Bran Market Size - By Source (Wheat, Rice, Corn, Barley), Application (Food Products, Animal Feed, Health & Wellness Products), Distribution Channel (B2B, B2C), Growth Prospects, Regional Outlook & Global Forecast, 2023 - 2032

Bran Market Size - By Source (Wheat, Rice, Corn, Barley), Application (Food Products, Animal Feed, Health & Wellness Products), Distribution Channel (B2B, B2C), Growth Prospects, Regional Outlook & Global Forecast, 2023 - 2032

Bran Market size is set to expand at 8.1% CAGR from 2023-2032 propelled by the escalating demand for functional foods worldwide.

Bran is increasingly incorporated into functional food products due to its rich fiber content and nutritional value. With consumers actively seeking food choices that offer health benefits beyond basic nutrition, the inclusion of bran in cereals, energy bars, and health-focused snacks is rising.

Additionally, the ongoing innovation in the food industry along with the higher incorporation of bran into diverse and appealing products will support the market growth. To cite an instance, in January 2023, Puratos announced its new wheat bran fiber ferment to promote the prebiotic benefits of food for customers in light of a recent study showing the role of fermented hydrolyzed AXOS in significantly boosting the gut health benefits of bread.

The bran industry is segmented into source, application, distribution channel, and region.

Based on source, the market share from the barley segment is anticipated to witness 8% CAGR from 2023-2032. The rising consumer focus on health and wellness is driving the demand for fiber-rich and nutrient-dense food options. Barley bran has gained significant prominence in the food & beverage industry as a rich source of dietary fiber, antioxidants, and essential nutrients. Additionally, the increasing incorporation of barley bran in various products, including cereals, bread, and snacks will fuel the segment growth.

As per application, the bran market size from the health and wellness products segment is set to foresee 8% growth rate between 2023 and 2032. With multiple consumers prioritizing nutritional well-being, bran has emerged as an essential ingredient in the production of health-focused products.

Several leading market participants are also committed to introducing inventive bran-infused products for addressing the evolving consumer preferences for diverse and health-focused food options, further propelling the segment expansion. For instance, in May 2023, KELLOGG G.K. partnered with Kirin Holdings Company, Ltd., to expand its All-Bran range with the launch of All-Bran Immune Care, a dual health claim functional food featuring with the latter’s fermented fiber arabinoxylan derived from wheat bran.

Regionally, the North America bran industry is poised to exhibit 8% growth rate through 2032 driven by the escalating focus on wellness and nutritional trends across the region. Consumers, mainly across the American countries are highly inclined towards more nutritious and functional food options. Additionally, the presence of diverse food sector is likely to boost the need for bran to produce bran-based products as healthier food options, further augmenting the regional industry outlook.