The Strategy Playbook report for 2025 analyses the overall Strategy Focus and provides insights into the overall Strategy Focus and decrypts the key Strategies & Plans being pursued by Deere & Co. for the near to medium term horizon amid a complex, difficult & challenging global macroeconomic environment marked by challenging farm economics, rising geopolitical tensions, disruptive climate changes, tight credit environment and impact of renewed trade wars under Trump Administration 2.0. The Global Agriculture Equipment market has been facing challenging market conditions with farm incomes across most key markets under pressure due to low & fluctuating commodity prices, high input costs, geopolitical conflicts across key growing regions, impact of climate-related disruptions and brewing up trade wars initiated by Trump disrupting international trade.
The global agriculture equipment market is likely to register a slight decrease in year-on-year deliveries for 2025 with subdued demand for new agriculture equipment across segments and categories as market headwinds continue to impact production rates across industry OEMs and the inventory levels maintained by them across their respective dealer networks. The equipment sales registered significant decreases across most key markets in 2024 and are likely to remain on the softer side through 2025 due to continued pressure on farm incomes and a relatively low average age for the in-service fleet across traditional markets. The industry, however, continues to facilitate transition towards sustainability with the ramped-up production of electric and other, sustainable fuels-powered equipment integrated with digital, autonomous and precision capabilities delivering significantly enhanced efficiencies.
The taming of inflation, monetary policy easing and the relative easing of supply chain woes globally have come as welcome news for the world economy in 2025 while continuing military conflicts across Ukraine & the Middle East, looming specter of upcoming trade wars under Trump Administration and rising debt levels along with the need to sustain substantial defense spending levels amid slowing economic growth pose a serious challenge to it over near term. Overall, the world economic growth is projected to remain at the 3.2% level for 2025 which is almost 400 bps below the average GDP growth rate for the average pre-pandemic growth rate registered through the 2010s decade. Against this backdrop, the report provides a comprehensive analysis on the company starting with a detailed business and financial snapshot incorporating charts, tables and comprehensive analysis. An insightful & comprehensive SWOT framework analysis is also included providing a comprehensive assessment & analysis of the prevailing internal as well as external business environment of the company. The framework outlines the company’s core, inherent strengths & weaknesses as part of the internal environment assessment and outlines potential growth opportunities as well as threats as part of the external environment assessment.
The report also incorporates analysis & review of key market, technology & industry trends along with issues & challenges which are likely to impact and shape industry's future over near to medium term. The report also identifies key driving & restraining forces for the industry & assesses their potential degree of impact through a force field analysis. The report concludes by providing a comprehensive outlook & demand forecast on the Global Agriculture Equipment market for the near to medium term.
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