Activewear Market Size - By Product, By Price Range, By Consumer Group, By Usage, By Distribution Channel (Online channel {E-commerce, Company websites}, Offline channel {Specialty stores, Mega retail stores, Others}), Global Forecast 2023 - 2032

Activewear Market Size - By Product, By Price Range, By Consumer Group, By Usage, By Distribution Channel (Online channel {E-commerce, Company websites}, Offline channel {Specialty stores, Mega retail stores, Others}), Global Forecast 2023 - 2032

Activewear Market size anticipated to register a CAGR of over 6.8% between 2023 and 2032, owing to a growing emphasis on health and wellness, and the evolving fashion preferences that prioritize comfort and functionality. For instance, in March 2022, Van Heusen, a brand under Aditya Birla Fashion and Retail Ltd (ABFRL), launched a new sub-brand in activewear, named Flex. The brand’s apparel range is designed to look sharp, engineered to provide true freedom of movement, and incorporated with superb style and comfort.

Consumers are not only seeking performance-driven apparel but also outfits that promote a sense of well-being. The incorporation of innovative materials, such as compression fabrics and seamless structures, addresses these dual needs, making activewear an integral part of the holistic wellness movement.

The overall activewear industry is divided based on product, price range, consumer group, usage, distribution channel, and region.

Footwear segment is slated to witness significant growth during 2023-2032, attributed to its vital role in enhancing performance, comfort, and style for various physical activities. As consumers increasingly prioritize an active lifestyle, there is a rising demand for specialized footwear designed for different sports, fitness routines, and outdoor activities. It integrates advanced technologies, such as responsive cushioning and lightweight materials, providing optimal support and agility.

Gym & Fitness training segment is predicted to witness decent growth through 2032, backed by the rising focus on health and fitness. With growing participation in gym workouts and fitness training programs, there is a increasing demand for activewear tailored to these specific activities. The specialized apparel designed for gym & fitness training to enhance performance, provide flexibility, and ensure comfort during rigorous exercise routines will push the segment growth.

Europe activewear industry is poised to generate notable revenues over the forecast period, favored by the prominence of outdoor activities. Consumers are prioritizing eco-friendly activewear options, driving the demand for sustainable materials and ethical production practices. Additionally, the fusion of activewear with casual wear is becoming popularity, influencing purchasing decisions and stimulating the regional market growth.