Cognitive Analytics Market Size - By Component (Tools, Services [Managed, Professional]), Deployment (On-premise, Cloud), Enterprise Size (SMEs, Large Enterprise), Application, End User, Growth Prospects, Regional Outlook & Forecast, 2023 - 2032

Cognitive Analytics Market Size - By Component (Tools, Services [Managed, Professional]), Deployment (On-premise, Cloud), Enterprise Size (SMEs, Large Enterprise), Application, End User, Growth Prospects, Regional Outlook & Forecast, 2023 - 2032

Cognitive Analytics Market size is anticipated to grow at 34% CAGR from 2023-2032 driven by the global surge in digital transformation initiatives. Of late, organizations across several industries are embracing comprehensive digital transformations for leveraging cognitive analytics to derive actionable insights from vast datasets. With businesses increasingly digitizing their processes, the demand for advanced analytics solutions is rising.

Furthermore, continuous developments in AI technologies, including machine learning and natural language processing to enhance the capabilities of cognitive analytics will foster the market growth. For instance, in November 2023, BCW collaborated with Limbik to create the Decipher Index, a new platform that deploys cognitive AI to identify the topmost themes with the most potential for future impact.

The cognitive analytics industry is segmented into component, deployment, enterprise size, application, end-user, and region.

Based on component, the market share from the services segment is anticipated to record substantial growth from 2023-2032. Cognitive analytics services encompass a spectrum of offerings, including consulting, implementation, and support services for facilitating seamless integration into diverse business environments. The surging need for services that enhance decision-making, customer engagement, and operational efficiency across businesses will also boost the segment growth.

As per end user, the cognitive analytics market from the IT and telecom segment is set to witness high demand between 2023 and 2032. Companies operating in the IT and telecommunications sector are leveraging cognitive analytics for real-time data analysis, predictive maintenance, and enhanced customer experiences. Furthermore, the rising investments in the digital transformation of IT and telecom operations will favor the segment expansion.

Regionally, the Asia Pacific cognitive analytics market is foreseen to experience robust growth through 2032. This surge in digital transformation initiatives is propelling the adoption of cognitive analytics solutions across diverse industries in China, India, and Japan. The expanding IT infrastructure coupled with the growing awareness of the benefits of advanced analytics in the region are contributing to the increasing acceptance of cognitive analytics solutions and services across industries. Moreover, several industry participants are developing innovative solutions to address needs in the region, adding to the market growth. To cite an instance, in March 2023, Tata Consultancy Services introduced TCS Cognitive Plant Operations Adviser, a 5G-enabled solution for Microsoft Azure Private Mobile Edge Computing platform to assist businesses across several sectors to transform their production processes by utilizing AI and ML to make them more intelligent, agile, and resilient.