Breast Shells Market Size - By Material (Silicone, Polypropylene), By Application (Breastfeeding, Pain Sensitivity), By Consumer (Young Mothers, Middle-aged Mothers), By Distribution Channel (Medical Retail Stores, Online Stores), & Forecast, 2023 - 2032

Breast Shells Market Size - By Material (Silicone, Polypropylene), By Application (Breastfeeding, Pain Sensitivity), By Consumer (Young Mothers, Middle-aged Mothers), By Distribution Channel (Medical Retail Stores, Online Stores), & Forecast, 2023 - 2032

Breast Shells Market size is anticipated to record over 7% CAGR from 2023-2032, driven by the growing emphasis on postpartum care worldwide.

Breast shells are widely used by lactating mothers to provide relief from common breastfeeding-related discomforts, such as sore or cracked nipples, engorgement, and leaking. These devices assist mothers in enhancing their comfort and overall postpartum recovery. Moreover, healthcare providers and maternal wellness advocates are increasingly recognizing the significance of postpartum care in promoting the health and mental well-being of mothers, leading to greater recommendations and endorsements of products, driving the industry growth.

The breast shells market is segmented based on material, application, consumer, distribution channel, and region.

With respect to material, the polypropylene breast shells market is expected to witness 7.4% CAGR through 2032 owing to their increasing preference to render lightweight and comfortable properties. The soft and pliable nature of polypropylene ensures minimal discomfort during use. Furthermore, the cost-effectiveness of polypropylene breast shells offers higher accessibility to broader consumer base, including those seeking affordable solutions to breastfeeding challenges.

Breast shells industry size from the breastfeeding application segment is projected to register 7.1% rate up to 2032. The increasing awareness about the numerous health benefits of breastfeeding has promoted its widespread adoption among mothers to address the common lactation challenges and enhance the overall breastfeeding experience.

Moreover, the growing emphasis on maternal and infant well-being has elevated the importance of breastfeeding support products, including breast shells as effective and comfortable solutions. According to UNICEF and the WHO, the prevalence of exclusive breastfeeding has surged by 10% in the previous decade, reaching 48% globally. Additionally, favorable initiatives by public and private organizations to promote breastfeeding are likely to support the segment growth. For instance, in August 2022, PAHO held a ‘Step up for Breastfeeding - Educate and Support’ theme for World Breastfeeding Week.

Asia Pacific breast shells market is expected to witness growth rate of 8.1% between 2023 and 2032. The growing awareness and higher emphasis on maternal and infant healthcare has led to the increasing recognition of the benefits of breastfeeding. With the escalating rate of breastfeeding across APAC countries, the demand for breastfeeding support products, including breast shells is significant rising. Moreover, the influx of favorable policies to promote and support breastfeeding at workplaces will drive the regional market growth.