Vietnam Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and In

Vietnam Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

The Vietnam Digital Marketplace Market size was valued at USD 10.57 billion in 2023, and is predicted to reach USD 18.23 billion by 2030, at a CAGR of 8% from 2024 to 2030.

Government-led initiatives aimed at expanding the e-commerce sector in Vietnam play a crucial role in driving growth in the digital marketplaces market within the country. For instance, in July 2023, the Department of E-Commerce and Digital Economy, operating under Vietnam's Ministry of Industry and Trade (MoIT), led an effort to establish a unified e-commerce platform covering all 63 cities and provinces. This initiative seeks to streamline and improve the e-commerce landscape nationwide, facilitating smoother online transactions, enhancing accessibility for both businesses and consumers, and promoting economic growth by leveraging digital technologies to expand e-commerce opportunities. The proactive involvement of the government fuels growth and competitiveness in Vietnam's digital marketplaces market, positioning it as a key driver of economic development and innovation in the country.

However, obstacles arising from cybersecurity threats and consumer trust issues present challenges to the expansion of the market. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or conduct transactions due to concerns about privacy breaches or financial harm. This loss of trust lead to reduced usage of digital marketplaces and reluctance to engage in online shopping, thus impeding market growth. Additionally, occurrences of data breaches or fraudulent activities tarnish the reputation of digital marketplaces, dissuading both consumers and businesses from active participation in the online marketplace environment.

On the contrary, the incorporation of AR and VR technologies provides an opportunity for online marketplaces to enhance user experiences. By integrating AR and VR, digital marketplaces offer users immersive and interactive shopping experiences. These technologies enable consumers to visualize products in real-world settings, virtually try them before making a purchase, and explore dynamic virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales. Moreover, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Thus, the integration of AR and VR technologies has the potential to revolutionize the future of digital marketplaces by delivering innovative and compelling shopping experiences.

Segment Overview

The Vietnam Digital Marketplace industry is segmented based on platform, model type, and end users.
Based on platform, the market is segmented into desktop, mobile, and tablets.
Based on model type, the market is divided into Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C).
Based on end users, the market is bifurcated into commercial, and personal.

Key Market Players

Leading players operating in the Vietnam Digital Marketplace industry include:
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group Inc.
Sea Limited
MercadoLibre Inc.
JD.com Inc.
Etsy Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.

KEY BENEFITS
• The Vietnam digital marketplace market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
• The competitive analysis of the market players along with their market share in the Vietnam digital marketplace market.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.