Automation Testing Market

Automation Testing Market


Global Automation Testing Market size was valued at USD 22.2 billion in 2023 and is estimated to register a CAGR of over 17% between 2024 and 2032, driven by the rising adoption of Agile and DevOps methodologies, in line with an increasing emphasis on quality assurance. Agile and DevOps practices prioritize rapid, iterative development and continuous integration, demanding efficient and scalable testing solutions. Automation testing supports these methodologies by providing fast, reliable, and repeatable testing processes. As organizations seek to enhance software quality while accelerating delivery, the need for robust automation testing solutions that ensure high standards of quality assurance will continue to grow.

For instance, in July 2024, John Snow Labs introduced automated testing solutions for responsible AI. This no-code tool allows non-technical experts to test and assess custom language models for bias, fairness, robustness, and accuracy, enabling easy test suite creation and sharing. This innovation is likely to drive increased adoption of automation testing solutions, expand the market to include a broader range of users, and enhance the focus on ethical AI practices within the industry.

The automation testing industry is fragmented based on component, end-point interface, application, and region.

The cloud segment will see a considerable surge by 2032, attributed to its growing adoption across various industries for scalable and flexible software testing solutions. With organizations increasingly leveraging cloud environments for development and deployment, the need for effective testing of cloud-based interfaces has surged. Automation testing provides robust solutions for ensuring the reliability and performance of these cloud end-points, making it a crucial component for businesses aiming to optimize their cloud infrastructure and operations.

The BFSI segment will garner remarkable gains by 2032 due to its heavy reliance on complex software systems and stringent regulatory requirements. With financial institutions increasingly focusing on digital transformation, there is a growing need for automation testing to ensure the security, accuracy, and performance of their systems. Automation testing helps manage the vast volumes of transactions and data while maintaining compliance with regulations. This segment's emphasis on robust, error-free applications and rapid software updates drives its substantial share of the market.

Europe automation testing market will secure a moderate CAGR through 2032, owing to its advanced technological infrastructure and high adoption rates of digital transformation across various industries. The region's strong emphasis on regulatory compliance, data security, and quality assurance fuels the demand for automation testing solutions. With numerous enterprises investing in innovative software technologies to enhance operational efficiency, Europe will stand out as a significant contributor to the growth and expansion of the automation testing industry.


Chapter 1 Research Methodology
1.1 Research Design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions & scope
Chapter 2 Executive Summary
2.1 Industry 360° synopsis, 2021-2032
2.2 Business trends
2.2.1 Total Addressable Market (TAM), 2024 - 2032
2.2.1.1 TAM trends
2.3 Regional trends
2.4 Component trends
2.5 End point interfaces trends
2.6 Application trends
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Testing service providers
3.1.2 Cloud service providers
3.1.3 Technology providers
3.1.4 Manufacturers
3.1.5 End Users
3.2 Supplier landscape
3.2.1 Supplier landscape
3.3 Technology and innovation landscape
3.3.1 Automated testing tools
3.3.2 Continuous Integration and Continuous Deployment (CI/CD) Tools
3.3.3 Artificial Intelligence (AI) and Machine Learning (ML)
3.3.4 Cloud-Based Testing Solutions 3.3.5 Robotic Process Automation (RPA)
3.4 Patent analysis
3.5 Key news and initiatives
3.6 Regulatory landscape
3.6.1 North America
3.6.1.1 Federal Trade Commission (FTC) Regulations
3.6.1.2 Federal Information Security Management Act (FISMA)
3.6.1.3 California Consumer Privacy Act (CCPA)
3.6.1.4 Canadian Standards Association (CSA)
3.6.2 Europe
3.6.2.1 ISO/IEC 27001 ISO/IEC 27001
3.6.2.2 ePrivacy Directive (and ePrivacy Regulation)
3.6.2.3 The Copyright Directive (EU) 2019/790
3.6.2.4 ISO/IEC 29119 ISO/IEC 29119
3.6.2.5 General Data Protection Regulation (GDPR)
3.6.3 Asia Pacific
3.6.3.1 GB/T 16260
3.6.3.2 JIS X 0127
3.6.3.3 Information Technology Act, 2000 (IT Act)
3.6.3.4 KSI Standards for Software Testing
3.6.3.5 AS/NZS ISO/IEC 27001
3.6.4 Latin America
3.6.4.1 Patent Law
3.6.4.2 Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP)
3.6.4.3 National Data Protection Authority (AAIP)
3.6.5 MEA
3.6.5.1 UAE Consumer Protection Law (Federal Law No. 15 of 2020)
3.6.5.2 SANS Standards
3.6.5.3 Saudi Standards, Metrology and Quality Organization (SASO)
3.7 Industry impact forces
3.7.1 Growth drivers
3.7.1.1 Rising demand for AI and ML in automation testing
3.7.1.2 Growing adoption of DevOps methodology
3.7.1.3 Rising adoption of agile development environment for quality assurance and testing
3.7.1.4 High consumption of mobile-based applications
3.7.1.5 Increasing digitization in developed countries
3.7.2 Industry pitfalls and challenges
3.7.2.1 Lack of skilled professionals
3.7.2.2 High implementation cost prevailing manual testing over automation testing
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis, 2023
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Automation Testing Market, By Component
5.1 Key trends, by component
5.2 Testing Type
5.3 Services
Chapter 6 Automation Testing Market, By End Point Interfaces
6.1 Key trends, by end point interfaces
6.2 Mobile
6.3 Web
6.4 Desktop
6.5 Cloud
6.6 Embedded software
Chapter 7 Automation Testing Market, By Application
7.1 Key trends, by application
7.2 IT & telecom
7.3 BFSI
7.4 Manufacturing
7.5 Retail
7.6 Transportation & logistics
7.7 Government & public sector
7.8 Smart consumer devices
7.9 Automotive
7.10 Healthcare and medical devices
Chapter 8 Automation Testing Market, By Region
8.1 Key trends, by region
8.2 North America
8.3 Europe
8.4 Asia Pacific
8.5 Latin America
8.6 MEA
Chapter 9 Company Profiles
9.1 Accenture PLC
9.1.1 Global Overview
9.1.2 Market/Business Overview
9.1.3 Financial Data
9.1.3.1 Sales Revenue, 2021-2023
9.1.4 Product Landscape
9.1.5 Strategic Outlook
9.1.6 SWOT analysis
9.2 Amdocs
9.2.1 Global Overview
9.2.2 Market/Business Overview
9.2.3 Financial Data
9.2.3.1 Sales Revenue, 2021-2023
9.2.4 Product Landscape
9.2.5 Strategic Outlook
9.2.6 SWOT analysis
9.3 Astegic
9.3.1 Global Overview
9.3.2 Market/Business Overview
9.3.3 Financial Data
9.3.4 Product Landscape
9.3.5 SWOT analysis
9.4 Atos SE
9.4.1 Global Overview
9.4.2 Market/Business Overview
9.4.3 Financial Data
9.4.3.1 Sales Revenue, 2021-2023
9.4.4 Product Landscape
9.4.5 Strategic Outlook
9.4.6 SWOT analysis
9.5 Capgemini SE
9.5.1 Global Overview
9.5.2 Market/Business Overview
9.5.3 Financial Data
9.5.3.1 Sales Revenue, 2021-2023
9.5.4 Product Landscape
9.5.5 Strategic Outlook
9.5.6 SWOT analysis
9.6 CGI Inc.
9.6.1 Global Overview
9.6.2 Market/Business Overview
9.6.3 Financial Data
9.6.3.1 Sales Revenue, 2021-2023
9.6.4 Product Landscape
9.6.5 SWOT analysis
9.7 Cigniti
9.7.1 Global Overview
9.7.2 Market/Business Overview
9.7.3 Financial Data
9.7.3.1 Sales Revenue, 2021-2023
9.7.4 Product Landscape
9.7.5 Strategic Outlook
9.7.6 SWOT analysis
9.8 Cognizant Technology Solutions Corporation
9.8.1 Global Overview
9.8.2 Market/Business Overview
9.8.3 Financial Data
9.8.3.1 Sales Revenue, 2021-2023
9.8.4 Product Landscape
9.8.5 SWOT analysis
9.9 CSC (DXC Technology Company)
9.9.1 Global Overview
9.9.2 Market/Business Overview
9.9.3 Financial Data
9.9.3.1 Sales Revenue, 2022-2024
9.9.4 Product Landscape
9.9.5 Strategic Outlook
9.9.6 SWOT analysis
9.10 Eggplant
9.10.1 Global Overview
9.10.2 Market/Business Overview
9.10.3 Financial Data
9.10.3.1 Sales Revenue, 2021-2023
9.10.4 Product Landscape
9.10.5 SWOT analysis
9.11 HCL Technologies Limited
9.11.1 Global overview
9.11.2 Market/Business overview
9.11.3 Financial data
9.11.3.1 Sales revenue, 2022-2024
9.11.4 Product landscape
9.11.5 Strategic outlook
9.11.6 SWOT analysis
9.12 IBM Corporation
9.12.1 Global overview
9.12.2 Market/Business overview
9.12.3 Financial data
9.12.3.1 Sales revenue, 2021-2023
9.12.4 Product landscape
9.12.5 Strategic outlook
9.12.6 SWOT analysis
9.13 Infosys Limited
9.13.1 Global overview
9.13.2 Market/Business overview
9.13.3 Financial data
9.13.3.1 Sales revenue, 2022-2024
9.13.4 Product landscape
9.13.5 Strategic outlook
9.13.6 SWOT analysis
9.14 Micro Focus
9.14.1 Global overview
9.14.2 Market/Business overview
9.14.3 Financial data
9.14.3.1 Sales revenue, 2021-2023
9.14.4 Product landscape
9.14.5 Strategic outlook
9.14.6 SWOT analysis
9.15 Microsoft Corporation
9.15.1 Global overview
9.15.2 Market/Business overview
9.15.3 Financial data
9.15.3.1 Sales revenue, 2022-2024
9.15.4 Product landscape
9.15.5 Strategic outlook
9.15.6 SWOT analysis
9.16 Mobisoft Infotech
9.16.1 Global overview
9.16.2 Market/Business overview
9.16.3 Financial data
9.16.4 Product landscape
9.16.5 SWOT analysis
9.17 NTT DATA Inc.
9.17.1 Global overview
9.17.2 Market/Business overview
9.17.3 Financial data
9.17.3.1 Sales revenue, 2021-2023
9.17.4 Product landscape
9.17.5 Strategic outlook
9.17.6 SWOT analysis
9.18 Qualitest
9.18.1 Global Overview
9.18.2 Market/Business Overview
9.18.3 Financial Data
9.18.4 Product Landscape
9.18.5 Strategic Outlook
9.19 SmartBear Software
9.19.1 Global Overview
9.19.2 Market/Business Overview
9.19.3 Financial Data
9.19.4 Product Landscape
9.19.5 Strategic Outlook
9.19.6 SWOT Analysis
9.20 Tata Consultancy Services (TCS)
9.20.1 Global Overview
9.20.2 Market/Business Overview
9.20.3 Financial Data
9.20.3.1 Sales Revenue, 2021-2023
9.20.4 Product Landscape
9.20.5 SWOT analysis
9.21 Tech Mahindra Limited
9.21.1 Global overview
9.21.2 Market/Business overview
9.21.3 Financial data
9.21.3.1 Sales Revenue, 2021-2024
9.21.4 Product landscape
9.21.5 Strategic outlook
9.21.6 SWOT analysis
9.22 Tricentis
9.22.1 Global overview
9.22.2 Market/Business overview
9.22.3 Financial data
9.22.4 Product landscape
9.22.5 Strategic outlook
9.22.6 SWOT analysis
9.23 Wipro Limited
9.23.1 Global Overview
9.23.2 Market/Business Overview
9.23.3 Financial Data
9.23.3.1 Sales Revenue, 2021-2023
9.23.4 Product Landscape
9.23.5 SWOT analysis
9.24 Katalon Inc.
9.24.1 Global Overview
9.24.2 Market/Business Overview
9.24.3 Financial Data
9.24.4 Product Landscape
9.24.5 Strategic Outlook
9.24.6 SWOT analysis
9.25 Functionize Inc.
9.25.1 Global Overview
9.25.2 Market/Business Overview
9.25.3 Financial Data
9.25.4 Product Landscape
9.25.5 Strategic Outlook
9.25.6 SWOT analysis
9.26 Autify Inc
9.26.1 Global Overview
9.26.2 Market/Business Overview
9.26.3 Financial Data
9.26.4 Product Landscape
9.26.5 Strategic Outlook
9.26.6 SWOT analysis
9.27 BrowserStack
9.27.1 Global Overview
9.27.2 Market/Business Overview
9.27.3 Financial Data
9.27.4 Product Landscape
9.27.5 Strategic Outlook
9.27.6 SWOT analysis
9.28 AccelQ
9.28.1 Global Overview
9.28.2 Market/Business Overview
9.28.3 Financial Data
9.28.4 Product Landscape
9.28.5 Strategic Outlook
9.28.6 SWOT analysis
9.29 Mabl Inc.
9.29.1 Global Overview
9.29.2 Market/Business Overview
9.29.3 Financial Data
9.29.4 Product Landscape
9.29.5 Strategic Outlook
9.29.6 SWOT analysis
9.30 testRigor Inc.
9.30.1 Global Overview
9.30.2 Market/Business Overview
9.30.3 Financial Data
9.30.4 Product Landscape
9.30.5 SWOT analysis
9.31 TestComplete
9.31.1 Global Overview
9.31.2 Market/Business Overview
9.31.3 Financial Data
9.31.4 Product Landscape
9.31.5 SWOT analysis
9.32 Datadog Inc.
9.32.1 Global Overview
9.32.2 Market/Business Overview
9.32.3 Financial data
9.32.3.1 Sales revenue, 2020-2023
9.32.4 Product Landscape
9.32.5 Strategic Outlook
9.32.6 SWOT analysis
9.33 Parasoft
9.33.1 Global Overview
9.33.2 Market/Business Overview
9.33.3 Financial Data
9.33.4 Product Landscape
9.33.5 Strategic Outlook
9.33.6 SWOT analysis
9.34 Applitools
9.34.1 Global Overview
9.34.2 Market/Business Overview
9.34.3 Financial Data
9.34.4 Product Landscape
9.34.5 Strategic Outlook
9.34.6 SWOT analysis
9.35 UiPath
9.35.1 Global Overview
9.35.2 Market/Business Overview
9.35.3 Financial data
9.35.3.1 Sales revenue, 2020-2023
9.35.4 Product Landscape
9.35.5 Strategic Outlook
9.35.6 SWOT analysis
9.36 Sauce Labs
9.36.1 Global overview
9.36.2 Market/Business overview
9.36.3 Financial data
9.36.4 Product Landscape
9.36.5 Strategic Outlook
9.36.6 SWOT analysis

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