Baby Stroller and Pram Market Size - By Product Type, By Frame Material, By Age Group, By Price Range, By Distribution Channel, Global Forecast 2023 - 2032

Baby Stroller and Pram Market Size - By Product Type, By Frame Material, By Age Group, By Price Range, By Distribution Channel, Global Forecast 2023 - 2032

The global baby stroller and pram market is expected to register a 5.3% CAGR during 2023-2032, propelled demographic trends, emphasis on child safety, and rising disposable income.

According to an article published on Parents.com in 2023, 40% of parents with children under 18 are working extended hours, surpassing the 31% of employees without children under 18. The parents today are seeking reliable and convenient solutions related to baby that align with their busy lifestyles. The manufacturers are introducing an array of products equipped with advanced features, offering ease of use, portability, and safety. Moreover, increasing disposable income among parents is also fueling the demand for high-quality strollers and prams.

The baby stroller and pram industry is classified based on product, frame material, age group, price range, distribution channel, and region.

The double stroller segment is gain traction during the study period driven by an increasing number of families in the urban areas. Double strollers, designed for twins or siblings close in age, offer a practical solution for parents seeking convenience without compromising on safety. With features such as adjustable seating arrangements, storage options, and enhanced maneuverability, the product sales will increase.

The non-metallic frame material segment is anticipated to register significant growth through 2032 as parents are increasingly opting for lightweight yet durable frame materials that provide ease of handling. Materials such as high-quality plastics and composite materials are becoming popular choices for the overall efficiency and longevity of strollers and prams. The further innovation in terms of material & overall functionality are expected to open growth prospects.

Asia Pacific baby stroller & pram industry is expected to witness increased demand through 2032 driven by rising population, coupled with urbanization, and increasing awareness of childcare products. A growing middle-class population seeking quality childcare solutions, alongside the economic growth and lifestyle changes are expected to attract significant investments in the industry over the coming years.