Condition Specific Report 2024

Condition Specific Report 2024


Discover the latest insights and trends in the health and wellness industry with the 2024 Condition Specific Report. See what conditions consumers are trying to address with supplements and understand the motivations behind their purchases.

This comprehensive report features 139 data charts and offers an in-depth analysis of the top 22 conditions driving supplement sales including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, sleep support, hair/skin/nails, cognitive health and mental health. This report provides a thorough understanding of the why behind market dynamics, in addition to highlighting the key ingredients and top sales channels for each condition.

Key Features:

Historical and Future Sales Data: Analyze sales data from 2019 to 2027, giving you a broad perspective on market performance and future projections.
Top Conditions: Gain insights into the leading health conditions driving supplement sales, including detailed breakdowns of top ingredients used and the most effective sales channels to target for each condition.
Growth Tracking: See how the top 5 fastest-growing conditions from 2023 compare to NBJ’s estimates for 2024.
This report allows you to understand the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions. Discover which ingredients are most popular for specific health conditions and how their popularity is changing over time. Learn about the most effective sales channels for each condition, helping you optimize your marketing and distribution strategies.

Equip yourself with the knowledge to make informed decisions and capitalize on emerging opportunities with the 2024 Condition Specific Report.


Executive overview
Top thoughts
Ingredients and intentions
Market share of top conditions, 2023
Supplement sales by condition, 2019-2023
Supplement sales by condition, 2024e-2027e
Supplement growth by condition, 2019-2023
Supplement growth by condition, 2024e-2027e
Supplement market share by condition, 2019-2023
Supplement market share by condition, 2024e-2027e
Read more
Women’s general health
Top thoughts
Flirting with a milestone
Women’s General Health vs. total supplement sales and growth, 2019-2027e
Women’s General Health supplement sales and growth, 2019-2027e
Top 6 Women’s General Health supplement ingredients by market share, 2023
Women’s General Health supplement sales by top 6 ingredients, 2019-2027e
Women’s General Health supplement growth by top 6 ingredients, 2019-2027e
Women’s General Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Ancient Nutrition Women’s Vitality
Solaray Her Life Stages
Read more
Men’s general health
Top thoughts
Manning up
Men’s General Health vs. total supplement sales and growth, 2019-2027e
Men’s General Health supplement sales and growth, 2019-2027e
Top 6 Men’s General Health supplement ingredients by market share, 2023
Men’s General Health supplement sales by top 6 ingredients, 2019-2027e
Men’s General Health supplement growth by top 6 ingredients, 2019-2027e
Men’s General Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Solaray Tongkat Ali
One A Day Men’s Complete Multivitamin
Children’s general health
Top thoughts
Underage and under-indexed
Children’s General Health vs. total supplement sales and growth, 2019-2027e
Children’s General Health supplement sales and growth, 2019-2027e
Top 6 Children’s General Health supplement ingredients by market share, 2023
Children’s General Health supplement sales by top 6 ingredients, 2019-2027e
Children’s General Health supplement growth by top 6 ingredients, 2019-2027e
Children’s General Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Biohm Super Kids
Royal Mushroom Functional Gummies for Kids
Bone and joint health
Top thoughts
Bones on bone
Bone Health vs. total supplement sales and growth, 2019-2027e
Bone Health supplement sales and growth, 2019-2027e
Top 6 Bone Health supplement ingredients by market share, 2023
Bone Health supplement sales by top 6 ingredients, 2019-2027e
Bone Health supplement growth by top 6 ingredients, 2019-2027e
Bone Health supplement sales, growth and market share by channel, 2021-2023
Joint Health vs. total supplement sales and growth, 2019-2027e
Joint Health supplement sales and growth, 2019-2027e
Top 6 Joint Health supplement ingredients by market share, 2023
Joint Health supplement sales by top 6 ingredients, 2019-2027e
Joint Health supplement growth by top 6 ingredients, 2019-2027e
Joint Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
HumanN Turmeric Chews
Life Extension Bone Restore Elite with Super Potent K2
Read more
Brain health
Top thoughts
Head games
Brain Health vs. total supplement sales and growth, 2019-2027e
Brain Health supplement sales and growth, 2019-2027e
Top 6 Brain Health supplement ingredients by market share, 2023
Brain Health supplement sales by top 6 ingredients, 2019-2027e
Brain Health supplement growth by top 6 ingredients, 2019-2027e
Brain Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Natural Stacks Focus Bites
Cymbiotika Golden Mind
Read more
Cold, flu and immunity
Top thoughts
Immunity on the mend
Cold, Flu and Immunity vs. total supplement sales and growth, 2019-2027e
Cold, Flu and Immunity supplement sales and growth, 2019-2027e
Top 6 Cold, Flu and Immunity supplement ingredients by market share, 2023
Cold, Flu and Immunity supplement sales by top 6 ingredients, 2019-2027e
Cold, Flu and Immunity supplement growth by top 6 ingredients, 2019-2027e
Cold, Flu and Immunity supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Youtheory Mushroom Immune Complex
Living Alchemy Fermented Zinc
Eye health
Top thoughts
The eyes have it
Eye Health vs. total supplement sales and growth, 2019-2027e
Eye Health supplement sales and growth, 2019-2027e
Top 6 Eye Health supplement ingredients by market share, 2023
Eye Health supplement sales by top 6 ingredients, 2019-2027e
Eye Health supplement growth by top 6 ingredients, 2019-2027e
Eye Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Pure Encapsulations ScreenProtect Gummy
Nordic Naturals Eye Health for Kids
Read more
Gastrointestinal health
Top thoughts
Alimentary elements
Gastrointestinal Health vs. total supplement sales and growth, 2019-2027e
Gastrointestinal Health supplement sales and growth, 2019-2027e
Top 6 Gastrointestinal Health supplement ingredients by market share, 2023
Gastrointestinal Health supplement sales by top 6 ingredients, 2019-2027e
Gastrointestinal Health supplement growth by top 6 ingredients, 2019-2027e
Gastrointestinal Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Garden of Life Dr. Formulated Probiotics Gas and Bloating
Silver Fern Motility
Hair, skin and nails
Top thoughts
Skin deep
Hair, Skin and Nails vs. total supplement sales and growth, 2019-2027e
Hair, Skin and Nails supplement sales and growth, 2019-2027e
Top 6 Hair, Skin and Nails supplement ingredients by market share, 2023
Hair, Skin and Nails supplement sales by top 6 ingredients, 2019-2027e
Hair, Skin and Nails supplement growth by top 6 ingredients, 2019-2027e
Hair, Skin and Nails supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Gaia Infinity Glow
FX Chocolate Radiant
Healthy aging
Top thoughts
Inevitable, but with options
Healthy Aging vs. total supplement sales and growth, 2019-2027e
Healthy Aging supplement sales and growth, 2019-2027e
Top 6 Healthy Aging supplement ingredients by market share, 2023
Healthy Aging supplement sales by top 6 ingredients, 2019-2027e
Healthy Aging supplement growth by top 6 ingredients, 2019-2027e
Healthy Aging supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Country Life Ageless Theory Stem Cell Support
New Chapter Healthy Aging Reishi Mushroom Blend
Read more
Healthy sleep
Top thoughts
The sleep health connection
Healthy Sleep vs. total supplement sales and growth, 2019-2027e
Healthy Sleep supplement sales and growth, 2019-2027e
Top 6 Healthy Sleep supplement ingredients by market share, 2023
Healthy Sleep supplement sales by top 6 ingredients, 2019-2027e
Healthy Sleep supplement growth by top 6 ingredients, 2019-2027e
Healthy Sleep supplement sales, growth and market share by channel, 2021-2023
Market manifestations
NeuroQ Sleep Now Oral Strips
Pure Synergy Radiant Mood
Read more
Heart health and blood sugar management
Top thoughts
Priming the pump
Heart Health vs. total supplement sales and growth, 2019-2027e
Heart Health supplement sales and growth, 2019-2027e
Top 6 Heart Health supplement ingredients by market share, 2023
Heart Health supplement sales by top 6 ingredients, 2019-2027e
Heart Health supplement growth by top 6 ingredients, 2019-2027e
Heart Health supplement sales, growth and market share by channel, 2021-2023
Blood Sugar Management vs. total supplement sales and growth, 2019-2027e
Blood Sugar Management supplement sales and growth, 2019-2027e
Top 6 Blood Sugar Management supplement ingredients by market share, 2023
Blood Sugar Management supplement sales by top 6 ingredients, 2019-2027e
Blood Sugar Management supplement growth by top 6 ingredients, 2019-2027e
Blood Sugar Management supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Metavo Metabolism Booster Capsules
1MD Nutrition CardioFitMD
Liver health and detox
Top thoughts
Talking detox
Liver Health and Detox vs. total supplement sales and growth, 2019-2027e
Liver Health and Detox supplement sales and growth, 2019-2027e
Top 6 Liver Health and Detox supplement ingredients by market share, 2023
Liver Health and Detox supplement sales by top 6 ingredients, 2019-2027e
Liver Health and Detox supplement growth by top 6 ingredients, 2019-2027e
Liver Health and Detox supplement sales, growth and market share by channel, 2021-2023
Market manifestations
WTHN Daily Detox
WishGarden Herbs Party Prep
Menopause
Top thoughts
The menopause moment
Menopause vs. total supplement sales and growth, 2019-2027e
Menopause supplement sales and growth, 2019-2027e
Top 6 Menopause supplement ingredients by market share, 2023
Menopause supplement sales by top 6 ingredients, 2019-2027e
Menopause supplement growth by top 6 ingredients, 2019-2027e
Menopause supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Wile Perimenopause Support
Redd Remedies MenoWise
Mood and mental health
Top thoughts
In the mood
Mood and Mental Health vs. total supplement sales and growth, 2019-2027e
Mood and Mental Health supplement sales and growth, 2019-2027e
Top 6 Mood and Mental Health supplement ingredients by market share, 2023
Mood and Mental Health supplement sales by top 6 ingredients, 2019-2027e
Mood and Mental Health supplement growth by top 6 ingredients, 2019-2027e
Mood and Mental Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Plant People WonderCalm Mushroom Gummies
Jarrow 5-HTP
Read more
Pre- and postnatal health
Top thoughts
News from the nursery
Pre- and Postnatal vs. total supplement sales and growth, 2019-2027e
Pre- and Postnatal supplement sales and growth, 2019-2027e
Top 6 Pre- and Postnatal supplement ingredients by market share, 2023
Pre- and Postnatal supplement sales by top 6 ingredients, 2019-2027e
Pre- and Postnatal supplement growth by top 6 ingredients, 2019-2027e
Pre- and Postnatal supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Pink Stork Postpartum Probiotic
True Grace Prenatal Multivitamin
Sexual health
Top thoughts
Labeled for libido
Sexual Health vs. total supplement sales and growth, 2019-2027e
Sexual Health supplement sales and growth, 2019-2027e
Top 6 Sexual Health supplement ingredients by market share, 2023
Sexual Health supplement sales by top 6 ingredients, 2019-2027e
Sexual Health supplement growth by top 6 ingredients, 2019-2027e
Sexual Health supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Country Life Libido Rescue
Life Seasons Women’s Vitali-T Libido & Mood Support
Fitness and energy
Top thoughts
Energized and sporty
Fitness and Energy vs. total supplement sales and growth, 2019-2027e
Fitness and Energy supplement sales and growth, 2019-2027e
Top 6 Fitness and Energy supplement ingredients by market share, 2023
Fitness and Energy supplement sales by top 6 ingredients, 2019-2027e
Fitness and Energy supplement growth by top 6 ingredients, 2019-2027e
Fitness and Energy supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Megafood Iron Energy
Health Thru Nutrition CelluRex
Read more
Weight management
Top thoughts
Following the pharma moment
Weight Management vs. total supplement sales and growth, 2019-2027e
Weight Management supplement sales and growth, 2019-2027e
Top 6 Weight Management supplement ingredients by market share, 2023
Weight Management supplement sales by top 6 ingredients, 2019-2027e
Weight Management supplement growth by top 6 ingredients, 2019-2027e
Weight Management supplement sales, growth and market share by channel, 2021-2023
Market manifestations
Calocurb
Protality Nutrition Shake
Read more
Company profiles
Abbott Nutrition
Alticor (Amway)
Bausch + Lomb
Bayer
Better Being Co
Church & Dwight
Clorox
DSM-Firmenich
Gaia Herbs
Glanbia
Gryphon Investors (Metagenics)
Haleon (formerly GSK)
Herbalife Nutrition
Iovate Health Sciences International
Kainos Capital (Wellful Inc.)
L Catterton (Thorne HealthTech Inc.)
Lion Equity Partners (Country Life)
Life Extension
MaryRuth Organics
Natural Factors
Nestlé Health Science
NetWell Nutrition
Nordic Naturals
NOW Health Group
Otsuka (Pharmavite)
Physician’s Choice
Procter & Gamble
Reckitt
Schwabe Group
Swanson
Unilever
USANA
Vytalogy Wellness (incl. Jarrow Formulas, Natrol)
Related content
Recovery conditions
Executive overview
The correction comeback
The silenced treatment
Virtually clinical
Women’s general health
Beyond menopause
Bone and joint health
Boning up
Brain health
The brain game
Eye health
Looking beyond blue light
Healthy aging
On the clock
Healthy sleep
Waking up the sleep market
Mood and mental health
He/she/they—does it matter when it comes to mood?
The gut-brain axis comes of age
Fitness and energy
Girls just want to have supplements
Biased science
Weight management
Flirting with pharma
Fiber finds its moment in the Ozempic age
Acknowledgments and definitions
Acknowledgments
Research methodology
Copyright
Definitions

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