Sports Nutrition & Weight Management Report 2022

Sports Nutrition & Weight Management Report 2022

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition and weight management categories examined in this report.

The overall comeback story takes the shape of incredible 21.6% growth in 2021, following the slowdown to 4.3% growth in 2020 attributed to gym and store closures. The mammoth hydration and energy beverage market first draws everyone's attention with jaw-dropping expansion, adding 8.5 billion dollars last year.

Zoom in further and the reversal stories of certain categories and channels are stunning:
Bars and gels with a titanic turnaround from an 8.1% decline to 5% growth
Natural and Specialty Retail swapping a 7.7% drop in sales in 2020 to a 3.7% gain the following year
Weight management coming from a nearly 3% decline to 9.2% growth, it's highest in over a decade
In the 2022 Sports Nutrition and Weight Management Report you'll read insight and see sales data on sports with everything from weight management pills and endurance focused gels to pre-workout formulations and those ubiquitous protein powder tubs. We share 58 charts and highlight 16 companies in company profiles, describing what observers are calling out as the smartest strategies in sports nutrition and weight management.

There are over 120 pages of deep content in this report, and on every one of those pages we see some aspect of what we are confident is the biggest comeback in nutrition industry history. Those who are in the space, standing on the sidelines, or looking to understand just where this growth came from can enhance their understanding here.


Executive overview
Top thoughts
A comeback story
$56.9 Billion U.S. Sports Nutrition and Weight Management Industry by Category, 2021
Sports Nutrition and Weight Management Sales and Growth, 2017-2025e
Sports Nutrition and Weight Management Sales by Category, 2017-2025e
Sports Nutrition and Weight Management Growth by Category, 2017-2025e
Sports Nutrition and Weight Management Market Share by Category, 2017-2025e
Sports Nutrition and Weight Management Sales by Channel, 2017-2025e
Sports Nutrition and Weight Management Growth by Channel, 2017-2025e
Read more
Sports food and beverage: Functional beverages and bars
Top thoughts
The on-the-go element
RTD Sports and Beverage Sales and Growth, 2017-2025e
RTD Sports Beverages vs. Total SNWM Sales and Growth, 2017-2025e
$1.2 Billion RTD Sports Protein Beverage Sales by Channel, 2021
RTD Sports Protein Beverage Sales by Channel, 2017-2025e
RTD Sports Protein Beverage Growth by Channel, 2017-2025e
Market manifestations: Functional beverages
Nutrition Bar and Gel Sales and Growth, 2017-2025e
Nutrition Bars and Gels vs. Total SNWM Sales and Growth, 2017-2025e
$5.5 Billion Nutrition Bar and Gel Sales by Channel, 2021
Nutrition Bar and Gel Sales by Channel, 2017-2025e
Nutrition Bar and Gel Growth by Channel, 2017-2025e
Market manifestations: Bars and gels
Sports food and beverage: Hydration and energy
Top thoughts
Hydration nation
Sports Hydration and Energy Beverage Sales and Growth, 2017-2025e
Sports Hydration and Energy Beverages vs. Total SNWM Sales and Growth, 2017-2025e
$36.3 Billion Sports Hydration and Energy Beverage Sales by Channel, 2021
Sports Hydration and Energy Beverage Sales by Channel, 2017-2025e
Sports Hydration and Energy Beverage Growth by Channel, 2017-2025e
Market manifestations: Hydration and energy
Sports supplements
Top thoughts
Join the tub
Sports Nutrition Pill Sales and Growth, 2017-2025e
Sports Nutrition Pills vs. Total SNWM Sales and Growth, 2017-2025e
Sports Nutrition Powder Sales and Growth, 2017-2025e
Sports Nutrition Powders vs. Total SNWM Sales and Growth, 2017-2025e
$6.6 Billion Sports Nutrition Pill Sales by Channel, 2021
$366 Million Sports Nutrition Pill Sles by Channel, 2021
Sports Nutrition Powder Sales by Channel, 2017-2025e
Sports Nutrition Pill Sales by Channel, 2017-2025e
Sports Nutrition Powder Growth by Channel, 2017-2025e
Sports Nutrition Pill Growth by Channel, 2017-2025e
Read more
Market manifestations: Sports supplements
Weight management supplements
Top thoughts
Scaling up
Weight Management Non-Meal Supplement Sales and Growth, 2017-2025e
Weight Management Non-Meal Supplements vs. Total SNWM Sales and Growth, 2017-2025e
$1.8 Billion Weight Management Non-Meal Supplement Sales by Channel, 2021
Read more
Weight Management Non-Meal Supplement Sales by Channel, 2017-2025e
Weight Management Non-Meal Supplement Growth by Channel, 2017-2025e
Weight Management Meal Supplement Sales and Growth, 2017-2025e
Weight Management Meal Supplements vs. Total SNWM Sales and Growth, 2017-2025e
$5.0 Billion Weight Management Meal Supplement Sales by Channel, 2021
Weight Management Meal Supplement Sales by Channel, 2017-2025e
Weight Management Meal Supplement Growth by Channel, 2017-2025e
Market manifestations: Weight management supplements
Sales channels
Top thoughts
Opening the door
$56.9 Billion Sports Nutrition and Weight Management Sales by Channel, 2021
Sports Nutrition and Weight Management Sales by Channel, 2017-2025e
Sports Nutrition and Weight Management Growth by Channel, 2017-2025e
Sports Nutrition and Weight Management Sales, Growth, and Market Share by Channel, 2019- 2021
$6.5 Billion Natural and Specialty Retail SNWM Sales by Category, 2021
Natural and Specialty Retail SNWM Sales, Growth, and Market Share by Category, 2019-2021
$40.8 Billion Mass Market Retail SNWM Sales by Category, 2021
Mass Market Retail SNWM Sales, Growth, and Market Share by Category, 2019-2021
$3.5 Billion Multi-level Network Marketing SNWM Sales by Category, 2021
Multilevel Network Marketing SNWM Sales, Growth, and Market Share by Category, 2019-2021
$4.6 Billion E-Commerce SNWM Sales by Category, 2021
E-Commerce SNWM Sales, Growth, and Market Share by Category, 2019-2021
$1.2 Billion Practitioner and Fitness Club SNWM Sales by Category, 2021
Practitioner and Fitness Club SNWM Sales, Growth, and Market Share by Category, 2019-2021
$321 Million U.S. Mail Order, DRTV, and Radio SNWM Sales by Category, 2021
Mail Order, DRTV, and Radio SNWM Sales, Growth, and Market Share by Category, 2019-2021
Company profiles
4x4 Capital
Abbott Nutrition
Beachbody (Shakeology)
BellRing Brands (including Premier Nutrition, PowerBar and Premier Protein)
Clif Bar & Company
The Coca-Cola Company (including BodyArmor, Core Power, Powerade, Vitamin Water)
Gainful
Glanbia (including Amazing Grass, Optimum Nutrition, SlimFast, Think!)
GNC
Herbalife Nutrition Ltd
Nestlé (including Atrium Innovations, Boost, Garden of Life, Klean Athlete, Persona, Pure Encapsulations, The Bountiful
Company, Nuun, Orgain, Vital Proteins)
PepsiCo (including Amp, CytoSport, Gatorade, Propel)
Red Bull
Simply Good Foods (including Atkins, Quest Nutrition)
Unilever (incl. Liquid IV, Olly Nutrition, Onnit, SmartyPants)
WM Partners (Vega)
Related content
Executive overview
Not just black and white
Getting social and getting real
TikTok isn’t going anywhere
Branded influence
The Peleton bubble
The generation lap
Wearables without nutrition
Sports supplements
In sport supply
Beyond the clinicals
Taste matters
Big comeback
Weight management
No easy way out
Acknowledgments and definitions
Acknowledgments
Research methodology
Disclaimer
Copyright
Definitions
Product categories
Dietary supplements
Dietary supplement delivery formats
Food and beverage
Natural and organic personal care
Other household products
Sales channels

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