2022 Delivery Format Report
Browse the aisles of your local retailer, ecommerce store, or natural products trade show, and you'll notice jars of pills are no longer as ubiquitous as in years past. Pills appeared at least as recently as 1500 BC when the first references appeared in Egypt. Pills only slipped behind non-pill format supplements by NBJ estimates in 2019. Who could say 3,600 years of leading the market isn’t a good track record?
Gummies are the star of the industry right now, with booming 74.9% growth in 2021 and moving into the single largest non-pill market share at 21.3%. These “candyceuticals” span across conditions, from sleep to sports, and we expect the gummy market to be four times larger than it was in 2016, reaching $16.76 Billion by 2024.
Non-pill formats project the strongest growth, and in our first Delivery Format Report we cover market sizing, sales and growth across: Chewable, Effervescent, Gummy, Liquid, Lollipop, Lozenge, Pill, Pill Pack, Powder, Quick Dissolve, Shot, SoftGel, VegiCaps, and all other delivery formats.
NBJ also surveyed 1,005 regular supplement users in January 2022 to give you a deeper perspective on the attitudes driving this change. With a quick glance at consumer research, it’s possible to form a rushed conclusion that the age of the pill is over for supplements and that we'll soon be chewing our way through an all-gummies supplement market. But there's more to the story about how personal and generational preferences will shape the supplement aisles of tomorrow.
- Executive overview
- Top thoughts
- From powders to pills
- Supplement Industry Sales and Growth, 2016-2024e
- Supplement Market Share by Category, 2021e
- Supplement Market Share by Condition, 2021e
- Supplement Market Share by Delivery Format, 2021e
- Pill vs. Non-Pill Supplement Sales, 2016-2024e
- Supplement Sales by Delivery Format, 2016-2024e
- Supplement Growth by Delivery Format, 2016-2024e
- Supplement Market Share by Delivery Format, 2016-2024e
- Pills, Softgels, Vegetarian capsules and Pill Packs
- Pilling ahead
- Pill Format Sales and Growth, 2016-2024e
- Softgel Format Sales and Growth, 2016-2024e
- Vegetarian Capsules Format Sales and Growth, 2016-2024e
- Pill Pack Sales and Growth, 2016-2024e
- Gummies and Chewables
- Chewing it over
- Gummy Format Sales and Growth, 2016-2024e
- Chewable Format Sales and Growth, 2016-2024e
- Market manifestations
- Powders
- Powder boom
- Powder Format Sales and Growth, 2016-2024e
- Market manifestations
- Shots and liquids
- Calling the shot
- Shot Format Sales and Growth, 2016-2024e
- Liquid Format Sales and Growth, 2016-2024e
- COVER: JENNIFER OLSON PHOTOGRAPHY
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- Delivery Format Report © 2022 Informa nutritionbusinessjournal.com
- Table of Contents
- Market manifestations
- All others
- May the fizz be with you
- Effervescent Format Sales and Growth, 2016-2024e
- Quick Dissolve Format Sales and Growth, 2016-2024e
- Lozenge Format Sales and Growth, 2016-2024e
- Lollipop Format Sales and Growth, 2016-2024e
- All Other Formats Sales and Growth, 2016-2024e
- Market manifestations
- Consumer survey
- Top thoughts
- The right fit for the right formats
- When did you start taking dietary supplements?
- Start of supplement usage by generations
- Preferred format by start of supplement usage
- Start of supplement usage by primary purchasing source
- Which would you consider your primary source for supplements?
- Primary source by preferred format
- Why do you choose this source from which you get supplements?
- What kind of supplements do you currently take?
- Generational reasons for primary source of supplement purchase
- In what format do you take you supplements?
- Which is your preferred format?
- Preferred format by generations
- Generations’ preference of formats
- Which of the following best describes why you take supplements?
- Preferred format by specific immunity concerns
- Preferred format by specific digestive health concerns
- Preferred format by optimizing nutrition goals
- Preferred format by vitamin deficiency concerns
- Preferred format by sleep support
- Agree/disagree statements
- How, if at all, has the COVID-19 pandemic affected your supplement usage?
- COVID-19 impact on supplement usage by generation
- Acknowledgments and definitions
- Acknowledgments
- Market manifestations
- All others
- May the fizz be with you
- Effervescent Format Sales and Growth, 2016-2024e
- Quick Dissolve Format Sales and Growth, 2016-2024e
- Lozenge Format Sales and Growth, 2016-2024e
- Lollipop Format Sales and Growth, 2016-2024e
- All Other Formats Sales and Growth, 2016-2024e
- Market manifestations
- Consumer survey
- Top thoughts
- The right fit for the right formats
- When did you start taking dietary supplements?
- Start of supplement usage by generations
- Preferred format by start of supplement usage
- Start of supplement usage by primary purchasing source
- Which would you consider your primary source for supplements?
- Primary source by preferred format
- Why do you choose this source from which you get supplements?
- What kind of supplements do you currently take?
- Generational reasons for primary source of supplement purchase
- In what format do you take you supplements?
- Which is your preferred format?
- Preferred format by generations
- Generations’ preference of formats
- Which of the following best describes why you take supplements?
- Preferred format by specific immunity concerns
- Preferred format by specific digestive health concerns
- Preferred format by optimizing nutrition goals
- Preferred format by vitamin deficiency concerns
- Preferred format by sleep support
- Agree/disagree statements
- How, if at all, has the COVID-19 pandemic affected your supplement usage?
- COVID-19 impact on supplement usage by generation
- Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Disclaimer
- Copyright
- Definitions
- Product categories
- Dietary supplements
- Dietary supplement delivery formats
- Food and beverage
- Natural and organic personal care
- Other household products
- Sales channels
- Top thoughts
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