Sports Nutrition and Weight Management Report 2023
When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the year and continue to have strong predictions forecasted. At no shock to us, the categories examined in this report continued to perform across the industry even with the threat of recession.
In the Sports Nutrition and Weight Management Report 2023 explore survey results that study current and targeted future users. We study the habits within the sports and nutrition industry by generation, giving you the insight needed to be ahead with the trends leading the different categories.
When taking a closer look, you will see that:
We dig deeper into key categories.
Following a huge comeback year, the market is normalizing.
Sports nutrition continues to be a standout category.
The 2023 Sports Nutrition and Weight Management Report offers more data than years prior. With an expansion on the examined categories, this is a report you will want to add to your 2023 collection.
- Executive overview
- Top thoughts
- Categorical whiplash
- Improving general health was the top reason for why regular sports nutrition users take sports nutrition products
- Price was the most important for generally active consumers who plan to buy a sports nutrition product in the next year
- Energy and joint support are top reasons occasional sports nutrition users would purchase a new product for support
- $62.9 billion U.S. sports nutrition and weight management industry by category, 2022
- U.S. Sports nutrition and weight management sales and growth, 2018-2026e
- U.S. Sports nutrition and weight management sales by category, 2018-2026e
- U.S. Sports nutrition and weight management growth by category, 2018-2026e
- U.S. Sports nutrition and weight management market share by category, 2018-2026e
- Read more
- Sports food and beverage: Functional beverages and bars
- Top thoughts
- Recovering lost ground
- 71% of regular sports nutrition users agree they always look for low sugar when selecting hydration or electrolyte products
- Animal-based protein ingredients individually ranked higher than plant-based ingredients
- Functional sports beverages vs. Total sports nutrition and weight management sales and growth, 2018-2026e
- Functional sports beverage sales and growth, 2018-2026e
- $1.3 billion functional sports beverage sales by channel, 2022
- Sports nutrition functional beverage sales by channel, 2018-2026e
- Sports nutrition functional beverage growth by channel, 2018-2026e
- Nutrition bars and gels vs. Total sports nutrition and weight management sales and growth, 2018-2026e
- Nutrition bars and gels sales and growth, 2018-2026e
- $5.7 billion nutrition bar and gel sales by channel, 2022
- Nutrition bar and gel sales by channel, 2018-2026e
- Nutrition bars and gels growth by channel, 2018-2026e
- Market manifestations: Functional beverages
- Huel Ready-to-Drink
- Kate Farms Nutrition Shake
- Soylent Complete Energy
- Market manifestations: Bars and gels
- All Real Protein Bar
- Good To Go Soft Baked Bars
- SlimFast Intermittent Fasting Bar
- Sports food and beverage: Hydration and energy
- Top thoughts
- Sips and splurges
- Energy and immune are top reasons for regular sports nutrition users seeking out hydration products
- Recovery from a workout was the primary consumption reason for occasional users of a hydration or electrolyte product
- Half of regular sports nutrition users prefer ready-to-drink bottles and liquids for their hydration products
- Multivitamins are the top daily product that regular sports nutrition users take for support in their active lifestyle or
- sports performance
- $40.7 billion sports hydration and energy beverages by channel, 2022
- Sports hydration and energy beverages sales and growth, 2018-2026e
- Sports hydration and energy beverages sales by channel, 2018-2026e
- Sports hydration and energy beverages growth by channel, 2018-2026e
- Sports hydration and energy beverages market share by channel, 2018-2026e
- Sports hydration and energy beverages vs. Total sports nutrition and weight management industry sales and growth,
- 2018-2026e
- $15.2 billion sports hydration beverages by channel, 2022
- Sports hydration beverages sales and growth, 2022-2026e
- Sports hydration beverage sales by channel, 2022-2026e
- Sports hydration beverage growth by channel, 2022-2026e
- Sports hydration beverage market share by channel, 2022-2026e
- Sports hydration beverages vs. Total sports nutrition and weight management industry sales and growth, 2022-2026e
- Sports energy beverages sales and growth, 2018-2026e
- $25.5 billion sports energy beverages by channel, 2022
- Sports energy beverage sales by channel, 2022-2026e
- Sports energy beverage growth by channel, 2022-2026e
- Sports hydration beverage market share by channel, 2022-2026e
- Sports hydration beverages vs. Total sports nutrition and weight management industry sales and growth, 2022-2026e
- Market manifestations: Hydration
- Roar Organic
- Prime Hydration
- Needed Hydration Support
- Market manifestations: Energy
- Alani Energy
- Oca
- Goli Energy Bites
- Read more
- Sports supplements
- Top thoughts
- Fresh powder
- More than one-third of protein users take protein 3 - 6 times per week
- Highest protein content, no added sugar, and organic are top product attributes to regular sports nutrition users
- Sports nutrition pills and gummies vs. Total sports nutrition and weight management sales and growth, 2018-2026e
- Sports nutrition pills and gummies sales and growth, 2018-2026e
- $394 million U.S. sports nutrition pills and gummies sales by channel, 2022
- Sports nutrition pills and gummies sales by channel, 2018-2026e
- Sports nutrition pills and gummies growth by channel, 2018-2026e
- Sports nutrition protein powders vs. Total sports nutrition and weight management sales and growth, 2018-2026e
- Sports nutrition protein powders sales and growth, 2018-2026e
- Sports nutrition protein powders sales by protein type, 2022-2026e
- Sports nutrition protein powders growth by protein type, 2022-2026e
- All other sports nutrition powders sales and growth, 2022-2026e
- All other sports nutrition powders sales, growth, and market share 2022-2026e
- $7.3 billion U.S. sports nutrition powders by channel, 2022
- Sports nutrition powders sales by channel, 2018-2026e
- Sports nutrition powders growth by channel, 2018-2026e
- Market manifestations: Sports supplements
- Natreve Mooless Whey
- Olly Recover Gummy Rings
- Equate Plant-based Protein Supplement
- Weight management supplements
- Top thoughts
- Managing expectations for weight management
- Mass market leads for regular purchasers of sports nutrition products
- Weight management pill supplements vs. Total sports nutrition and weight management sales and growth, 2018-2026e
- Weight management pill supplements sales and growth, 2018-2026e
- $1.6 billion weight management pill supplements by channel, 2022
- Weight management pill supplements sales by channel, 2018-2026e
- Weight management pill supplements growth by channel, 2018-2026e
- Weight management meal supplement vs. Total sports nutrition and weight management sales and growth, 2018-2026e
- Weight management meal supplement sales and growth, 2018-2026e
- $5.9 billion weight management meal supplements by channel, 2022
- Weight management pill supplements sales by channel, 2018-2026e
- Weight management pill supplements growth by channel, 2018-2026e
- Market manifestations: Weight management supplements
- Release
- Mdrive Lean
- Sakara Metabolism Super Powder
- Read more
- Sales channels
- Top thoughts
- The aisles have it
- Comparing top information sources for staying up to date on new products between generally active consumers
- $62.9 billion U.S. sports nutrition and weight management sales by channel, 2022
- U.S. Sports nutrition and weight management sales by channel, 2018-2026e
- U.S. Sports nutrition and weight management growth by channel, 2018-2026e
- $6.7 billion U.S. natural and specialty retail sports nutrition and weight management sales by category, 2022
- U.S. Natural and specialty retail sports nutrition and weight management sales and growth, 2018-2026e
- U.S. Natural and specialty retail sports nutrition and weight management sales by category, 2018-2026e
- U.S. Natural and specialty retail sports nutrition and weight management growth by category, 2018-2026e
- U.S. Natural and specialty retail sports nutrition and weight management market share by category, 2018-2026e
- $46.3 billion U.S. mass market retail sports nutrition and weight management sales by category, 2022
- U.S. Mass market retail sports nutrition and weight management sales and growth, 2018-2026e
- U.S. Mass market retail sports nutrition and weight management sales by category, 2018-2026e
- U.S. Mass market retail sports nutrition and weight management growth by category, 2018-2026e
- U.S. Mass market retail sports nutrition and weight management market share by category, 2018-2026e
- $3.4 billion U.S. MLM-network marketing sports nutrition and weight management sales by category, 2022
- U.S. MLM-network marketing sports nutrition and weight management sales and growth, 2018-2026e
- U.S. MLM-network marketing sports nutrition and weight management sales by category, 2018-2026e
- U.S. MLM-network marketing sports nutrition and weight management growth by category, 2018-2026e
- U.S. MLM-network marketing sports nutrition and weight management market share by category, 2018-2026e
- $4.9 billion U.S. e-commerce sports nutrition and weight management sales by category, 2022
- U.S. E-commerce sports nutrition and weight management sales and growth, 2018-2026e
- U.S. E-commerce sports nutrition and weight management sales by category, 2018-2026e
- U.S. E-commerce sports nutrition and weight management growth by category, 2018-2026e
- U.S. E-commerce sports nutrition and weight management market share by category, 2018-2026e
- $1.3 billion U.S. practitioner and fitness club sports nutrition and weight management sales by category, 2022
- U.S. Practitioner and fitness club sports nutrition and weight management sales and growth, 2018-2026e
- U.S. Practitioner and fitness club sports nutrition and weight management sales by category, 2018-2026e
- U.S. Practitioner and fitness club sports nutrition and weight management growth by category, 2018-2026e
- U.S. Practitioner and fitness club sports nutrition and weight management market share by category, 2018-2026e
- $264 million U.S. mail order, DRTV, and radio sports nutrition and weight management sales by category, 2022
- U.S. Mail order, DRTV, and radio sports nutrition and weight management sales and growth, 2018-2026e
- U.S. Mail order, DRTV, and radio sports nutrition and weight management sales by category, 2018-2026e
- U.S. Mail order, DRTV, and radio sports nutrition and weight management growth by category, 2018-2026e
- U.S. Mail order, DRTV, and radio sports nutrition and weight management market share by category, 2018-2026e
- Read more
- Appendix
- Generally active consumers have used the following supplements in the last 12 months
- Frequency of consuming sports nutrition products for generally active consumers
- About 12% of generally active consumers who don’t currently use sports nutrition products said they would consider
- purchasing in the next 12 months
- Adding protein and managing weight top the reasons for occasional users who consume a protein bar, powder,
- or drink product
- Losing or maintaining weight are top reasons for occasional users who take a meal replacement supplement or product
- Getting through a normal workday is a top reason for occasional users who take an energy supplement
- or energy drink product
- Regular sports nutrition users turn to social networks to stay updated on new sports nutrition or performance products
- and ingredients
- Flavor, trust and effectiveness are primary considerations for first time purchase among regular sports nutrition users
- Desirable flavoring, highest grams of protein per serving, and texture were the top 3 reasons for what sports nutrition
- users look for when purchasing a protein product
- Gym activities, including supporting endurance and increasing muscle mass, rank low as reason regular sports nutrition
- users take protein
- Improved energy, supporting healthy muscle and joint support were the top 3 claims that would influence regular sports
- nutrition users to purchase a product for support
- Sports nutrition users prefer the following ingredients for their energy drinks or supplements
- Convenience tops the list of reasons regular sports nutrition users purchase ready-to-drink beverages
- Top preferred types of ready-to-drink beverages for regular sports nutrition users
- Company profiles
- 1440 Foods
- Abbott Nutrition
- Beachbody (Shakeology)
- BellRing Brands (including Premier Nutrition, PowerBar, Premier Protein)
- Gainful
- Glanbia (including Amazing Grass, Optimum Nutrition, SlimFast, Think!)
- GNC
- Herbalife Nutrition Ltd
- Mondelez International, Inc. (Clif Bar & Company)
- Nestlé Health Science (including Atrium Innovations, Boost, Garden of Life, Klean Athlete,
- Persona, Pure Encapsulations, The Bountiful Company, Nuun, Orgain, Vital Proteins)
- PepsiCo (including Amp, CytoSport, Gatorade, Propel)
- Red Bull
- Simply Good Foods (including Atkins, Quest Nutrition)
- Unilever (including Liquid I.V., Olly Nutrition, Onnit, SmartyPants)
- WM Partners (Vega)
- Related Content
- Executive overview
- Home work
- Fast tracking
- T time
- Millennials at middle age
- Q&A with Rachita Kenny, certified nutrition specialist
- Reinventing a classic
- Sports food and beverage: Hydration and energy
- Drink up
- Weight management supplements
- Order in the disorder
- Weighting for solutions
- Sales channels
- Trading places
- Coexist
- Joining the club
- Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Copyright
- Definitions
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