Condition Specific Report 2023
What types of supplements are people buying, and why? Get the Condition Specific Report to study the driving factors behind how categories are performing.
This report includes 30 company profiles and over 150 charts covering 22 conditions such as brain health, healthy aging, beauty from within, heart health, diabetes, menopause, weight management - and more. This report showcases which consumer concerns will drive growth through 2026. So, what are some of our biggest takeaways?
Brain health offers a bright future with increased traction in younger audiences looking for focus and cognition support
As the fastest-growing condition, weight management is both a bright spot and a warning sign
Children’s health continues to perform amongst other categories
Even in the midst of a decline, immune health is $1.5 billion larger than pre-pandemic numbers
While our keystone Supplement Business Report provides a full look at the industry by category, this report outlines the market from the view of individual health conditions. This 'why' is essential for understanding the long-term trends that have staying power and what driving forces are behind them. We supply the data that makes it easier for you to build connections between headlines, behaviors, and sales.
- Executive overview
- Top thoughts
- Changing conditions
- Market share of top conditions, 2022
- Supplement sales by condition, 2018-2022
- Supplement sales by condition, 2023e-2026e
- Supplement growth by condition, 2018-2022
- Supplement growth by condition, 2023e-2026e
- Supplement market share by condition, 2018-2022
- Supplement market share by condition, 2023e-2026e
- Read more
- Beauty from within
- Top thoughts
- The optional element
- Beauty from within vs. total supplement sales and growth, 2018-2026e
- Beauty from within supplement sales and growth, 2018-2026e
- Top 6 beauty from within supplement ingredients by market share, 2022
- Beauty from within supplement sales by ingredient, 2018-2026e
- Beauty from within supplement growth by ingredient, 2018-2026e
- Beauty from within supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Great Lakes Wellness Quick Dissolve Daily Beauty Collagen Peptides
- NeoCell Hair, Skin & Nails Beauty Builder Gummies
- OxyCeutics Gut to Glow
- Read more
- Bone health
- Top thoughts
- Magnesium magnified
- Bone health vs. total supplement sales and growth, 2018-2026e
- Bone health supplement sales and growth, 2018-2026e
- Top 6 bone health supplement ingredients by market share, 2022
- Bone health supplement sales by ingredient, 2018-2026e
- Bone health supplement growth by ingredient, 2018-2026e
- Bone health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Life Extension Bone Strength Collagen Formula
- Vital Proteins Bioactive Collagen Complex Bone and Joint Support
- Twinlab D3 1000 + K2 Dots
- Brain health
- Top thoughts
- Brain health in the brain fog era
- Brain health vs. total supplement sales and growth, 2018-2026e
- Brain health supplement sales and growth, 2018-2026e
- Top 6 brain health supplement ingredients by market share, 2022
- Brain health supplement sales by ingredient, 2018-2026e
- Brain health supplement growth by ingredient, 2017-2025e
- Brain health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Banyan Botanicals Focus Liquid Extract
- NOW Foods Triple Strength Astaxanthin
- Organifi Focus
- Read more
- Cold, flu and immunity
- Top thoughts
- Motivation and momentum
- Cold, flu, and immunity vs. total supplement sales and growth, 2018-2026e
- Cold, flu, and immunity supplement sales and growth, 2018-2026e
- Top 6 cold, flu, and immunity supplement ingredients by market share, 2022
- Cold, flu, and immunity supplement sales by ingredient, 2018-2026e
- Cold, flu, and immunity supplement growth by ingredient, 2018-2026e
- Cold, flu, and immunity supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Aurora Nutrascience Liposomal Vitamin C
- Emergen-C Orange Support Immunity C
- LifeSeasons Clinical Immunity Quick-Start
- Gastrointestinal health
- Top thoughts
- From the gut
- Gastrointestinal health vs. total supplement sales and growth, 2018-2026e
- Gastrointestinal health supplement sales and growth, 2018-2026e
- Top 6 gastrointestinal health supplement ingredients by market share, 2022
- Gastrointestinal health supplement sales by ingredient, 2018-2026e
- Gastrointestinal health supplement growth by ingredient, 2018-2026e
- Gastrointestinal health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Pendulum Butyricum
- Goli Nutrition Pre + Post + Probiotics Gummies
- NBPure Mag07
- Women’s general health
- Top thoughts
- For women, by women
- Women’s health vs. total supplement sales and growth, 2018-2026e
- Women’s health supplement sales and growth, 2018-2026e
- Top 6 women’s health supplement ingredients by market share, 2022
- Women’s health supplement sales by ingredient, 2018-2026e
- Women’s health supplement growth by ingredient, 2018-2026e
- Women’s health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- MaryRuth’s Women’s 40+ Multi Liposomal
- Renew Life Women’s Care Gummy
- 1MD Nutrition BiomeMD for Women
- Men’s general health
- Top thoughts
- Gender imbalance
- Men’s health vs. total supplement sales and growth, 2018-2026e
- Men’s health supplement sales and growth, 2018-2026e
- Top 6 men’s health supplement ingredients by market share, 2022
- Men’s health supplement sales by ingredient, 2018-2026e
- Men’s health supplement growth by ingredient, 2018-2026e
- Men’s health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Iwi Men’s Complete Multi
- Friska Men’s Daily
- Centrum MultiGummies Men
- Children’s general health
- Top thoughts
- Gummed up
- Children’s health vs. total supplement sales and growth, 2018-2026e
- Children’s health supplement sales and growth, 2018-2026e
- Top 6 children’s health supplement ingredients by market share, 2022
- Children’s health supplement sales by ingredient, 2018-2026e
- Children’s health supplement growth by ingredient, 2018-2026e
- Children’s health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Hiyahealth Kids Daily Essential
- Smartypants Teen Guy Formula
- Nordic Naturals Children’s DHA
- Healthy aging
- Top thoughts
- Making the best of it
- Healthy aging vs. total supplement sales and growth, 2018-2026e
- Healthy aging supplement sales and growth, 2018-2026e
- Top 6 healthy aging supplement ingredients by market share, 2022
- Healthy aging supplement sales by ingredient, 2018-2026e
- Healthy aging supplement growth by ingredient, 2018-2026e
- Healthy aging supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Natural Factors PQQ-10
- Quiksilver Bio-Age Reversal
- Pure Encapsulations ResCu-SR
- Healthy sleep
- Top thoughts
- Slumberland story
- Healthy sleep vs. total supplement sales and growth, 2018-2026e
- Healthy sleep supplement sales and growth, 2018-2026e
- Top 6 healthy sleep supplement ingredients by market share, 2022
- Healthy sleep supplement sales by ingredient, 2018-2026e
- Healthy sleep supplement growth by ingredient, 2018-2026e
- Healthy sleep supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Neuriva Relax+Sleep
- Nue Co Sleep+
- Sandland Sleep Set
- Heart health
- Top thoughts
- The beat goes on
- Heart health vs. total supplement sales and growth, 2018-2026e
- Heart health supplement sales and growth, 2018-2026e
- Top 6 heart health supplement ingredients by market share, 2022
- Heart health supplement sales by ingredient, 2018-2026e
- Heart health supplement growth by ingredient, 2018-2026e
- Heart health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- HumanN SuperBeets Heart Chews
- Cardio Miracle
- Thorne Heart Health Complex
- Liver health and detox
- Top thoughts
- Detox detour
- Liver health and detox vs. total supplement sales and growth, 2018-2026e
- Liver health and detox supplement sales and growth, 2018-2026e
- Top 6 liver health and detox supplement ingredients by market share, 2022
- Liver health and detox supplement sales by ingredient, 2018-2026e
- Liver health and detox supplement growth by ingredient, 2018-2026e
- Liver health and detox supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Gaia Herbs Liver Cleanse
- Myrkl
- Sol Healthy Liver
- Joint health
- Top thoughts
- Joints at a juncture
- Joint health vs. total supplement sales and growth, 2018-2026e
- Joint health supplement sales and growth, 2018-2026e
- Top 6 joint health supplement ingredients by market share, 2022
- Joint health supplement sales by ingredient, 2018-2026e
- Joint health supplement growth by ingredient, 2018-2026e
- Joint health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Jarrow Formulas SAMe 400
- GNC Tamaflex Fast Acting
- Irwin Naturals CBD + Joint Health
- Menopause
- Top thoughts
- Changing times
- Menopause vs. total supplement sales and growth, 2018-2026e
- Menopause supplement sales and growth, 2018-2026e
- Top 6 menopause supplement ingredients by market share, 2022
- Menopause supplement sales by ingredient, 2018-2026e
- Menopause supplement growth by ingredient, 2018-2026e
- Menopause supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Wile Perimenopause Support
- Happy Healthy Hippie Go With The Flow
- Equelle Menopause Symptom Relief
- Mood and mental health
- Top thoughts
- Mood music
- Mood and mental health vs. total supplement sales and growth, 2018-2026e
- Mood and mental health supplement sales and growth, 2018-2026e
- Top 6 mood and mental health supplement ingredients by market share, 2022
- Mood and mental health supplement sales by ingredient, 2018-2026e
- Mood and mental health supplement growth by ingredient, 2018-2026e
- Mood and mental health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Roman Stress Relief
- Arrae Calm
- First Person Golden Hour
- Read more
- Pre- and postnatal health
- Top thoughts
- Multis matter
- Pre- and postnatal vs. total supplement sales and growth, 2018-2026e
- Pre- and postnatal supplement sales and growth, 2018-2026e
- Top 6 pre- and postnatal supplement ingredients by market share, 2022
- Pre- and postnatal supplement sales by ingredient, 2018-2026e
- Pre- and postnatal supplement growth by ingredient, 2018-2026e
- Pre- and postnatal supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- HUM Womb Service
- The Honest Co. Love the Bump Prenatal Once Daily
- Nutrafol Postpartum Hair Growth Nutraceutical
- Sexual health
- Top thoughts
- Pleasure and purchase
- Sexual health vs. total supplement sales and growth, 2018-2026e
- Sexual health supplement sales and growth, 2018-2026e
- Top 6 sexual health supplement ingredients by market share, 2022
- Sexual health supplement sales by ingredient, 2018-2026e
- Sexual health supplement growth by ingredient, 2018-2026e
- Sexual health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Biochem TEST
- Ancient Nutrition Male Performance
- Pharmactive Liboost
- Eye health
- Top thoughts
- The eyes have it
- Vision health vs. total supplement sales and growth, 2018-2026e
- Vision health supplement sales and growth, 2018-2026e
- Top 6 vision health supplement ingredients by market share, 2022
- Vision health supplement sales by ingredient, 2018-2026e
- Vision health supplement growth by ingredient, 2018-2026e
- Vision health supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Bausch + Lomb Ocuvite Adult 50+
- OmniActive Lutemax 2020
- Designs for Health OcuForce Blue
- Weight management
- Top thoughts
- Winning the weight war
- Weight management vs. total supplement sales and growth, 2018-2026e
- Weight management supplement sales and growth, 2018-2026e
- Top 6 weight management supplement ingredients by market share, 2022
- Weight management supplement sales by ingredient, 2018-2026e
- Weight management supplement growth by ingredient, 2018-2026e
- Weight management supplement sales, growth and market share by channel, 2020-2022
- Market manifestations
- Hydroxycut Weight Loss +Women
- Glucerna Hunger Smart Shake
- Mdrive Lean
- Read more
- Company profiles
- Abbott Nutrition
- Adaptive Health
- Alticor (Amway)
- Ancient Nutrition
- Bausch + Lomb
- Bayer
- Better Being Co
- Church & Dwight
- Clorox
- DSM
- Gaia Herbs
- Glanbia
- Gryphon Investors (Metagenics)
- HUM Nutrition
- Iovate Health Sciences International
- Johnson & Johnson (incl. Zarbee’s)
- Kikkoman (incl. Country Life, Allergy Research Group)
- Life Extension
- LifeSeasons
- Nestlé Health Science
- Nordic Naturals
- NOW Health Group
- Pharmavite
- Physician’s Choice
- Procter & Gamble
- Reckitt
- Ritual
- Schwabe Group
- Swanson
- Unilever
- Related content
- Executive overview
- Home work
- Innovation unleashed
- A clinic on every corner
- Shrooms still booming
- Quantity in search of quality
- Long COVID in the long term
- Going viral
- Beauty from within
- Microbiome market is skin deep
- Brain health
- K2 on the brain
- Mood and mental health
- In the mood
- Adolescence adjusted
- Weight management
- The return of the miracle drug
- Order in the disorder
- Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Copyright
- Definitions
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