Adaptogens Market Size By Source (Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola Rosea, Schisandra, Adaptogenic mushrooms), By End-Use (Powder, Capsule, Tea & Beverages), By Application (Food & Beverages, Dietary Supplements, Pharmaceuticals, Cosm

Adaptogens Market Size By Source (Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola Rosea, Schisandra, Adaptogenic mushrooms), By End-Use (Powder, Capsule, Tea & Beverages), By Application (Food & Beverages, Dietary Supplements, Pharmaceuticals, Cosmetics, Animal Feed), By Distribution Channel (Offline {Supermarkets/Hypermarkets, Drugstore, Grocery & convenience store}, Online), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2023 - 2032

Global Adaptogens Market share is anticipated to surge considerably through 2032, propelled by the increasing use of natural ingredients in skincare and cosmetics in Europe.

In addition, the market has also benefited from the COVID-19 pandemic, which has enhanced the consumer interest toward healthy eating habits and natural ingredients. Several pharmaceutical companies are also engaging in R&D to create treatments and therapies containing adaptogens for different health formulations due to their extraordinary health benefits.

Overall, the global adaptogens market is bifurcated in terms of source, end-use, distribution channel, application, and region.

On the basis of source, the Schisandra segment is likely to expand significantly through the forecast timeline due to its increasing use in skincare products. The product holds an acidic quality that assists the skin in maintaining its glow by holding moisture and reducing fine lines. Besides, Schisandra also adds shine and thickness to hair. It effectively treats insomnia, making it a crucial ingredient in sleep-support supplements. The demand for such supplements is rising, further augmenting the market growth.

In terms of end-use, the powder segment is slated to witness robust growth through 2023-2032. In today's era, consumers are increasingly shifting and adopting a healthy diet. The consumption of adaptogens is also rising due to their benefits like improving attention, combating the effects of stress, boosting the immune system, and improving energy levels. Since adaptogens are bitter in taste, users prefer consuming them in powder form, where they can be added to sweet drinks or sprinkled on food items to nullify the bitterness.

By application, the cosmetics segment is expected to grow significantly by the end of 2032. Adaptogens normalize the adrenal system, thereby benefiting the skin. Besides, they are used to treat skin conditions, as skin rashes are often traced back to a hypo-adrenaline or hyper-adrenaline condition. In addition, adaptogens are believed to slow down aging. Owing to these properties, adaptogens are increasingly used in cosmetics, which will result in segmental expansion in the next ten years.

Considering the distribution channel, the online segment is slated to grow at more than 7% CAGR through 2032. Several adaptogens are available online, and the rising ease offered by online shopping is anticipated to augment the segment's development in the coming years.

In terms of regional aspects, the Europe global adaptogens industry is slated to be valued at over USD 4 billion by 2032. Rising consumer awareness of the value of acceptable appearances and personal grooming would support product consumption, further augmenting the regional market outlook through 2032.