Beverage Premix Market Size, By form (Powder, Granules, Paste, Liquid), By Type (Tea Premix, Coffee Premix, Soup Premix, Healthy Drinks Premix, Milk Based Premix, Alcoholic Beverages Premix, Others), By Distribution Channel (Hypermarket & Supermarket, Convenience Stores, Online Channels, Specialty Stores, Others) Industry Analysis Report, Regional Outlook, Covid-19 Impact Analysis, End-user Development Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2030
The beverage premix market is set to grow massively by 2030 as a result of shifting consumer preferences relating to food. In addition, rising demand for ready-to-drink beverages, along with mounting demand for healthy drinks, is likely to propel market expansion over the forecast timespan.
The COVID-19 pandemic had a positive impact on the industry. Many countries observed an upsurge in demand for food and beverages due to the fear of running out of supplies amid lockdowns. Moreover, in the post-pandemic scenario, people shifted to more healthy options of drinks in the form of both powder and liquids.
Prominent firms have also been engaging in product innovation and strategic partnerships & mergers to enhance their business stance, driving the overall industry development. For instance, in May 2021, Nestlé, a Swiss food & beverage behemoth, announced the acquisition of Nuun Hydration, a leading beverage provider. With the takeover, the company aimed to expand its healthy drinks mix portfolio and grow its nutrition brands with Nuun’s range of clean and low-sugar powders and tablets.
The beverage premix market has been bifurcated in terms of form, type, distribution channel, and region.
With respect to form, the market has been categorized into powder, granules, paste, and liquid. The granules segment was valued at more than $15,210.3 million in 2021 and is slated to garner around $23,714.7 million in revenue by 2030. These type of beverage premixes are easy to use, which make them a preferred form. They are small pieces of any dry form beverage mix that is available broadly, thereby increasing the popularity of this form among manufacturers.
Based on type, the beverage premix market has been classified into tea premix, soup premix, coffee premix, healthy drinks premix, alcoholic beverages premix, milk based premix, and others. Among these, the healthy drinks premix segment is primed to expand at a CAGR of over 4.7% through the analysis period. These premixes include fruit juices and vegetable juices premix and have gained positive traction as a result of favorable consumer inclination towards a healthier and fit lifestyle, which is set to foster market outlook.
The beverage premix industry has been divided on the basis of distribution channel into hypermarket & supermarket, convenience stores, online channels, specialty stores, and others. The specialty stores market revenue is expected to exceed $6,667.4 million by 2030. These stores provide a wide range of brands, styles, or models within a relatively narrow category of goods. This availability of assorted beverage premixes is anticipated to drive segmental growth.
Regionally, the Latin America beverage premix market is estimated to progress at approximately 4.8% CAGR to surpass a valuation of $5,872.1 million by the end of the assessment period. The growth of the LATAM market is primed to be driven by creative marketing tactics used by suppliers, rising demand for beverages among the young population, and soaring online premixes shopping.
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