Sports Nutrition and Weight Management Report 2024

Sports Nutrition and Weight Management Report 2024


Why has the Sports Nutrition market grown beyond athletes? Does the surge in hydration/energy drink sales have long-lasting staying power?

Answer these questions and get a leg up on the competition with the 2024 Sports Nutrition and Weight Management Report. With 108 detailed charts illustrating market sizing data and consumer survey results, this report is your key to understanding the story behind sports nutrition and weight management product sales.

Key Highlights:

Making a Splash in the Aisles: Energy and hydration drinks are thriving in the Mass Market retail channel, bringing in a collective $43.2 billion in sales to the SNWM category in 2023.
Moving Past Sports Performance: When surveying protein powder/drink users on what their main goals were, improved sports performance was only the 4th most common answer.
Entering the Age of Ozempic: The impact of Ozempic can be seen throughout the weight management market. The effectiveness of this drug has restored consumer confidence in shedding pounds without extreme dieting.
Don't miss out on the opportunity to gain a competitive edge in these dynamic markets. Our market analysis unravels the trends, challenges, and opportunities shaping the industry's trajectory. Go for gold and purchase the 2024 Sports Nutrition and Weight Management Report today.


Executive overview
Top thoughts
By any other name
Top reasons for consistent use of sports nutrition or active lifestyle products
Top health support claims consumers seek for sports performance products
$69.86 billion U.S. sports nutrition and weight management industry by category, 2023
U.S. sports nutrition and weight management sales and growth, 2019-2027e
U.S. sports nutrition and weight management sales by category, 2019-2027e
U.S. sports nutrition and weight management growth by category, 2019-2027e
U.S. sports nutrition and weight management market share by category, 2019-2027e
U.S. sports nutrition and weight management added dollars by category, 2019-2027e
Where most consumers are participating in physical activity
Why consumers take meal replacement or weight management supplements
Weight-loss targets among weight loss supplement consumers
Product categories consumers frequently use to support their sports or active lifestyle performance
How the pandemic changed consumer activity levels
Preferred format for hydration products
Read more
Functional beverages and bars
Top thoughts
Sports nutrition without the sports
Sugar substitutes sports nutrition consumers are avoiding
Sports nutrition functional beverages vs. Total sports nutrition and weight management sales and growth, 2019-2027e
Sports nutrition functional beverages sales and growth, 2019-2027e
$1.39 billion sports nutrition functional beverage market share by channel, 2023
Sports nutrition functional beverage sales by channel, 2019-2027e
Sports nutrition functional beverage growth by channel, 2019-2027e
Nutrition bars and gels vs. Total sports nutrition and weight management sales and growth, 2019-2027e
Nutrition bars and gels sales and growth, 2019-2027e
$5.9 billion nutrition bars and gels sales by channel, 2023
Nutrition bars and gels sales by channel, 2019-2027e
Nutrition bars and gels growth by channel, 2019-2027e
Market manifestations: Functional bars
Jambar
The Feel Bar Calm
Snickers Hi Protein Low Sugar
Market manifestations: Functional beverages
Else Plant-powered Complete Nutrition Shake Ready to Drink
Suja Organic Protein Shakes
Fairlife Nutrition Plan Shakes
Read more
Hydration and energy
Top thoughts
Thirsty for energy
$46.39 billion sports hydration and energy beverage market share by channel, 2023
Sports hydration and energy beverages sales and growth, 2019-2027e
Sports hydration and energy beverages sales by channel, 2019-2027e
Sports hydration and energy beverages growth by channel, 2019-2027e
Sports hydration and energy beverages market share by channel, 2019-2027e
Sports hydration and energy beverages vs. Total sports nutrition and weight management industry sales and growth,
2019-2027e
$17.65 billion sports hydration beverage market share by channel, 2023
Sports hydration beverages sales and growth, 2022-2027e
Sports hydration beverage sales by channel, 2022-2027e
Sports hydration beverage growth by channel, 2022-2027e
Sports hydration beverage market share by channel, 2022-2027e
Sports hydration beverages vs. Total sports nutrition and weight management industry sales and growth, 2022-2027e
$28.74 billion sports energy beverage market share by channel, 2023
Sports energy beverages sales and growth, 2022-2027e
Sports energy beverage sales by channel, 2022-2027e
Sports energy beverage growth by channel, 2022-2027e
Sports energy beverage market share by channel, 2022-2027e
Sports energy beverages vs. Total sports nutrition and weight management industry sales and growth, 2022-2027e
Market manifestations: Hydration
Ka-Ex
Coco5
Blueshift Electrolytes
Market manifestations: Energy
Zola Organic Hydrating Energy Drinks
Yerbae Plant-Based Energy Beverage
Bang Energy
Read more
Sports pills and powders
Top thoughts
Powder daze
Sports nutrition pill, powder and gummy sales and growth, 2019-2027e
Sports nutrition pills and gummies vs. Total sports nutrition and weight management sales and growth, 2019-2027e
Sports nutrition pill and gummy sales and growth, 2019-2027e
$422.1 million U.S. sports nutrition pill and gummy market share by channel, 2023
Sports nutrition pill and gummy sales by channel, 2019-2027e
Sports nutrition pill and gummy growth by channel, 2019-2027e
Sports nutrition pill and gummy added dollars by channel, 2019-2027e
Sports nutrition protein powders vs. Total sports nutrition and weight management sales and growth, 2019-2027e
Sports nutrition protein powder sales and growth, 2019-2027e
Sports nutrition protein powder sales by protein type, 2022-2027e
Sports nutrition protein powder growth by protein type, 2022-2027e
All other sports nutrition powder sales and growth, 2022-2026e
All other sports nutrition powder sales, growth and market share 2022-2027e
$7.92 billion U.S. sports nutrition powder market share by channel, 2023
$8.34 billion U.S. sports nutrition supplement sales by type, 2023
Sports nutrition powder sales by channel, 2019-2027e
Sports nutrition powders growth by channel, 2019-2027e
Sports nutrition powder added dollars by channel, 2019-2027e
Market manifestations: Sports supplements
BodyTech Elite Hexatein-SR
Bucked Up Pixie Pump
Ghost BCAA Gummies
Read more
Weight management
Top thoughts
Weighting for answers
Product categories respondents currently take
Weight management pill supplements vs. Total sports nutrition and weight management sales and growth, 2019-2027e
Weight management pill supplements sales and growth, 2019-2027e
$1.63 billion weight management pill supplement market share by channel, 2023
Weight management pill supplements sales by channel, 2019-2027e
Weight management pill supplements growth by channel, 2019-2027e
Weight management pill supplements added dollars by channel, 2019-2027e
Weight management meal supplements vs. Total sports nutrition and weight management sales and growth, 2019-2027e
Weight management meal supplement sales and growth, 2019-2027e
$6.17 billion weight management meal supplement market share by channel, 2023
Weight management meal supplement growth by channel, 2019-2027e
Weight management meal supplement sales by channel, 2019-2027e
Weight management meal supplement added dollars by channel, 2019-2027e
Market manifestations: Weight management
Culturelle Metabolism + Weight Management Capsules
Supergut The Gut Balancing Chocolate Shake
Steel Slim
Market manifestations: Meal supplements
Protality Nutrition Shake
Ample Complete Meal Shake
CTRL Meal Replacement Shake Cookies N’ Cream
Sales channels
Top thoughts
A two-channel tale
Where consumers typically purchase sports nutrition products
Sports nutrition functional beverage market share by channel, 2019-2027e
$69.86 billion U.S. sports nutrition and weight management market share by channel, 2023
U.S. sports nutrition and weight management sales by channel, 2019-2027e
U.S. sports nutrition and weight management growth by channel, 2019-2027e
$6.95 billion U.S. Natural and Specialty Retail sports nutrition and weight management market share by category, 2023
U.S. Natural and Specialty Retail sports nutrition and weight management sales and growth, 2019-2027e
U.S. Natural and Specialty Retail sports nutrition and weight management sales by category, 2019-2027e
U.S. Natural and Specialty Retail sports nutrition and weight management growth by category, 2019-2027e
U.S. Natural and Specialty Retail sports nutrition and weight management market share by category, 2019-2027e
$52.1 billion U.S. Mass Market Retail sports nutrition and weight management sales by category, 2023
U.S. Mass Market Retail sports nutrition and weight management sales and growth, 2019-2027e
U.S. Mass Market Retail sports nutrition and weight management sales by category, 2019-2027e
U.S. Mass Market Retail sports nutrition and weight management growth by category, 2019-2027e
U.S. Mass Market Retail sports nutrition and weight management market share by category, 2019-2027e
$3.50 billion U.S. MLM.Network Marketing sports nutrition and weight management market share by category, 2023
U.S. MLM/Network Marketing sports nutrition and weight management sales and growth, 2019-2027e
U.S. MLM/Network Marketing sports nutrition and weight management sales by category, 2019-2027e
U.S. MLM/Network Marketing sports nutrition and weight management growth by category, 2019-2027e
U.S. MLM/Network Marketing sports nutrition and weight management market share by category, 2019-2027e
$5.67 billion U.S. E-commerce sports nutrition and weight management market share by category, 2023
U.S. E-commerce sports nutrition and weight management sales and growth, 2019-2027e
U.S. E-commerce sports nutrition and weight management sales by category, 2019-2027e
U.S. E-commerce sports nutrition and weight management growth by category, 2019-2027e
U.S. E-commerce sports nutrition and weight management market share by category, 2019-2027e
$1.40 billion U.S. Practitioner and Fitness Club sports nutrition and weight management market share by category, 2023
U.S. Practitioner and Fitness Club sports nutrition and weight management sales and growth, 2019-2027e
U.S. Practitioner and Fitness Club sports nutrition and weight management sales by category, 2019-2027e
U.S. Practitioner and Fitness Club sports nutrition and weight management growth by category, 2019-2027e
U.S. Practitioner and Fitness Club sports nutrition and weight management market share by category, 2019-2027e
$218.1 million U.S. Mail Order/DRTV/Radio sports nutrition and weight management market share by category, 2023
U.S. Mail Order/DRTV/Radio sports nutrition and weight management sales and growth, 2019-2027e
U.S. Mail Order/DRTV/Radio sports nutrition and weight management sales by category, 2019-2027e
U.S. Mail Order/DRTV/Radio sports nutrition and weight management growth by category, 2019-2027e
U.S. Mail Order/DRTV/Radio sports nutrition and weight management market share by category, 2019-2027e
Read more
Company profiles
1440 Foods
Abbott Nutrition
Beachbody (Shakeology)
BellRing Brands (including Premier Nutrition, PowerBar and Premier Protein)
Gainful
Glanbia (including Amazing Grass, Optimum Nutrition, SlimFast, Think!)
GNC
Herbalife Nutrition Ltd
Mondelez International, Inc. (Clif Bar & Company, Perfect Bar)
Nestlé Health Science (including Boost, Garden of Life, Klean Athlete, Nuun, Orgain, Vital Proteins)
Nutrabolt
Red Bull
Simply Good Foods (including Atkins, Quest Nutrition)
Unilever (including Liquid I.V.)
Related Content
Executive overview
Girls just want to have supplements
Biased science
10 ingredients to watch
Functional beverages and bars
Drink up
Hydration and energy
Carbs rebranded
In a pickle
Sports pills and powders
Gamer 2.0
Weight management
Ozempic update
The return of the miracle drug
If you’re not at the table, you’re on the menu
Sales channels
A tool, not a strategy
Acknowledgments and definitions
Acknowledgments
Research methodology
Copyright
Definitions

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