UK Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and

UK Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

The UK Eye Tracking Market size was valued at USD 43.3 million in 2023, and is predicted to reach USD 276.7 million by 2030, at a CAGR of 29.1% from 2024 to 2030.

The adoption of eye monitoring systems is rising as businesses in retail, automotive, and advertising sectors leverage this technology to gain deeper insights into consumer behavior and preferences. By understanding where and how consumers focus their attention, companies can improve market analysis and make informed decisions to enhance products and marketing strategies. For instance, in October 2023, Tobii, a leader in eye tracking hardware and software, launched UX Explore, a new product that enables researchers to conduct comprehensive eye tracking and attention measurement studies via mobile phones. This innovation is set to advance eye tracking research and its applications across various industries, particularly in understanding user experiences and behavior.

Moreover, the increasing demand for eye tracking technology in smart wearables is significantly driving market growth. As consumers increasingly adopt devices such as augmented reality glasses and virtual reality headsets, the need for advanced eye-tracking capabilities becomes more pronounced. This technology enhances user experiences by enabling precise control, seamless interaction, and immersive experiences, which are crucial for applications in gaming, virtual training, and interactive media. The rising popularity of smart wearables for both personal and professional use highlights the expanding market for eye-tracking solutions, as manufacturers integrate these technologies to meet consumer expectations and improve device functionality. This trend is expected to continue, further accelerating the adoption and development of eye-tracking technology within the smart wearables sector.

However, the proliferation of alternative technologies, such as gesture recognition, unimodal methods, and multimodal activity recognition, significantly restrains the growth of the eye tracking market. Gesture recognition, for instance, uses mathematical algorithms to interpret human gestures, allowing device control through simple movements. This technology excels at recognizing emotions expressed through facial expressions, hand gestures, and body language. In industries like consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies provide valuable insights beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the market's growth potential by offering competitive solutions that address diverse user needs and preferences.

On the contrary, swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Segment Overview

The U.K. eye tracking market is segmented on the basis of offering, deployment mode, application, and end-user industry.
By Type, the market is classified into head mounted eye tracker and remote eye tracker.
By Component, the market is segmented into hardware and software
By Application, the market is categorized into assistive communication, academic research, consumer behavior research, usability testing and other applications
By End-user industry, the market is divided into retail, automotive, healthcare, government and others

Key Market Players

The key players operating in the U.K. eye-tracking industry include companies such as:
• Tobii AB
• Smart Eye AB
• Lattice Semiconductor Corp
• Ogilvy
• Seeing Machines Limited
• AVSimulation
• Lumen
• Eyetech Digital Systems, Inc.
• EyeTracking
• Gazepoint
• Eyegaze
• Eyeware Tech
• SR Research Ltd.
• Pupil Labs
• Irisbond Crowdbonding, S.L.

KEY BENEFITS
• The U.K. eye tracking market report provides a quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a detailed analysis of the U.K. eye tracking market trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the U.K. eye tracking market is provided in the report.
• The competitive analysis of the market players along with their market share in the U.K. eye tracking market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.