Adult Incontinence Products Market Size - By Product Type (Diaper, Pull-up underwear, Liners & guards, Under pads, Others), By Absorbency Level, By Age Group, By Size, By Category, By Price Range, By Consumer Group, By Distribution Channel, Global Forecas

Adult Incontinence Products Market Size - By Product Type (Diaper, Pull-up underwear, Liners & guards, Under pads, Others), By Absorbency Level, By Age Group, By Size, By Category, By Price Range, By Consumer Group, By Distribution Channel, Global Forecast, 2023 - 2032

Adult Incontinence Products Market size is poised to record significant over 7.8% CAGR from 2023-2032, on account of the ongoing innovations in materials and designs.

With the rising technology advances, the demand for thinner and more discreet yet highly absorbent incontinence products has significantly soared. There has also been an influx of newer materials and designs that integrate odor-neutralizing features for managing and minimizing unpleasant odors associated with incontinence to enhance user confidence and comfort. To that end, the rising focus of manufacturers on developing comfortable, and absorbent products to offer better leak protection and odor control while maintaining skin health will anchor the market growth. For instance, in July 2021, Essity unveiled Tena Stylish Incontinence Underwear, its new form-fitting incontinence underwear designed with a super absorbent core for locking in liquid with maximum absorbency.

The adult incontinence products industry is segmented into product type, absorbency level, age group, size, category, price range, consumer group, distribution channel, and region.

In terms of product type, the market share from the liners & guards segment may record over 7.2% CAGR from 2023 to 2032, owing to benefits, such as convenience and ease of use as well as disposability. Liners and guards offer a practical solution as they keep the skin dry while minimizing the risk of skin-related issues. The increasing willingness to spend on healthcare and personal well-being is further driving the preference for high-quality incontinence products to offer superior comfort and performance.

Based on consumer group, the adult incontinence products industry value from the female segment is expected to observe 8% growth rate from 2023-2032. Incontinence products are used mainly by older women experiencing urinary incontinence on account of age-related factors and medical conditions. Provision to comfort, confidence, and discreet protection whilst allowing women to maintain active lifestyles and increase participation in various social and physical activities will also favor the segment growth.

Regionally, the Asia Pacific adult incontinence products market size is projected to witness 8.4% CAGR through 2032. The growth can be attributed to the rising government initiatives and healthcare reforms for supporting the older individuals with disabilities and health issues. The growing urbanization and lifestyle changes have led to significant cases of obesity and diabetes in the region, further leading to incontinence. The surging preference for eco-friendly and sustainable incontinence products will also drive the industry expansion.