Supplements in the Ozempic Age
As the popularity of GLP-1 drugs like Ozempic continues to skyrocket, it’s more important than ever for supplement companies to understand how the weight management and blood sugar regulation markets are adapting. The Supplements in the Ozempic Age report delivers comprehensive market data, consumer insights, and strategic opportunities to help your business thrive in this dramatically-shifting environment.
What’s Inside?
Market Sizing & Growth Analysis: Get detailed data on the size and growth of the weight management and blood sugar management markets, broken down by key channels—mass market, natural and specialty, and DTC (Direct-to-Consumer).
Top Ingredients for Success: Learn about the 16 most popular ingredients in weight management and blood sugar control supplements and how they can enhance product development strategies.
Channel Performance: Explore sales trends and growth trajectories across multiple channels, including the growing shift toward online sales, and understand how this could impact your business.
Exclusive Consumer Survey Data
The report includes 62 consumer survey charts, providing unmatched insight into the behaviors and preferences of three distinct groups:
1. Consumers who have never taken GLP-1 drugs.
2. Consumers who are currently using GLP-1 drugs.
3. Consumers who have used GLP-1 drugs in the past but no longer do.
These surveys shed light on how consumers perceive the relationship between supplements and GLP-1 drugs, and how these two product categories can work in synergy throughout the weight loss or blood sugar management journey.
- Executive overview
- Top thoughts
- Weighty matters
- Weight Management vs. total supplement sales and growth, 2019-2027e
- Opportunities outlined
- Weight Management supplement sales and growth, 2019-2027e
- Top 6 Weight Management supplement ingredients by market share, 2024p
- Ozempic outlook
- Weight Management supplement sales by ingredient, 2019-2027e
- Matters of scale
- Weight Management supplement growth by ingredient, 2019-2027e
- Weight Management supplement sales, growth and market share by channel, 2022-2024p
- Read more
- Before/instead of
- Top thoughts
- The Ozempic-curious
- Why weight-conscious consumers are considering GLP-1 drugs
- Why weight-conscious consumers are considering GLP-1 medications, by gender
- Why weight-conscious consumers are considering GLP-1 drugs, by generation
- How much weight potential GLP-1 drug users want to lose
- How much weight potential GLP-1 drug users want to lose, by gender
- How much weight potential GLP-1 drug users want to lose, by generation
- Why potential GLP-1 drug users aren’t taking it
- Where potential GLP-1 drug users learned about it
- Side effects that concern potential GLP-1 drug users
- Side effects that concern potential GLP-1 drug users, by gender
- Side effects that concern potential GLP-1 drug users, by generation
- How often potential GLP-1 drug users take supplements
- Willingness of potential GLP-1 drug users to try weight loss supplements before going on the drugs
- Potential GLP-1 drug users’ experience with weight loss supplements
- Potential GLP-1 drug users would consider a proven-safe supplement alternative to the drugs if it were...
- Amount potential GLP-1 drug users would spend per month on a supplement that’s at least 30% effective
- Likelihood of potential users acquiring GLP-1 drug through telehealth doctor
- Likelihood of potential GLP-1 drug users acquiring a natural solution for weight loss through a naturopath or other
- wellness practitioner
- Market manifestations
- Calocurb
- Supergut The Gut Healthy Prebiotic Shake
- Hum Counter Cravings
- YouTheory Daily Fat Burner
- Read more
- During
- Top thoughts
- Taking the shot
- Why current users take GLP-1 drugs
- Why current users take GLP-1 drugs, by gender
- Why current users take GLP-1 drugs, by generation
- How long current users have been on GLP-1 drugs
- How long current users plan to be on GLP-1 drugs
- Where current users learned about GLP-1 drugs
- Where current users were prescribed a GLP-1 drug
- Side effects current GLP-1 drug users are experiencing
- Side effects current GLP-1 drug users are experiencing, by gender
- Side effects current GLP-1 drug users are experiencing, by generation
- How health metrics have improved for current GLP-1 drug users
- How current GLP-1 drug users assess changes in their health
- How much weight current GLP-1 drug users want to lose
- How current GLP-1 drug users are tracking against their weight-loss goal
- How dietary habit changed for current GLP-1 drug users
- How current GLP-1 drug users are tracking against their weight-loss goal
- How dietary habit changed for current GLP-1 drug users
- How exercise levels changed for current GLP-1 drug users
- Current GLP-1 drug users’ satisfaction with weight management supplements
- How often current GLP-1 drug users take supplements
- When current GLP-1 drug users started taking supplements
- Supplement ingredients current GLP-1 drug users take
- Other health concerns current GLP-1 drug users take supplements to address
- Other health concerns current GLP-1 drug users take supplements to address, by gender
- Other health concerns current GLP-1 drug users take supplements to address, by generation
- Market manifestations
- Protality Advance Nutrition Shake
- Herbalife GLP-1 Nutrition Companion Classic
- Plant Fusion Complete Meal
- Read more
- After
- Top thoughts
- The weighting game
- Why former GLP-1 drug users went on it
- Why former GLP-1 drug users went on it, by gender
- Why former GLP-1 drug users went on it, by generation
- How much weight former GLP-1 drug users tried to lose
- Why GLP-1 drug users stopped taking it
- How long former users took GLP-1 drugs
- How dietary habits changed for former GLP-1 drug users
- How exercise levels changed for former GLP-1 drug users
- How health metrics improved for former GLP-1 drug users
- How former GLP-1 drug users feel about their health
- Where former users learned about GLP-1 drugs
- How often former GLP-1 drug users take supplements
- When former GLP-1 drug users started taking supplements
- Supplement ingredients former GLP-1 drug users currently take
- Former GLP-1 drug users’ satisfaction with weight management supplements
- Read more
- Blood sugar management
- Top thoughts
- Sugar coded
- Blood Sugar Management vs. total supplement sales and growth, 2019-2027e
- Blood Sugar Management supplement sales and growth, 2019-2027e
- Top 6 Blood Sugar Management supplement ingredients by market share, 2024p
- Blood Sugar Management supplement sales by ingredient, 2019-2027e
- Blood Sugar Management supplement growth by ingredient, 2019-2027e
- Blood Sugar Management supplement sales, growth and market share by channel, 2022-2024p
- How long consumers use GLP-1 drugs for blood sugar management
- Difficulty of acquiring GLP-1 drugs, among those using the medication for blood sugar management
- Side effects experienced by consumers using GLP-1 drugs for blood sugar management
- Change in dietary habits among consumers using GLP-1 drugs for blood sugar management
- How often consumers using GLP-1 drugs for blood sugar management take supplements
- Supplements consumers using GLP-1 drugs for blood sugar management currently take
- Market manifestations
- Metavo Advanced GLP-1 Glucose Metabolism Support
- Force Factor Ultra Berberine
- LifeSeasons GS Stabili-T
- Related content
- Executive overview
- Ozempic update
- Pharma in the supplement aisle
- Flirting with pharma
- Before/instead of
- Fiber finds its moment in the Ozempic age
- NBJ Award: Science and Innovation
- During
- The pharma effect
- After
- The promise of peptides
- Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Copyright
- Definitions
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