UK Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industr

UK Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

The UK Digital Marketplace Market size was valued at USD 21.15 billion in 2023, and is predicted to reach USD 37.55 billion by 2030, at a CAGR of 8.4% from 2024 to 2030.

The UK holds a significant portion of the digital marketplaces sector, largely propelled by the widespread usage of smartphones in the region. According to data from the Pew Research Center in February 2024, an astounding 86% of the UK populace owns a smartphone. This widespread smartphone ownership leads to increased accessibility to digital platforms among consumers. As smartphone ownership continues to climb, the impact and reach of digital marketplaces in the UK expand accordingly. This upsurge in smartphone adoption not only improves convenience for consumers but also creates numerous opportunities for businesses to effectively connect with their target audience, thus solidifying the UK's leadership in the digital marketplaces industry.

However, consumer finds reluctance to share personal data or conduct online transactions due to concerns about privacy breaches or financial risks undermines trust in digital marketplaces. Consequently, this lack of trust results in reduced usage of online marketplaces and hesitancy to engage in online shopping activities, ultimately hindering market growth. Additionally, instances of data breaches or fraudulent activities damage the reputation of digital commerce platforms, discouraging both consumers and businesses from actively participating in the online marketplace ecosystem.

On the contrary, the incorporation of Augmented Reality (AR) and Virtual Reality (VR) technologies presents a promising opportunity for online marketplaces. By integrating AR and VR, digital marketplaces can enhance the shopping experience by providing users with immersive and enriched interactions. These technologies allow consumers to visualize products in real-world settings, virtually test them prior to purchase, and explore interactive virtual environments. Such immersive experiences not only increase customer engagement and foster brand loyalty but also drive sales. Furthermore, AR and VR empower businesses to effectively showcase their products, offering users detailed information and personalized recommendations. Thus, the integration of AR and VR technologies has the potential to revolutionize the digital commerce platform landscape, delivering innovative and compelling shopping experiences.

Segment Overview

The UK Digital Marketplace industry is segmented based on platform, model type, and end users.
Based on platform, the market is segmented into desktop, mobile, and tablets.
Based on model type, the market is divided into Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C).
Based on end users, the market is bifurcated into commercial, and personal.

Key Market Players

Leading players operating in the UK Digital Marketplace industry include:
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group Inc.
Sea Limited
MercadoLibre Inc.
JD.com Inc.
Etsy Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.

KEY BENEFITS
• The UK digital marketplace market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
• The competitive analysis of the market players along with their market share in the UK digital marketplace market.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.

Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.