Cut Flower Market - By Flower Type (Roses, Carnations, Lilies, Chrysanthemums and Gerbera Daisies, Tulips, Others), By Pricing (Mass Pricing, Premium Pricing), By Application (Personal use, Parties & Special Days, Wedding & Mega Cultural Events), By Distr

Cut Flower Market - By Flower Type (Roses, Carnations, Lilies, Chrysanthemums and Gerbera Daisies, Tulips, Others), By Pricing (Mass Pricing, Premium Pricing), By Application (Personal use, Parties & Special Days, Wedding & Mega Cultural Events), By Distribution Channel, Forecast 2024 - 2032

Cut Flower Market size is projected to exhibit over 5.9% CAGR from 2024 to 2032, due to rising demand for decorative purposes in events, celebrations, and interior decoration. Lately, the popularity of gifting flowers on special occasions like birthdays, anniversaries, and Valentine's Day is significantly increasing. The evolving transportation & logistics services is also enabling the availability of a wide variety of cut flowers year-round for boosting consumer accessibility and demand.

According to the India Brand Equity Foundation (IBEF), the wedding industry of India clocked US$ 57.1 billion in earnings in 2023. This rising rate of marriage is spurring the demand for cut flowers. The growing trend of floral arrangements and bouquets as a form of self-expression and emotional expression is boosting the product appeal. The emergence of online flower delivery services and the expansion of e-commerce platforms are also providing convenience to consumers, further driving the industry growth.

The overall industry is categorized into flower type, pricing, application, distribution channel, and region.

Based on flower type, the lilies segment is anticipated to hold substantial revenue share of the cut flower market by depicting 6.2% CAGR up to 2032, due to their popularity for elegance, fragrance, and versatility in floral arrangements. Significant advancements in cultivation techniques, including hybridization and breeding for new varieties are expanding the availability of lilies in different colors, shapes, and sizes for attracting a wider consumer base. The long vase life of lilies is also increasing their appeal.

With respect to application, the demand for cut flowers in parties & special days will rise at 6.1% rate until 2032. This is on account of the increasing trend of using cut flowers as decorative elements in various celebrations and events. The rising popularity of hosting parties and commemorating special occasions like weddings, birthdays, and anniversaries is amplifying the demand for cut flowers. The tradition of gifting flowers on such occasions will further fuel the segment growth.

Regionally, the Asia Pacific cut flower industry is estimated to record substantial gains at 6.5% CAGR from 2024 to 2032. The burgeoning population and the rising disposable incomes are fueling the demand for cut flowers for decorative and gifting purposes. The favorable climatic conditions in countries like Thailand, India, and China support year-round cultivation of a wide variety of flowers. The expanding urbanization and the growing popularity of floral arrangements in events & celebrations will also drive the regional market progression.