Baby Stroller and Pram Market - By Product Type (Lightweight strollers, Full-size strollers, Jogging strollers, Travel systems, Double strollers, Frame strollers, Others) By Frame Material (Metallic, Non Metallic), By Age Group, By Price Range, By Distrib

Baby Stroller and Pram Market - By Product Type (Lightweight strollers, Full-size strollers, Jogging strollers, Travel systems, Double strollers, Frame strollers, Others) By Frame Material (Metallic, Non Metallic), By Age Group, By Price Range, By Distribution Channel, Forecast 2024 – 2032


Baby Stroller and Pram Market size is projected to grow at 5.3% CAGR from 2024 to 2032, led by increasing collaborations alongside frequent new product launches. Companies are working together to design and develop innovative strollers and prams to cater to modern parental needs.

Partnerships are helping in combining expertise in safety, comfort, and functionality, resulting in products that offer enhanced features, such as advanced suspension systems, lightweight materials, and versatile designs. For instance, in November 2022, BeSafe announced a new collaboration with Emmaljunga for enhancing its baby stroller and pram portfolio by combining its safety expertise with the latter’s design excellence to create innovative, high-quality products for parents.

The overall market is segregated into product type, frame material, age group, price range, distribution channel, and region.

Based on product type, the baby stroller and pram market value from the double strollers segment is estimated to rise at significant rate from 2024 to 2032, due to their increasing demand to meet the needs of growing families with advancements focused on convenience, comfort, and safety. Manufacturers are designing double strollers that offer greater maneuverability and ease of use while incorporating features, such as adjustable seating configurations, enhanced suspension systems, and compact folding mechanisms. These innovations are providing parents with practical solutions for transporting multiple children without compromising on comfort or safety.

Baby stroller and pram industry from the non metallic frame material segment is anticipated to expand at substantial CAGR up to 2032, owing to rapid advancement in terms of weight, durability, and design flexibility. Manufacturers are utilizing high-strength plastics, composites, and carbon fiber to create frames that are not only lightweight but also incredibly sturdy. The use of non-metallic frame materials is also transforming the way strollers and prams are made to make them more user-friendly, durable, and visually appealing, thus improving the daily experiences of parents and their children.

Regionally, the Europe baby stroller and pram market size will depict robust growth between 2024 and 2032, on account of the rising disposable incomes, urbanization, and changing lifestyles. More parents in the region are seeking high-quality, versatile strollers that accommodate their busy, urban lives. The ongoing innovations also enhancing convenience and functionality while smart technology integration's and Eco-friendly materials are playing significant roles in addressing the needs of modern families prioritizing style and practicality, adding to the regional product uptake.


Chapter 1 Methodology & Scope
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2021-2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technological overview
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Rising birth rates and population growth
3.7.1.2 Urbanization and changing lifestyles
3.7.1.3 Safety and comfort features trends
3.7.1.4 Versatility trends
3.7.2 Industry pitfalls & challenges
3.7.2.1 Regulatory compliance and safety standards
3.7.2.2 Market saturation and competition
3.8 Growth potential analysis
3.9 Consumer buying behavior
3.9.1 Demographic trends
3.9.2 Factors affecting buying decision
3.9.3 Consumer product adoption
3.9.4 Preferred distribution channel
3.10 Porter’s analysis
3.10.1 Supplier power
3.10.2 Buyer power
3.10.3 Threat of new entrants
3.10.4 Threat of substitutes
3.10.5 Industry rivalry
3.10.6 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)
5.1 Key trends
5.2 Lightweight strollers
5.3 Full-size strollers
5.4 Jogging strollers
5.5 Travel systems
5.6 Double strollers
5.7 Frame strollers
5.8 Others (travel strollers, umbrella strolers)
Chapter 6 Market Estimates & Forecast, By Frame Material, 2021-2032 (USD Billion) (Million Units)
6.1 Key trends
6.2 Mettalic
6.3 Nonmettalic
Chapter 7 Market Estimates & Forecast, By Age Group, 2021-2032 (USD Billion) (Million Units)
7.1 Key trends
7.2 0-6 months
7.3 6-12 months
7.4 12-36 months
7.5 36 months and up
Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)
8.1 Key trends
8.2 Low (>$50)
8.3 Medium ($50-$200)
8.4 High (<$200)
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)
9.1 Key trends
9.2 Online
9.2.1 E-commerce
9.2.2 Company website
9.3 Offline
9.3.1 Specialty stores
9.3.2 Mega retails stores
9.3.3 Others (Individual stores, departmental stores)
Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.3.7 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.4.6 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.5.4 Rest of Latin America
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
10.6.4 Rest of MEA
Chapter 11 Company Profiles
11.1 Baby Jogger
11.2 Britax
11.3 Bugaboo
11.4 Chicco
11.5 Cybex
11.6 Evenflo
11.7 Graco
11.8 Joie
11.9 Maclaren
11.10 Mamas & Papas
11.11 Maxi-Cosi
11.12 Peg Perego
11.13 Silver Cross
11.14 Thule
11.15 UPPAbaby

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