Continence Care Market Size By Product (Protective Incontinence Garments {Disposable Adult Diaper, Disposable Protective Underwear, Cloth Adult Diaper, Disposable Pads And Liners [Male Guards, Bladder Control Pads, Incontinence Liners (Belted and Beltless

Continence Care Market Size By Product (Protective Incontinence Garments {Disposable Adult Diaper, Disposable Protective Underwear, Cloth Adult Diaper, Disposable Pads And Liners [Male Guards, Bladder Control Pads, Incontinence Liners (Belted and Beltless Under Garments, Disposable Under Pads)]}, Urine Bag {Leg Urine Bag, Bedside Urine Bag}, Urinary Catheter {Indwelling (Foley) Catheter, Intermittent Catheter, External Catheter}, Incontinence Drainage Bags, Incontinence Slings {Male Incontinence Slings, Female Incontinence Slings}, Incontinence Pessaries {Gellhorn Pessaries, Ring Pessaries, Other Pessaries}, Incontinence Clamps, Nerve Stimulation {Sacral Nerve Stimulation, Electrical Nerve Stimulation}, Artificial Sphincters {Artificial Urinary Sphincters, Artificial Bowel Sphincters}), By Usability (Disposable, Reusable), By Application (Urine Incontinence, Fecal Incontinence, Dual Incontinence), By Incontinence Type (Stress, Urge, Mixed), By Disease (Feminine Health {Pregnancy and Child Birth, Menopause, Hysterectomy}, Chronic Disease, Benign Prostatic Hyperplasia, Bladder Cancer, Mental Disorders), By Material (Plastic, Cotton Fabrics, Super Absorbents, Latex), By Gender (Male, Female), By Age Group (Below 20 Years, 20 to 39 Years, 40 to 59 Years, 60 to 79 Years, 80+ Years), By Distribution Channel (Retail Stores, E-Commerce), By End-Use (Hospital, Ambulatory Surgical Centers, Nursing Facilities, Long Term Care Centers), Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2022 - 2030

The global continence care market is estimated to grow substantially through 2030. The industry growth is driven by technological advancements and the launch of new products related to managing incontinence issue. It is to be noted that incontinence is the body's inability to control urination and defecation processes.

The manufacturers are constantly working to aid patients and caregivers in handling the incontinence issues brought on by the rising prevalence of chronic and urological disorders globally. For instance, in June 2020, Essity leveraged its R&D resources to develop the new TENA Intimates designed with upgraded features. This has contributed to an increase in sales further enhancing the product acceptance and impelling the industry share.

The demand for the incontinence pessaries product category of continence care market is likely to grow in the coming years, resulting from the rise in prevalence of urological illnesses and urge incontinence among women. A pessary is a prosthetic device used to support the internal structure of vagina, thus providing treatment for vaginal prolapse. The insertion of pessary can also help in avoiding the pelvic surgery.

Moving on, urge incontinence is a kind of urinary incontinence that causes involuntary urine leakage due to sudden, intense impulse to urinate. Growing health conditions including diabetes, neurological disorders, and infections leading to urge incontinence among adults may bolster the demand for continence care solutions. The NCBI 2021 studies state that between 40% and 80% of the global male population suffering from urine incontinence would have urge incontinence.

Based on disease, mental disorders segment is estimated to generate revenues for the global continence care industry in the coming years. Pathological anxiety caused by mental ailments leads to obsessive need to void, giving the feel of bladder fullness and effecting urge incontinence. Rising pervasiveness of schizophrenia, depression, and psychological issues are stimulating the industry outlook. According to a report by NCBI, around 51% patients with fecal incontinence suffered from altered mental health condition in 2019.

Regionally, the governments in Latin American nations such as Brazil and Argentina place a high priority on public healthcare by ensuring well-established healthcare systems. Both inpatient and outpatient care is provided without charge to promote medical services. The LATAM continence care market is anticipated to prosper over the forecast period of 2022-2030, owing to the supportive initiatives and government policies.

With regards to competitive landscape, product innovations and marketing strategic such as acquisitions, partnerships, and investments are being adopted by companies to strengthen their position in the market and increase their revenues. Citing an instance, Convatec Group Plc announced USD 30 million investment in BlueWind Medical Ltd. in May 2022. The move will enable the former to actively participate in the development of innovative technology for over-active bladder (OAB) patients.

Parallelly, Kimberly Clark introduced the Ultra-thin Active Collection under the brand Poise for female urinary incontinence in May 2019. By expanding its women incontinence product portfolio through this move, the firm will gain on both their clientele and the revenue.