Blueberry Ingredient Market Size - By Ingredient Type (Fresh Blueberry, Frozen Blueberry, Dried Blueberry, Blueberry Juice Concentrate, Blueberry Puree, Blueberry Extracts), Application, Distribution Channel, Regional Outlook & Global Forecast, 2023 - 203

Blueberry Ingredient Market Size - By Ingredient Type (Fresh Blueberry, Frozen Blueberry, Dried Blueberry, Blueberry Juice Concentrate, Blueberry Puree, Blueberry Extracts), Application, Distribution Channel, Regional Outlook & Global Forecast, 2023 - 2032

The global blueberry ingredient market is expected to register a 7.5% CAGR during 2023-2032, driven by increasing consumer awareness of the health benefits associated with blueberries, coupled with their versatile applications across various industries.

According to a study by Deloitte in 2022, a notable 84% of consumers prioritize health in fresh food purchases, and 75% actively seek personalized nutrition, marking a 13% YoY increase. Furthermore, 55% are willing to pay a premium for foods contributing to their health and wellness. Blueberries are known to have rich antioxidant content, vitamins, and numerous health benefits. As consumers increasingly prioritize natural and nutrient-rich ingredients, the demand for products featuring blueberry ingredients has witnessed an upswing propelling industry growth.

The overall blueberry ingredient market is classified based on ingredient type, application, distribution channel, and region.

The frozen blueberry segment will record significant demand during the study period owing to the retained nutritional profile and flavor, making it a convenient and versatile option for various applications. Frozen blueberries are widely used in the food & beverage sector, particularly in the production of smoothies, yogurt, and baked goods.

The bakery & confectionery segment is expected to grow significantly until 2032 due to blueberries' ability to add flavor, natural sweetness, and vibrant color to various products. The fruit is preferred in a variety of bakery products ranging from muffins and pastries to chocolates and desserts. Moreover, blueberries, known for their antioxidant properties and nutritional benefits, align with the rising trend of health-conscious consumer choices, thereby finding a place in various bakery products.

Asia Pacific blueberry ingredient industry share is poised to grow at a substantial rate during the forecast period driven by increasing population, rising disposable incomes, and a growing awareness of health and wellness. The regional population is shifting to functional foods and natural ingredients, positioning Asia Pacific as a significant consumer of blueberries.