Water Purifier Market by Technology (UV, RO, and Gravity-based), by Portability (Portable and Non-portable), by Distribution Channel (Retail Sales, Direct Sales, and Online Sales), and by End-User (Commercial and Residential): Global Opportunity Analysis and Industry Forecast, 2022–2030
Water Purifier Market size was valued at USD 36.55 billion in 2021 and is projected to reach USD 82.66 billion by 2030 with a CAGR of 8.2% during the forecast period, 2022–2030.
Water purifiers are increasingly in demand due to the growing water pollution caused by rapid industrialization and urbanization, chemicals and sewage in water bodies, and the disposal of wastes. Also, the growing concern and awareness regarding the benefits of drinking purified water such as improved digestion, a stronger immune system, and aid in skin health are expected to propel the growth of the water purifier industry.
Further, the integration of advanced technologies such as artificial intelligence (AI) and the internet of things (IoT) in smart water purifiers that are easy to use and have multiple stages of purification stimulates the UV water purifier market.
However, the high maintenance cost of filters is expected to limit the water purifier market’s growth during the forecast period. On the contrary, the increasing implementation of nanotech-based water purification processes that are regarded as highly efficient, cost-effective, and able to trace elements such as arsenic compared to conventional water purification systems is anticipated to create ample growth opportunities for the water purifier market in the coming years.
Segment Overview
The global water purifier market is segmented based on technology, portability, distribution channel, end-user, and geography.
Based on technology, the market is classified into UV, RO, and gravity-based.
Based on portability, the market is segmented into portable and non-portable.
Based on distribution channels, the market is categorized into retail sales, direct sales, and online sales.
Based on end-users, the market is bifurcated into commercial and residential.
Based on geography, the market is segmented into North America, Europe, Asia-Pacific, and RoW.
Regional Analysis
The Asia-Pacific market is projected to remain dominant through 2030
Asia-Pacific dominates the global water purifier industry and is expected to remain dominant in the market throughout the forecast period. This is attributed to proactive government initiatives through various policies and campaigns about the advantages of consuming clean water.
Moreover, aggressive marketing campaigns and the development of innovative water purifiers by key players are increasing sales that boost the RO water purifier market in this region. For instance, in October 2021, LG announced its new 2021 range of water purifiers in three models, WW184EPB, WW184EPC, and the WW174NPC, equipped with a new RO recovery plus filter. The new range of water purifiers is equipped with a new RO recovery plus filter that helps recover more than 60% water.
Key Market Players
Some of the emerging and leading key players in the water purifier market include:
• Evoqua Water Technologies
• Whirlpool Corporation
• 3M Company
• Pall Corporation
• Suez Water Technologies and Solutions
• Pentair Plc
• Brita LP
• Veolia
• LG
• Unilever PLC
• Kent RO Systems
• A.O. Smith Corporation
• Eureka Forbes
• Coway Co Ltd.
• General Electric Company
Recent Developments
June 2022
Evoqua Water Technologies announced that it has entered into a definitive agreement to acquire a privately-held firm, Smith Engineering, Inc. The acquisition would enhance Evoqua’s portfolio of high-purity water treatment systems and expand its service footprint across North America.
June 2022
A.O. Smith announced a strategic acquisition of Atlantic Filter Corporation, a Florida company, for water purification in a monetary transaction. This acquisition enabled them to expand its capabilities and grow its water treatment business in North America.
March 2022
LG Electronics expanded its water purifier portfolio with the launch of the UF+UV Water Purifier in India. The purifier comes with a new Post CarbonFilter, a technology that uses electrostatic absorption to eliminate viruses from water.
January 2022
SUEZ Water Technologies & Solutions announced the acquisition of Sentinel Monitoring Systems. This acquisition enables Suez to use Sentinel’s technology to detect individual microorganisms 150x faster than conventional methods, reducing the risk of microbial contamination and allowing manufacturers to respond quickly to control risk.
October 2021
In the U.S. market, Unilever announced the launch of Pureit, an innovation in reverse osmosis (RO) water purification. Pureit introduced its breakthrough Pureit 5 Series Reverse Osmosis Water Purifier, which brings high-performing filtration technology to consumers in a compact, tankless design.
- 1. Introduction
- 1.1. Report Description
- 1.2. Who Should Read This Report
- 1.3. Key Market Segments
- 1.4. Key Market Players
- 1.5. Research Methodology
- 1.5.1 Secondary Research
- 1.5.2 Data Analysis Framework
- 1.5.3 Market Size Estimation
- 1.5.4 Forecasting
- 1.5.5 Primary Research And Data Validation
- 2. Water Purifier Market – Executive Summary
- 2.1. Market Snapshot, 2021 - 2030, Million Usd
- 3. Market Overview
- 3.1. Market Definition And Scope
- 3.2. Market Dynamics
- 3.2.1 Drivers
- 3.2.1.1 Emergence Of Smart Purification
- 3.2.1.2 Multiple Benefits Associated With The Use Of Water Purifiers
- 3.2.1.3 Increasing Regulation On Industrial And Municipal Wastewater Disposal
- 3.2.2 Restraints
- 3.2.2.1 High Cost Of Water Purifiers Along With Energy Consumption And Maintenance
- 3.2.3 Opportunities
- 3.2.3.1 Introduction Of Nanotechnology In Water Purifiers
- 4. Market Share Analysis
- 4.1. Market Share Analysis Of Top Water Purifier Market Providers, 2021
- 5. Global Water Purifier Market, By Technology
- 5.1. Overview
- 5.2. Uv
- 5.2.1 Uv Market, By Region
- 5.3. Ro
- 5.3.1 Ro Market, By Region
- 5.4. Gravity-based
- 5.4.1 Gravity-based Market, By Region
- 6. Global Water Purifier Market, By End Use
- 6.1. Overview
- 6.2. Commercial
- 6.2.1 Commercial Market, By Region
- 6.3. Residential
- 6.3.1 Residential Market, By Region
- 7. Global Water Purifier Market, By Distribution Channel
- 7.1. Overview
- 7.2. Retail Sales
- 7.2.1 Retail Sales Market, By Region
- 7.3. Direct Sales
- 7.3.1 Direct Sales Market, By Region
- 7.4. Online Sales
- 7.4.1 Online Sales Market, By Region
- 8. Global Water Purifier Market, By Portability
- 8.1. Overview
- 8.2. Portable
- 8.2.1 Portable Market, By Region
- 8.3. Non-portable
- 8.3.1 Non-portable Market, By Region
- 9. Global Water Purifier Market, By Region
- 9.1. Overview
- 9.2. North America
- 9.2.1 North America Water Purifier Market, By Technology
- 9.2.2 North America Water Purifier Market, By End Use
- 9.2.3 North America Water Purifier Market, By Distribution Channel
- 9.2.4 North America Water Purifier Market, By Portability
- 9.2.5 North America Water Purifier Market, By Country
- 9.2.5.1 U.S.
- 9.2.5.1.1 U.S. Water Purifier Market, By Technology
- 9.2.5.1.2 U.S. Water Purifier Market, By End Use
- 9.2.5.1.3 U.S. Water Purifier Market, By Distribution Channel
- 9.2.5.1.4 U.S. Water Purifier Market, By Portability
- 9.2.5.2 Canada
- 9.2.5.2.1 Canada Water Purifier Market, By Technology
- 9.2.5.2.2 Canada Water Purifier Market, By End Use
- 9.2.5.2.3 Canada Water Purifier Market, By Distribution Channel
- 9.2.5.2.4 Canada Water Purifier Market, By Portability
- 9.2.5.3 Mexico
- 9.2.5.3.1 Mexico Water Purifier Market, By Technology
- 9.2.5.3.2 Mexico Water Purifier Market, By End Use
- 9.2.5.3.3 Mexico Water Purifier Market, By Distribution Channel
- 9.2.5.3.4 Mexico Water Purifier Market, By Portability
- 9.3. Europe
- 9.3.1 Europe Water Purifier Market, By Technology
- 9.3.2 Europe Water Purifier Market, By End Use
- 9.3.3 Europe Water Purifier Market, By Distribution Channel
- 9.3.4 Europe Water Purifier Market, By Portability
- 9.3.5 Europe Water Purifier Market, By Country
- 9.3.5.1 Russia
- 9.3.5.1.1 Russia Water Purifier Market, By Technology
- 9.3.5.1.2 Russia Water Purifier Market, By End Use
- 9.3.5.1.3 Russia Water Purifier Market, By Distribution Channel
- 9.3.5.1.4 Russia Water Purifier Market, By Portability
- 9.3.5.2 Western Europe
- 9.3.5.2.1 Western Europe Water Purifier Market, By Technology
- 9.3.5.2.2 Western Europe Water Purifier Market, By End Use
- 9.3.5.2.3 Western Europe Water Purifier Market, By Distribution Channel
- 9.3.5.2.4 Western Europe Water Purifier Market, By Portability
- 9.3.5.3 Rest Of Europe
- 9.3.5.3.1 Rest Of Europe Water Purifier Market, By Technology
- 9.3.5.3.2 Rest Of Europe Water Purifier Market, By End Use
- 9.3.5.3.3 Rest Of Europe Water Purifier Market, By Distribution Channel
- 9.3.5.3.4 Rest Of Europe Water Purifier Market, By Portability
- 9.4. Asia-pacific
- 9.4.1 Asia-pacific Water Purifier Market, By Technology
- 9.4.2 Asia-pacific Water Purifier Market, By End Use
- 9.4.3 Asia-pacific Water Purifier Market, By Distribution Channel
- 9.4.4 Asia-pacific Water Purifier Market, By Portability
- 9.4.5 Asia-pacific Water Purifier Market, By Country
- 9.4.5.1 Japan
- 9.4.5.1.1 Japan Water Purifier Market, By Technology
- 9.4.5.1.2 Japan Water Purifier Market, By End Use
- 9.4.5.1.3 Japan Water Purifier Market, By Distribution Channel
- 9.4.5.1.4 Japan Water Purifier Market, By Portability
- 9.4.5.2 China
- 9.4.5.2.1 China Water Purifier Market, By Technology
- 9.4.5.2.2 China Water Purifier Market, By End Use
- 9.4.5.2.3 China Water Purifier Market, By Distribution Channel
- 9.4.5.2.4 China Water Purifier Market, By Portability
- 9.4.5.3 India
- 9.4.5.3.1 India Water Purifier Market, By Technology
- 9.4.5.3.2 India Water Purifier Market, By End Use
- 9.4.5.3.3 India Water Purifier Market, By Distribution Channel
- 9.4.5.3.4 India Water Purifier Market, By Portability
- 9.4.5.4 South Korea
- 9.4.5.4.1 South Korea Water Purifier Market, By Technology
- 9.4.5.4.2 South Korea Water Purifier Market, By End Use
- 9.4.5.4.3 South Korea Water Purifier Market, By Distribution Channel
- 9.4.5.4.4 South Korea Water Purifier Market, By Portability
- 9.4.5.5 Rest Of Asia-pacific
- 9.4.5.5.1 Rest Of Asia-pacific Water Purifier Market, By Technology
- 9.4.5.5.2 Rest Of Asia-pacific Water Purifier Market, By End Use
- 9.4.5.5.3 Rest Of Asia-pacific Water Purifier Market, By Distribution Channel
- 9.4.5.5.4 Rest Of Asia-pacific Water Purifier Market, By Portability
- 9.5. Rest Of World
- 9.5.1 Rest Of World Water Purifier Market, By Technology
- 9.5.2 Rest Of World Water Purifier Market, By End Use
- 9.5.3 Rest Of World Water Purifier Market, By Distribution Channel
- 9.5.4 Rest Of World Water Purifier Market, By Portability
- 9.5.5 Rest Of World Water Purifier Market, By Country
- 9.5.5.1 Brazil
- 9.5.5.1.1 Brazil Water Purifier Market, By Technology
- 9.5.5.1.2 Brazil Water Purifier Market, By End Use
- 9.5.5.1.3 Brazil Water Purifier Market, By Distribution Channel
- 9.5.5.1.4 Brazil Water Purifier Market, By Portability
- 9.5.5.2 Middle East
- 9.5.5.2.1 Middle East Water Purifier Market, By Technology
- 9.5.5.2.2 Middle East Water Purifier Market, By End Use
- 9.5.5.2.3 Middle East Water Purifier Market, By Distribution Channel
- 9.5.5.2.4 Middle East Water Purifier Market, By Portability
- 9.5.5.3 Remaining Countries
- 9.5.5.3.1 Remaining Countries Water Purifier Market, By Technology
- 9.5.5.3.2 Remaining Countries Water Purifier Market, By End Use
- 9.5.5.3.3 Remaining Countries Water Purifier Market, By Distribution Channel
- 9.5.5.3.4 Remaining Countries Water Purifier Market, By Portability
- 10. Company Profiles
- 10.1. Coway Co.Ltd
- 10.1.1 Company Overview
- 10.1.2 Company Snapshot
- 10.1.3 Operating Business Segments
- 10.1.4 Product Portfolio
- 10.1.5 Business Performance
- 10.1.6 Sales By Business Segment
- 10.1.7 Key Strategic Moves & Developments
- 10.1.8 Primary Market Competitors
- 10.2. General Electric
- 10.2.1 Company Overview
- 10.2.2 Company Snapshot
- 10.2.3 Operating Business Segments
- 10.2.4 Product Portfolio
- 10.2.5 Business Performance
- 10.2.6 Sales By Geographic Segment
- 10.2.7 Sales By Geographic Segment
- 10.2.8 Key Strategic Moves & Developments
- 10.2.9 Primary Market Competitors
- 10.3. Brita Lp
- 10.3.1 Company Overview
- 10.3.2 Company Snapshot
- 10.3.3 Product Portfolio
- 10.3.4 Key Strategic Moves & Developments
- 10.3.5 Primary Market Competitors
- 10.4. Eureka Forbes.
- 10.4.1 Company Overview
- 10.4.2 Company Snapshot
- 10.4.3 Operating Business Segments
- 10.4.4 Product Portfolio
- 10.4.5 Business Performance
- 10.4.6 Sales By Business Segment
- 10.4.7 Key Strategic Moves & Developments
- 10.4.8 Primary Market Competitors
- 10.5. Veolia
- 10.5.1 Company Overview
- 10.5.2 Company Snapshot
- 10.5.3 Product Portfolio
- 10.5.4 Business Performance
- 10.5.5 Sales By Geographic Segment
- 10.5.6 Key Strategic Moves & Developments
- 10.5.7 Primary Market Competitors
- 10.6. Pentair Plc
- 10.6.1 Company Overview
- 10.6.2 Company Snapshot
- 10.6.3 Operating Business Segments
- 10.6.4 Product Portfolio
- 10.6.5 Business Performance
- 10.6.6 Sales By Business Segment
- 10.6.7 Sales By Geographic Segment
- 10.6.8 Key Strategic Moves & Developments
- 10.6.9 Primary Market Competitors
- 10.7. A. O. Smith Corporation
- 10.7.1 Company Overview
- 10.7.2 Company Overview
- 10.7.3 Product Portfolio
- 10.7.4 Business Performance
- 10.7.5 Sales By Geographic Segment
- 10.7.6 Key Strategic Moves & Developments
- 10.7.7 Primary Market Competitors
- 10.8. Kent Ro Systems Ltd.
- 10.8.1 Company Overview
- 10.8.2 Company Snapshot
- 10.8.3 Product Portfolio
- 10.8.4 Key Strategic Moves & Developments
- 10.8.5 Primary Market Competitors
- 10.9. Suez Water Technologies & Solutions
- 10.9.1 Company Overview
- 10.9.2 Company Snapshot
- 10.9.3 Product Portfolio
- 10.9.4 Key Strategic Moves & Developments
- 10.9.5 Primary Market Competitors
- 10.10. Unilever Plc
- 10.10.1 Company Overview
- 10.10.2 Company Snapshot
- 10.10.3 Operating Business Segments
- 10.10.4 Product Portfolio
- 10.10.5 Business Performance
- 10.10.6 Sales By Business Segment
- 10.10.7 Sales By Geographic Segment
- 10.10.8 Key Strategic Moves & Developments
- 10.10.9 Primary Market Competitors
- 10.11. Pall Corporation
- 10.11.1 Company Overview
- 10.11.2 Company Snapshot
- 10.11.3 Product Portfolio
- 10.11.4 Key Strategic Moves & Developments
- 10.11.5 Primary Market Competitors
- 10.12. Lg
- 10.12.1 Company Overview
- 10.12.2 Company Snapshot
- 10.12.3 Operating Business Segments
- 10.12.4 Product Portfolio
- 10.12.5 Business Performance
- 10.12.6 Sales By Business Segment
- 10.12.7 Sales By Geographic Segment
- 10.12.8 Key Strategic Moves & Developments
- 10.12.9 Primary Market Competitors
- 10.13.M Company
- 10.13.1 Company Overview
- 10.13.2 Company Snapshot
- 10.13.3 Operating Business Segments
- 10.13.4 Product Portfolio
- 10.13.5 Business Performance
- 10.13.6 Sales By Geographic Segment
- 10.13.7 Sales By Geographic Segment
- 10.13.8 Key Strategic Moves & Developments
- 10.13.9 Primary Market Competitors
- 10.14. Whirlpool Corporation
- 10.14.1 Company Overview
- 10.14.2 Company Snapshot
- 10.14.3 Operating Business Segments
- 10.14.4 Product Portfolio
- 10.14.5 Business Performance
- 10.14.6 Sales By Business Segment
- 10.14.7 Sales By Geographic Segment
- 10.14.8 Key Strategic Moves & Developments
- 10.14.9 Primary Market Competitors
- 10.15. Evoqua Water Technologies
- 10.15.1 Company Overview
- 10.15.2 Company Snapshot
- 10.15.3 Operating Business Segments
- 10.15.4 Product Portfolio
- 10.15.5 Business Performance
- 10.15.6 Sales By Geographic Segment
- 10.15.7 Sales By Geographic Segment
- 10.15.8 Key Strategic Moves & Developments
- 10.15.9 Primary Market Competitors
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