AVOD Market Size - By Content (Movies, TV Shows, Original Series, News, Sports, User-generated Content), By Platform (Standalone Platforms, Broader Streaming Platforms, Social Media Platforms), By Device, By Format, By Genre & Forecast, 2024 - 2032

AVOD Market Size - By Content (Movies, TV Shows, Original Series, News, Sports, User-generated Content), By Platform (Standalone Platforms, Broader Streaming Platforms, Social Media Platforms), By Device, By Format, By Genre & Forecast, 2024 - 2032

Global AVOD Market will exhibit over 8% CAGR between 2024 and 2032, thrusted by the spurring demand for free content. Users increasingly favor ad-supported platforms that do not require a subscription fee. This preference is influenced by the desire to avoid recurring payments while still accessing a broad range of content. For instance, In June 2024, Pluto TV expanded its content and added new channels to meet the rising demand for free content. This strategic move aims to attract a broader audience seeking diverse entertainment options without the cost of subscriptions.

As more consumers seek budget-friendly options, AVOD (ad-supported video on demand) services that offer high-quality content for free gain popularity, contributing significantly to the market growth.

The overall AVOD industry is categorized based on content, platform, device, format, genre, and region.

The broader streaming platform segment will register a significant CAGR during the forecast period. Economic conditions are prompting consumers to seek free content options amidst rising subscription costs. Additionally, the increasing availability of high-speed internet and advanced streaming devices makes accessing free, ad-supported content more convenient. This influx of viewers increases the potential for ad revenue, as advertisers are drawn to the extensive user base and targeted advertising capabilities offered by these platforms. Furthermore, the integration of advanced analytics and personalized ad experiences on these platforms enhances viewer engagement and ad effectiveness, driving higher returns for advertisers.

The mobile devices segment will garner a remarkable AVOD market share by 2032, because of increased smartphone use. Mobile users seek convenient, free content while on the go. The rise in affordable data plans & improved streaming technology enhances the viewing experience. Additionally, mobile devices offer flexibility, allowing users to access content anytime, anywhere. The availability of high-quality, ad-supported content on mobile platforms caters to user preferences for cost-free entertainment. The preference for mobile-first media consumption, driven by accessibility and convenience, will drive segment growth.

Europe AVOD market will witness a robust CAGR through 2032, stimulated by economic pressures that have led consumers to seek cost-effective entertainment options amidst rising subscription fees. The proliferation of high-speed internet and mobile devices has made streaming more accessible. Additionally, Europe's diverse cultural landscape drives the need for varied content offerings, which AVOD platforms can provide without a subscription. Regulatory changes and local partnerships have facilitated the expansion of AVOD services, making free, ad-supported content increasingly attractive to European audiences.