Anti-counterfeit Packaging Market - By Technology (Forensic Markers, Holograms, Mass Encoding, RFID, Tamper Evidence), By Vertical (Apparel & Footwear, Automotive, Electrical & Electronics, F&B, Luxury Goods, Personal Care, Pharma) & Forecast, 2023 - 2032

Anti-counterfeit Packaging Market - By Technology (Forensic Markers, Holograms, Mass Encoding, RFID, Tamper Evidence), By Vertical (Apparel & Footwear, Automotive, Electrical & Electronics, F&B, Luxury Goods, Personal Care, Pharma) & Forecast, 2023 - 2032

Anti-counterfeit packaging industry size is projected to expand at over 12% CAGR from 2023 to 2032. The escalating global trade of counterfeit goods across industries, from pharmaceuticals to consumer goods, is fueling the demand for effective anti-counterfeit measures. The influx of stringent regulations and the increased awareness about economic and health risks associated with counterfeit products is driving the need for advanced packaging solutions. For instance, in July 2023, combined digital and physical security provider Holostik introduced Optashield, a new anti-counterfeiting technology to prevent counterfeiting and offer a simple method for end-customers to authenticate products.

Furthermore, the pharmaceutical and food & beverage sectors are witnessing a surge in demand for anti-counterfeit packaging to ensure product safety and brand integrity. The rising technological advancements, such as RFID and QR codes are making way for enhanced traceability and authentication. The increasing emphasis on safeguarding brand reputation and consumer trust will also complement the industry growth.

The anti-counterfeit packaging market is segregated into technology, vertical and region.

Based on technology, the industry share from the RFID segment is projected to increase at over 13% CAGR from 2023 to 2032, owing to the widespread adoption for enhanced traceability and authentication. RFID tags facilitate real-time tracking of products throughout the supply chain for offering robust solution against counterfeiting. The efficiency in inventory management coupled with the ability to store and transmit product information securely will boost the segment growth.

Anti-counterfeit packaging market share from the pharmaceuticals vertical segment is estimated to rise at over 12% CAGR from 2023 to 2032, led by the rollout of stringent regulations and the surging need to ensure drug safety. Increased instances of counterfeit drugs, coupled with the strong focus on patient well-being will also propel the demand for advanced anti-counterfeit packaging solutions, including track-and-trace technologies and tamper-evident features.

Regionally, the Europe anti-counterfeiting packaging industry may expand at over 13% CAGR from 2023 to 2032. The growth can be attributed to the stringent regulations, increasing awareness about counterfeit risks, and the rising focus on product safety. Multiple industries across the region, such as pharmaceuticals, cosmetics, and food & beverages are adopting advanced packaging solutions to protect brands and consumers, fueling the regional market growth.