Body Shapewear Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Body Shapewear Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Body shapewear market size is set to record over 9.2% CAGR during 2024-2032 fueled by increasing consumer interest in achieving their desired body silhouette and boosting personal confidence. With fashion trends placing a premium on well-defined and smooth body shapes, body shapewear has cemented its status as a wardrobe staple. The surge in popularity of body-con clothing and the quest for a streamlined look have intensified the demand for shapewear products that provide both shaping and support.

Lately, brands are rolling out shapewear lines tailored to a variety of body types and sizes. This shift encourages consumers to choose products that not only meet their shaping needs but also celebrate their individuality. For instance, in August 2024, CYSM unveiled its braless compression bodysuit style 435 alongside a new slimming gel. Furthermore, the rise of online retail platforms has broadened access to body shapewear, enabling consumers to sift through diverse options and pinpoint products that align with their unique preferences.

The overall industry is classified into gender, fabric, product type, control area, control type, price range, distribution channel, and region.

Based on gender, the body shapewear market size from the women segment is expected to generate notable revenue by 2032. This is attributed to the robust demand for products that not only enhance body shape but also offer support beneath various clothing types. Women gravitate towards shapewear for its prowess in crafting a smoother silhouette, refining posture, and bolstering confidence in both everyday and special occasion attire.

With respect to distribution channel, the body shapewear market from the online channel segment is projected to observe a robust CAGR during 2024 – 2032. E-commerce platforms offer extensive product ranges, detailed reviews, and size guides to help shoppers find the perfect fit and style from the comfort of their homes. Online shopping also allows discreet purchases, catering to those who prefer privacy when buying shapewear, adding to the segment growth.

Asia Pacific body shapewear industry size will grow substantially between 2024 and 2032. As fashion trends in the region increasingly lean towards body-conscious and figure-enhancing attire, the demand for shapewear to ensure a smooth silhouette is on the rise. Additionally, a burgeoning middle-class population with heightened purchasing power is driving increased spending on personal apparel and self-care items in APAC.