Acoustic Vehicle Alerting System (AVAS) Market Size - By Vehicle (Passenger Cars, Commercial Vehicles, Two Wheelers), By Propulsion (BEVs, PHEVs, FCEVs), By Mounting Position (Integrated, Separated), By Sales Channel, By Technology & Forecast, 2024 - 2032
Global Acoustic Vehicle Alerting System (AVAS) Market size will witness over 12% CAGR between 2024 and 2032 due to the increasing number of product launches by leading companies in the automotive industry. As electric vehicles (EVs) become more prevalent, AVAS has emerged as a crucial safety feature, alerting pedestrians and cyclists to the presence of quiet-running electric vehicles. For instance, in July 2023, Maruti Suzuki introduced an additional safety feature called the 'acoustic vehicle alerting system' in the Grand Vitara model. Notably, this feature will only be available in the strong-hybrid variants, namely Zeta+ and Alpha+. In essence, the vehicle alerting system is designed to caution pedestrians approaching the vehicle while it operates in EV-only mode, thereby averting potential accidents.
Leading automotive manufacturers are recognizing the importance of integrating AVAS into their EV models to comply with regulatory requirements and enhance road safety. These product launches meet regulatory mandates while addressing consumer concerns regarding pedestrian safety. Consequently, the AVAS market experiences a surge in demand driven by the proactive efforts of leading companies to prioritize safety in electric vehicle technology.
The overall Acoustic Vehicle Alerting System (AVAS) Industry is classified based on the vehicle, propulsion, mounting position, sales channel, and region.
The commercial vehicles segment will register a notable CAGR from 2024 to 2032. As electric commercial vehicles become increasingly prevalent, AVAS emerges as a crucial safety feature to alert pedestrians and cyclists to their presence, particularly in urban environments. Commercial vehicle manufacturers are prioritizing the integration of AVAS to comply with safety regulations and enhance road safety. This growing demand for AVAS in commercial vehicles underscores the industry's commitment to adopting innovative technologies that promote pedestrian safety and mitigate the risks associated with silent-running electric vehicles.
Acoustic Vehicle Alerting System (AVAS) Market share from the plug-in hybrid electric vehicles segment will register significant development from 2024 to 2032. As PHEVs gain popularity for their environmental benefits and fuel efficiency, AVAS emerges as a crucial safety feature to alert pedestrians and cyclists of their presence, particularly when operating in electric mode. Manufacturers of plug-in hybrid electric vehicles are prioritizing the integration of AVAS to enhance road safety and comply with regulations. This surge in demand underscores the industry's commitment to incorporating innovative technologies that promote pedestrian safety and address the unique challenges posed by silent-running electric and hybrid vehicles.
North America Acoustic Vehicle Alerting System (AVAS) Market will showcase a commendable CAGR from 2024 to 2032. With the increasing adoption of electric and hybrid vehicles across the region, AVAS has become essential for alerting pedestrians to the presence of these silent-running vehicles. Stringent regulations and consumer demand for safer roadways are driving the integration of AVAS into new vehicle models. This surge in demand underscores North America's commitment to adopting innovative technologies to enhance pedestrian safety and mitigate the risks associated with electric and hybrid vehicles.
- Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
- Chapter 2 Executive Summary
- 2.1 Industry 360 degree synopsis, 2018-2032
- Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Supplier landscape
- 3.2.1 Component suppliers
- 3.2.2 Manufacturers
- 3.2.3 Technology providers
- 3.2.4 Distribution channel
- 3.2.5 End users
- 3.3 Profit margin analysis
- 3.4 Technology & innovation landscape
- 3.5 Patent analysis
- 3.6 Key news & initiatives
- 3.7 Regulatory landscape
- 3.8 Impact forces
- 3.8.1 Growth drivers
- 3.8.1.1 Increasing regulatory requirements mandating the installation of AVAS in electric and hybrid vehicles
- 3.8.1.2 Ongoing advancements in AVAS technology, such as improved sound generation algorithms, and integration with vehicle systems
- 3.8.1.3 Rising adoption of electric vehicles
- 3.8.1.4 Growing consumer awareness of safety features in vehicles
- 3.8.2 Industry pitfalls & challenges
- 3.8.2.1 Lack of standardized regulations governing the design and implementation of AVAS technology
- 3.8.2.2 Additional expenses associated with integrating AVAS technology into vehicles
- 3.9 Growth potential analysis
- 3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
- 3.11 PESTEL analysis
- Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
- Chapter 5 Market Estimates & Forecast, By Vehicle, 2018-2032 ($Mn, Units)
- 5.1 Key trends
- 5.2 Passenger cars
- 5.3 Commercial vehicles
- 5.4 Two wheelers
- Chapter 6 Market Estimates & Forecast, By Propulsion, 2018-2032 ($Mn, Units)
- 6.1 Key trends
- 6.2 Battery electric vehicle (BEVs)
- 6.3 Plug-in hybrid electric vehicles (PHEVs)
- 6.4 Fuel cell electric vehicles (FCEVs)
- Chapter 7 Market Estimates & Forecast, By Technology, 2018-2032 ($Mn, Units)
- 7.1 Key trends
- 7.2 Speaker-based systems
- 7.3 Exterior sound generation devices
- 7.4 In-cabin sound generation systems
- Chapter 8 Market Estimates & Forecast, By Mounting Position, 2018-2032 ($Mn, Units)
- 8.1 Key trends
- 8.2 Integrated
- 8.3 Separated
- Chapter 9 Market Estimates & Forecast, By Sales Channel, 2018-2032 ($Mn, Units)
- 9.1 Key trends
- 9.2 OEMs
- 9.3 Aftermarket
- Chapter 10 Market Estimates & Forecast, By Region, 2018-2032 ($Mn, Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Nordics
- 10.3.7 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 Australia
- 10.4.5 South Korea
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of MEA
- Chapter 11 Company Profiles
- 11.1 Aisin Seiki Co., Ltd.
- 11.2 Analog Devices, Inc.
- 11.3 Aptiv PLC
- 11.4 Bosch Limited
- 11.5 Brigade Electronics
- 11.6 Continental AG
- 11.7 Delphi Technologies
- 11.8 Denso Corporation
- 11.9 Harman International Industries
- 11.10 Hitachi, Ltd.
- 11.11 Hyundai Mobis Co., Ltd.
- 11.12 Lear Corporation
- 11.13 Microchip Technology
- 11.14 Mitsubishi Electric Corporation
- 11.15 NXP Semiconductors
- 11.16 Panasonic Corporation
- 11.17 Renesas Electronics Corporation
- 11.18 Texas Instruments Incorporated
- 11.19 Valeo S.A.
- 11.20 WABCO Holdings Inc.
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