Automation Testing Market Size By Component (Testing Type, Services), By End-point Interface (Mobile, Web, Desktop, Cloud, Embedded Software), By Application (IT & Telecom, BFSI, Manufacturing, Retail, Transportation & Logistics, Government & Public Secto

Automation Testing Market Size By Component (Testing Type, Services), By End-point Interface (Mobile, Web, Desktop, Cloud, Embedded Software), By Application (IT & Telecom, BFSI, Manufacturing, Retail, Transportation & Logistics, Government & Public Sector, Others) & Forecast, 2023 - 2032

Global Automation Testing Market is slated to exhibit exponential growth through 2032 owing to the increasing penetration of digital media, such as mobile devices for media streaming, online gaming, and digital payments.

Consumer electronics such as smartphones, wearables, and laptops are becoming more digitalized, which has led to a significant increase in the demand for automated testing services to improve the security, functionality, and performance of these products. For instance, in August 2021, Ranorex, the U.S.-based IT company, released its Studio 10.1, the latest version of the automated testing tool. The updated version added masking for the database login credentials in the manage data sources dialogue box and is an upgrade from the .NET 4.6.2 Framework to the .NET 4.8 Framework.

The automation testing market has been segmented based on component, end-point interface, application, and region.

With respect to component, the services segment, which is further divided into advisory & consulting, planning & development, support & maintenance, documentation & training, implementation, and managed sub-segments, could gain significant impetus from 2023 to 2032.

Advisory and consulting services accumulated over 10% market share in 2022 and are expected to drive considerable revenue in the next ten years. These services aid businesses in enhancing their quality assurance focus areas, including infrastructure, tools, and people, throughout the delivery lifecycle, thus, supporting market growth.

Regarding the end-point interface, the automation testing market revenue from the web segment reached over $2 billion in 2022 and could grow substantially through 2032. The segment growth can be credited to the mounting demand for cross-Operating Systems (OS) testing and cross-browser testing across various sectors such as automotive, consumer electronics, e-commerce, and retail.

Meanwhile, the desktop segment held approximately 5% market share in 2022 and is estimated to witness steady growth over the review timeline owing to the rising sales of workstations, PCs, and desktops worldwide.

In terms of application, the transportation & logistics segment is expected to depict over 10% CAGR through 2032. Automation testing in transportation and logistics brings efficiency, reliability, and cost-effectiveness to the software development and deployment processes. By leveraging automation, companies in this sector can enhance the quality of their systems, reduce manual efforts, mitigate risks, and deliver superior user experiences in an increasingly digital and interconnected environment.

From the regional perspective, the North America automation testing market was worth more than $9 billion in 2022 and may observe sizable expansion throughout 2023-2032. Increasing penetration of smart consumer products in the region is expected to drive regional market growth. Similarly, the Middle East & Africa automation testing industry is poised to expand at over 10% CAGR between 2023 and 2032 due to the soaring demand for luxury vehicles and supercars in Dubai, Saudi Arabia, Kuwait, and Abu Dhabi.