Not From Concentrate (NFC) Puree Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Not From Concentrate (NFC) Puree Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

The global not from concentrate (NFC) puree market was valued at USD 12.3 billion in 2023 and is projected to grow at a CAGR of over 4.8% from 2024 to 2032. This growth is driven by increasing consumer demand for natural and minimally processed food products. Key factors include heightened health consciousness and a preference for clean-label foods. Consumers recognize the advantages of NFC purees, such as superior taste and better nutrient retention compared to concentrate-based products. The market's expansion is also supported by the growth of the organic and natural food sectors.

The overall not from concentrate (NFC) puree industry is classified based on the product, form, fruit, application, beverage, category, and region.

The NFC puree market is segmented by sugar content into 'with sugar' and 'no added sugar'. The 'no added sugar' segment dominated in 2023 with a market share of USD 3.2 billion and is projected to reach USD 198.1 billion by 2032. This demand is driven by heightened health awareness and a shift towards healthier dietary choices. Consumers prefer products with natural sweetness and minimal added sugars, reflecting broader trends towards clean-label and nutritious options. This segment is poised to capture a larger share as concerns about sugar consumption and its health implications grow.

Based on form, the market is categorized into liquid and frozen. The liquid form dominated with an 85% share in 2023 and is projected to maintain its growth through 2032. This dominance is due to the liquid form's versatility and ease of use in various applications, including sauces, beverages, and soups. The convenience and wide range of applications of the liquid form solidify its leading position. Although a smaller segment, the frozen form, remains significant, catering to specific consumer needs and preferences. The significant market presence and expected growth of liquid NFC puree underscore its vital role in addressing various consumer preferences and trends within the food and beverage sector.

In 2023, the Asia-Pacific region led the global NFC puree market, generating USD 4.5 billion in revenue. This leading position is attributed to the region's increasing appetite for natural and minimally processed food products, fueled by heightened health awareness and a growing middle class with greater purchasing power. The region's diverse culinary traditions and preference for fresh, high-quality ingredients further contribute to its strong market performance. Innovations in product offerings and improvements in distribution channels are likely to support this growth, ensuring the Asia-Pacific region remains a key player in the global NFC puree market.