Artificial Intelligence (AI) in Education Market Size By Component (Solution, Service [Professional Service, Managed Service]), By Deployment (On-premise, Cloud), By Technology (Machine Learning, Deep Learning, Natural Language Processing (NLP)), By Application (Learning Platform & Virtual Facilitators, Intelligent Tutoring System (ITS), Smart Content, Fraud & Risk Management), By End-use (Higher Education, K-12 Education, Corporate Learning), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2023 - 2032
Artificial Intelligence (AI) in Education Market is anticipated to grow substantially through 2032, owing to the rising use of AI software systems for personalized learning and online exams. From mobile digital courses to online references and virtual classrooms, artificial intelligence has entirely transformed conventional learning methods in education. Besides, the implementation of chatbots is also increasing across various industries, which will drive the market demand in the next ten years.
Overall, artificial intelligence (AI) in the education market is segmented in terms of component, technology, end-use, application, deployment, and region.
Based on components, the services segment is slated to register sturdy growth during 2023-2032. The segmental growth will be based on the rising deployment and integration of AI-based solutions in educational institutions. Besides, the increasing focus on enhancing the learning experience by schools and colleges will positively influence AI services in education sector.
In terms of technology, the deep learning segment held over 5% market share in 2022 and will further grow by 2032. Deep learning instructions offer advanced and necessary skills to help students deal with and face the world more appropriately, in addition to making them curious, independent learners and thoughtful, productive, active citizens in a democratic society. They are being increasingly used by students and academic institutions.
Considering the end-use, the K-12 education segment accounted for over 30% market share in 2022. The segmental growth is likely to be prominent as K–12 education helps teachers automate the grading system. AI also helps automate workload, design better interventions, and reduce burnout, which will positively increase its adoption in the future.
In terms of application, the intelligent tutoring system (ITS) segment is slated to expand exponentially by 2032 end. Intelligent tutoring systems have been designed to help students learn geography, circuits, computer programming, chemistry, medical diagnoses, physics, mathematics, genetics, and countless other subjects, which will increase its penetration in the foreseeable future.
Based on the deployment model, the on-premises deployment model will register notable gains between 2023 and 2032, as it helps engage learners effectively and increase business revenue with new conversational channels.
Regionally, the North America artificial intelligence (AI) market in the education industry was valued at more than USD 2 billion in 2022. This regional market expansion will be due to the growing penetration of AI services in the education market across the American countries. In addition, a vast amount of government funds and the presence of some leading giants such as Microsoft, Google, and IBM will positively influence overall regional growth in the next decade.
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