Baby Food Market Size, By Product (Prepared, Dried, Baby Formula), Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Online), Age Group (Infant, Toddler, Pre-school), and Category (Organic, Conventional), COVID-19 Impact Analysis Report,

Baby Food Market Size, By Product (Prepared, Dried, Baby Formula), Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Online), Age Group (Infant, Toddler, Pre-school), and Category (Organic, Conventional), COVID-19 Impact Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Landscape & Forecast, 2023 - 2032

Global Baby Food Market is poised to grow through 2032, due to the increasing women employment and the expanding middle-class population. For instance, in the USA, the percentage of working women increased from 49.7% in 2019 to 50.04% in 2020. Besides, the number of middle-class families in the Indian subcontinent steadily rose from 14% in 2004-2005 to 31% in 2022, with the percentage anticipated to reach 63% by 2047.

Overall, the global baby food market has been segmented in terms of product, distribution channel, age group, category, and region.

Based on the product, the prepared segment will grow at more than 5% CAGR through 2032. The segmental expansion will be driven by increasing consumer awareness about the benefits of scientifically prepared baby food. Besides, the demand for prepared baby food has recently increased in developing nations due to the increasing working women population in these countries, which will also add impetus to the market. For the record, in 2021 it was revealed that out of 60 million people in the workforce, more than 18 million are women.

On the basis of distribution channel, the market is likely to be characterized by the supermarket segment which will grow at over 5% CAGR over the next ten years. Better services coupled with an informative buying experience will result in the continual growth of supermarkets. As per a report by the US Department of Agriculture, there are more than 115 food stores in the USA. Besides, grocery stores which comprise supermarkets and smaller grocery stores accounted for 92.1% of total sales.

In the context of the age group, the toddler segment is set to witness noticeable growth by 2032. This segment will grow due to the increased nutritional requirements of toddlers.

In the regional context, the Asia Pacific baby food market is likely to expand rapidly in the coming years. The regional market expansion will be fueled by the high birth rate and increasing disposable income in this region. As per reports, the total disposable income in the Asia Pacific region will be more than double between 2021 and 2040, and this growth will be more than any other region across the world. Besides, the recent abolition of the ‘one-child’ policy in China will result in increased birth rates, which will also drive the market in the next ten years.