Beetroot Powder Market Size - By Type (Organic, Conventional), Application (Food and Beverage, Nutraceuticals and Dietary Supplements, Cosmetics and Personal Care), Distribution Channel & Global Forecast, 2023 - 2032

Beetroot Powder Market Size - By Type (Organic, Conventional), Application (Food and Beverage, Nutraceuticals and Dietary Supplements, Cosmetics and Personal Care), Distribution Channel & Global Forecast, 2023 - 2032

Beetroot Powder Market size is poised to record 4.7% CAGR from 2023-2032, on account of the rising prominence of health and wellness products worldwide. The growing emphasis of companies on continuously innovating and diversifying their product offerings has made way for new formulations, flavor combinations, and packaging designs for catering to the evolving consumer tastes as well as preferences. To that end, the rising adoption of beetroot powder for creatively producing unique and healthy food and beverages will drive the industry expansion. To cite an instance, in March 2023, Germany’s leading oat drinks producer Blue Farm, launched its new Beetroot Oat Latte in powdered form to offer sustainability credentials.

The beetroot powder industry is segmented based on type, application, distribution channel, region.

In terms of type, the conventional beetroot powder market size may record appreciable CAGR from 2023-2032 owing to rising adoption in the culinary, health, and wellness sectors. Conventional beetroot powder is extensively utilized in baking for adding natural color and flavor to different products, including muffins, cakes, pancakes, and cookies. Growing usage in the making of homemade natural cosmetics to offer natural and healthy flush of color will also prove favorable for the segment growth.

On the basis of application, the beetroot powder market value from the dietary supplements segment is expected to expand up to 2032 on account of its rich nutritional profile and potential health benefits. Driven by its assistance in post-exercise recovery and potentially delaying fatigue, beetroot powder is widely used to enhance endurance in aerobic activities, such as cycling and running. For instance, in May 2022, the U.K.-based company Sibelius introduced its new beetroot ingredient UpBiet for uses in supplements for targeting brain and endurance categories. The growing popularity in the field of sports and fitness will also drive the product demand.

Regionally, the APAC beetroot powder market size is projected to observe notable CAGR through 2032. The surging focus on health and wellness is driving the demand for natural and organic food products in the region. With the growing intake of convenience foods, beetroot powder is used in the manufacturing of dehydrated and powdered instant food products for catering to the rising needs for quick and easy meal solutions. The influx of multiple regulations and standards related to food safety, labeling, and claims will also positively influence the regional industry development.