Mushroom Market Report
Are you ready to dive into the fascinating world of mushrooms? The Mushroom Market Report is your comprehensive guide, shedding light on the growing mushroom supplement market. This report is packed with vital information to help you navigate the current landscape and lead the industry with confidence.
What's Inside?
Market Sizing Insights: Discover why mushrooms are steadily gaining popularity with an overview of the market, a breakdown of the top 7 mushroom species used in supplements, and examples of the best mushroom supplement products on the market.
Consumer Preferences: Learn about the top health conditions that consumers are addressing with mushroom supplements and gain insights from five consumer surveys that reveal the motivations, preferences, and experiences of mushroom supplement users.
Why Choose Our Report?
This isn't just another market analysis; it's an exploration of the opportunities and challenges facing the mushroom supplement market. While many are excited about the potential of mushrooms, some remain skeptical—especially older generations who may not be as familiar with the medicinal properties of these fungi. This report will give you tools to understand generational dynamics, like what Baby Boomer’s trepidations are with mushrooms and how to target Gen Z and Millennials effectively. See what other companies are doing, where the innovation is going, and what opportunities there are in conditions not currently being addressed with the Mushroom Market Report.
Special Feature on Psilocybin
This report also contains exclusive consumer survey data on psilocybin you won’t find in other market-sizing resources. Understand the consumer attitudes towards psilocybin, and the potential for innovation.
Join us on this enchanting journey through the Mushroom Market Report, where science meets wonder, and opportunity awaits. Equip yourself with the knowledge to thrive in the mushroom supplement industry—where the next big growth story is sprouting!
- Executive overview
- Top thoughts
- The Fifth Kingdom
- Mushroom supplement sales and growth, 2019-2027e
- $178.7 million mushroom supplement market share by channel, 2023
- Mushroom supplement sales and growth vs. total Herb and Botanical sales and growth, 2019-2027e
- Mushroom supplement sales by channel, 2019-2027e
- Mushroom supplement growth by channel, 2019-2027e
- Mushroom supplement market share by channel, 2019-2027e
- Level of consumer awareness about functional mushroom products
- Product categories that respondents currently purchase, by generation
- Longitudinal survey data: Likelihood of consumers purchasing functional mushroom products within 6 months
- Longitudinal survey data: Likelihood of consumers purchasing functional mushroom products within 6 months, by generation
- Conditions
- $178.7 million mushroom supplement market share by condition, 2023
- Mushroom supplement sales by condition, 2019-2027e
- Mushroom supplement growth by condition, 2019-2027e
- Mushroom supplement market share by condition, 2019-2027e
- Market manifestations
- Royal Mushroom Functional Gummies for Kids
- Melting Forest D-Stress Beverage
- Youtheory Mushroom Immune Complex
- Plant People WonderSleep Mushroom Gummies
- Naked Nutrition Recovery Mushroom Powder
- New Chapter Healthy Aging Reishi Mushroom Blend
- Industry survey: Respondents’ business types
- Industry survey: Categories respondents sell or sell into
- Industry survey: Supplement categories respondents sell or sell into
- Industry survey: Respondents that sell functional mushroom products
- Industry survey: Functional mushroom species respondents are selling, innovating in or investing in
- Read more
- Supplements
- Top thoughts
- Market sizing
- $178.7 million mushroom supplement market share by subcategory, 2023
- Mushroom supplement sales by subcategory, 2019-2027e
- Mushroom supplement growth by subcategory, 2019-2027e
- Mushroom supplement market share by subcategory, 2019-2027e
- Chaga supplement sales and growth, 2020-2027e
- Cordyceps supplement sales and growth, 2020-2027e
- Reishi supplement sales and growth, 2020-2027e
- Lion’s mane supplement sales and growth, 2020-2027e
- Turkey tail supplement sales and growth, 2020-2027e
- Maitake supplement sales and growth, 2020-2027e
- Shiitake supplement sales and growth, 2020-2027e
- Combination formulas supplement sales and growth, 2020-2027e
- Consumer surveys
- Market manifestations
- Vita Hustle Mood + Mind Gummies
- Mycolove Farm Turkey Tail Tincture
- Freshcap Ultimate Mushroom Complex Capsules
- Health concerns consumers use functional mushroom supplements to address
- Health concerns consumers use functional mushroom supplements to address, by generation
- Health concerns consumers use functional mushroom supplements to address, by gender
- How often consumers take functional mushroom supplements
- Need states consumers use functional mushroom supplements to address
- Need states consumers use functional mushroom supplements to address, by generation
- Need states consumers use functional mushroom supplements to address, by gender
- How long it takes for consumers to notice an effect when taking functional mushroom supplements
- Single species vs. combination formula consumption
- Where consumers first learned about functional mushroom supplements
- Consumers who took functional mushroom supplements before other types of supplements
- Consumers who took functional mushroom supplements before other types, by generation
- Functional mushroom species consumers take in supplements
- Delivery formats functional mushroom supplement users prefer
- Delivery formats functional mushroom supplement users prefer, by generation
- Functional food and beverages
- Top thoughts
- Market sizing
- Consumer surveys
- Types of functional mushroom food and beverage products consumers purchase
- Most popular functional mushroom species in food and beverages
- Most popular functional mushroom species in food and beverages, by generation
- Health concerns consumers use functional mushroom food and beverages to address
- Health concerns consumers use functional mushroom food and beverages to address, by generation
- Health concerns consumers use functional mushroom food and beverages to address, by gender
- How often consumers take or purchase functional mushroom food and beverage products
- Need states consumers use functional food and beverages to address
- Need states consumers use functional mushroom food and beverages to address, by generation
- Need states consumers use functional mushroom food and beverages to address, by gender
- How long it takes for consumers to notice an effect after taking functional mushroom food and beverages
- How long it takes for consumers to notice an effect after taking functional mushroom food and beverages, by generation
- Where consumers first learned about functional mushroom food and beverage products
- Market manifestations
- Host Defense Mycobrew Cocoa
- Ryze Mushroom Matcha
- Umbo Honey Walnut Pecan All-Natural Energy Bar
- Psychedelic mushrooms
- Top thoughts
- Mind-expanding mushrooms move the market
- Longitudinal survey data: Consumer use of psychedelic mushrooms
- Consumer surveys
- Consumer use of psychedelic mushrooms
- Amanita muscaria: curiouser and curiouser
- How often consumers take psychedelic mushrooms
- Longitudinal survey data: Psychedelic mushroom dosage
- Longitudinal survey data: How consumers consume psychedelic mushrooms
- Longitudinal survey data: Why consumers consume psychedelic mushrooms
- Longitudinal survey data: Consumer knowledge of psychedelic mushrooms, by generation
- Longitudinal survey data: Consumer interest in learning more about psychedelic mushrooms, by generation
- Longitudinal survey data: Of consumers who don’t currently use psychedelic mushrooms, their likelihood of using them
- if legal, by generation
- Related content
- Opening Americans’ minds to mushrooms
- Shrooms still booming
- Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Copyright
- Definitions
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook