Forecast model
1.6 Primary research & validation
1.6.1 Primary sources
1.6.2 Data mining sources
1.6.2.1 Paid sources
1.6.2.2 Public sources
Chapter 2 Executive Summary
2.1 Global market 360° synopsis, 2021- 2032 (USD Billion)
2.1.1 Business trends
2.1.2 Product type trends
2.1.3 Application trends
2.1.4 Distribution Channel trends
2.1.5 Regional trends
Chapter 3 Dental Preventive Supplies Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Growing oral health awareness
3.2.1.2 Increasing prevalence of dental disorders
3.2.1.3 Technological advancements in dental preventive supplies
3.2.2 Restraints
3.3 Growth potential analysis
3.3.1 By product type
3.3.2 By application
3.3.3 By distribution channel
3.4 Regulatory scenario
3.4.1 U.S.
3.4.2 Europe
3.5 Technological landscape
3.5.1 Core technologies
3.5.2 Adjacent technologies
3.6 Future market trends
3.7 Porter's analysis
3.8 Gap analysis
3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Strategy dashboard
Chapter 5 Dental Preventive Supplies Market, By Product Type
5.1 Dental fluorides and varnish
5.2 Tooth whitening and desensitizers
5.3 Prophylactic paste & powder
5.4 Sealants
5.5 Dental floss
5.6 Mouth gels
5.7 Other product types
Chapter 6 Dental Preventive Supplies Market, By Application
6.1 Teeth cleaning
6.2 Teeth whitening
6.3 Teeth coating
Chapter 7 Dental Preventive Supplies Market, By Distribution Channel
7.1 Retail pharmacies
7.2 Drug stores
7.3 E-commerce
Chapter 8 Dental Preventive Supplies Market, By Region
8.1 North America
8.2 Europe
8.3 Asia Pacific
8.4 Latin America
8.5 MEA 63
Chapter 9 Company Profile
9.1 3M Company
9.1.1 Global overview
9.1.2 Business overview
9.1.3 Financial data
9.1.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.1.4 Product landscape
9.1.5 SWOT analysis
9.2 Church & Dwight Co.
9.2.1 Global overview
9.2.2 Business overview
9.2.3 Financial data
9.2.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.2.4 Product landscape
9.2.5 Strategic outlook
9.2.6 SWOT analysis
9.3 Colgate-Palmolive Company
9.3.1 Global overview
9.3.2 Business overview
9.3.3 Financial data
9.3.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.3.4 Product landscape
9.3.5 Strategic outlook
9.3.6 SWOT analysis
9.4 Dentsply Sirona
9.4.1 Global overview
9.4.2 Business overview
9.4.3 Financial data
9.4.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.4.4 Product landscape
9.4.5 Strategic outlook
9.4.6 SWOT analysis
9.5 GC Corporation
9.5.1 Global overview
9.5.2 Business overview
9.5.3 Financial data
9.5.4 Product landscape
9.5.5 SWOT analysis
9.6 Haleon
9.6.1 Global overview
9.6.2 Business overview
9.6.3 Financial data
9.6.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.6.4 Product landscape
9.6.5 Strategic outlook
9.6.6 SWOT analysis
9.7 Henry Schein, Inc.
9.7.1 Global overview
9.7.2 Business Overview
9.7.3 Financial data
9.7.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.7.4 Product landscape
9.7.5 SWOT analysis
9.8 Hu-Friedy Mfg. Co., LLC.
9.8.1 Global overview
9.8.2 Business overview
9.8.3 Financial data
9.8.4 Product landscape
9.8.5 SWOT analysis
9.9 Ivoclar Vivadent
9.9.1 Global overview
9.9.2 Business overview
9.9.3 Financial data
9.9.4 Product landscape
9.9.5 SWOT analysis
9.10 Johnson & Johnson
9.10.1 Global overview
9.10.2 Business Overview
9.10.3 Financial data
9.10.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.10.4 Product landscape
9.10.5 SWOT analysis
9.11 Kerr Corporation
9.11.1 Global overview
9.11.2 Business overview
9.11.3 Financial data
9.11.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.11.4 Product landscape
9.11.5 SWOT analysis
9.12 Sunstar Suisse S.A.
9.12.1 Global overview
9.12.2 Business overview
9.12.3 Financial data
9.12.3.1 Annual sales revenue, 2020-2023 (USD Million)
9.12.4 Product landscape
9.12.5 SWOT analysis
9.13 The Procter & Gamble Company
9.13.1 Global overview
9.13.2 Business overview
9.13.3 Financial data
9.13.3.1 Annual sales revenue, 2021-2024 (USD Million)
9.13.4 Product landscape
9.13.5 SWOT analysis
9.14 Ultradent Products Inc.
9.14.1 Global overview
9.14.2 Business overview
9.14.3 Financial data
9.14.4 Product landscape
9.14.5 Strategic outlook
9.14.6 SWOT analysis
9.15 Young Innovations, Inc
9.15.1 Global overview
9.15.2 Business overview
9.15.3 Financial data
9.15.4 Product landscape
9.15.5 SWOT analysis

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