Taiwan Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030
The Taiwan Digital Marketplace Market size was valued at USD 9.46 billion in 2023, and is predicted to reach USD 18.33 billion by 2030, at a CAGR of 9.8% from 2024 to 2030.
The expansion of the e-retail sector in Taiwan is a significant driver of growth in the country's digital marketplaces market. For instance, in April 2023, Coupang, a South Korean e-retailer, introduced a service in Taiwan that enables small and medium-sized enterprises (SMEs) to sell ""made in Taiwan"" products in South Korea. This initiative is expected to provide numerous Taiwanese SMEs with opportunities to enter overseas markets. The surge in e-retail activity creates opportunities for digital marketplaces to thrive, serving as centralized platforms for consumers to browse, compare, and purchase products from a variety of sellers.
However, growth of the market encounters significant challenges stemming from cybersecurity threats and consumer trust issues. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or engage in transactions, fearing potential privacy breaches or financial harm. This lack of trust lead to reduced utilization of digital marketplaces and reluctance to participate in online shopping, ultimately impeding market growth. Additionally, occurrences of data breaches or fraudulent activities have the potential to damage the reputation of digital marketplaces, discouraging both consumers and businesses from active involvement in the online marketplace environment.
On the other hand, the integration of AR and VR technologies is positioned to propel the expansion of online marketplaces. These innovative advancements enable digital platforms to provide users with immersive and interactive shopping experiences. Through AR and VR, consumers can visualize products in real-world settings, virtually try them before making purchases, and explore dynamic virtual environments. These immersive interactions not only enhance customer engagement and foster brand loyalty but also result in increased sales. Furthermore, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations.
Segment Overview
The Taiwan Digital Marketplace industry is segmented based on platform, model type, and end users.
Based on platform, the market is segmented into desktop, mobile, and tablets.
Based on model type, the market is divided into Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C).
Based on end users, the market is bifurcated into commercial, and personal.
Key Market Players
Leading players operating in the Taiwan Digital Marketplace industry include:
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group Inc.
Sea Limited
MercadoLibre Inc.
JD.com Inc.
Etsy Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.
KEY BENEFITS
• The Taiwan digital marketplace market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
• The competitive analysis of the market players along with their market share in the Taiwan digital marketplace market.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.
- 1 Introduction
- 1.1 Report Description
- 1.2 Research Methodology
- 1.2.1 Secondary Research
- 1.2.2 Data Analysis Framework
- 1.2.3 Market Size Estimation
- 1.2.4 Forecasting
- 1.2.5 Primary Research And Data Validation
- 2 Taiwan Digital Marketplace Market By Platform
- 2.1 Overview
- 2.2 Desktop Market
- 2.3 Mobile Market
- 2.4 Tablets Market
- 3 Taiwan Digital Marketplace Market By Model Type
- 3.1 Overview
- 3.2 Business To Business (B2b) Market
- 3.3 Business To Consumer (B2c) Market
- 3.4 Consumer To Consumer (C2c) Market
- 4 Taiwan Digital Marketplace Market By End-user
- 4.1 Overview
- 4.2 Commercial Market
- 4.3 Personal Market
- 5 Company Profiles
- 5.1 Amazon Inc.
- 5.1.1 Company Overview
- 5.1.2 Company Snapshot
- 5.1.3 Operating Business Segments
- 5.1.4 Product Portfolio
- 5.1.5 Business Performance
- 5.1.6 Business Segments
- 5.1.7 Geographic Segments
- 5.1.8 Key Strategic Moves And Development
- 5.1.9 Primary Market Competitors
- 5.2 Walmart Inc.
- 5.2.1 Company Overview
- 5.2.2 Company Snapshot
- 5.2.3 Operating Business Segments
- 5.2.4 Product Portfolio
- 5.2.5 Business Performance
- 5.2.6 Business Segments
- 5.2.7 Geographic Segments
- 5.2.8 Key Strategic Moves And Development
- 5.2.9 Primary Market Competitors
- 5.3 Ebay Inc.
- 5.3.1 Company Overview
- 5.3.2 Company Snapshot
- 5.3.3 Operating Business Segments
- 5.3.4 Product Portfolio
- 5.3.5 Business Performance
- 5.3.6 Business Segments
- 5.3.7 Geographic Segments
- 5.3.8 Key Strategic Moves And Development
- 5.3.9 Primary Market Competitors
- 5.4 Alibaba Group Holding Limited
- 5.4.1 Company Overview
- 5.4.2 Company Snapshot
- 5.4.3 Operating Business Segments
- 5.4.4 Product Portfolio
- 5.4.5 Business Performance
- 5.4.6 Business Segments
- 5.4.7 Geographic Segments
- 5.4.8 Key Strategic Moves And Development
- 5.4.9 Primary Market Competitors
- 5.5 Rakuten Group, Inc.
- 5.5.1 Company Overview
- 5.5.2 Company Snapshot
- 5.5.3 Operating Business Segments
- 5.5.4 Product Portfolio
- 5.5.5 Business Performance
- 5.5.6 Business Segments
- 5.5.7 Geographic Segments
- 5.5.8 Key Strategic Moves And Development
- 5.5.9 Primary Market Competitors
- 5.6 Sea Limited
- 5.6.1 Company Overview
- 5.6.2 Company Snapshot
- 5.6.3 Operating Business Segments
- 5.6.4 Product Portfolio
- 5.6.5 Business Performance
- 5.6.6 Business Segments
- 5.6.7 Geographic Segments
- 5.6.8 Key Strategic Moves And Development
- 5.6.9 Primary Market Competitors
- 5.7 Mercadolibre, Inc.
- 5.7.1 Company Overview
- 5.7.2 Company Snapshot
- 5.7.3 Operating Business Segments
- 5.7.4 Product Portfolio
- 5.7.5 Business Performance
- 5.7.6 Business Segments
- 5.7.7 Geographic Segments
- 5.7.8 Key Strategic Moves And Development
- 5.7.9 Primary Market Competitors
- 5.8 Jd.Com, Inc.
- 5.8.1 Company Overview
- 5.8.2 Company Snapshot
- 5.8.3 Operating Business Segments
- 5.8.4 Product Portfolio
- 5.8.5 Business Performance
- 5.8.6 Business Segments
- 5.8.7 Geographic Segments
- 5.8.8 Key Strategic Moves And Development
- 5.8.9 Primary Market Competitors
- 5.9 Etsy, Inc.
- 5.9.1 Company Overview
- 5.9.2 Company Snapshot
- 5.9.3 Operating Business Segments
- 5.9.4 Product Portfolio
- 5.9.5 Business Performance
- 5.9.6 Business Segments
- 5.9.7 Geographic Segments
- 5.9.8 Key Strategic Moves And Development
- 5.9.9 Primary Market Competitors
- 5.10 Allegro.Eu
- 5.10.1 Company Overview
- 5.10.2 Company Snapshot
- 5.10.3 Operating Business Segments
- 5.10.4 Product Portfolio
- 5.10.5 Business Performance
- 5.10.6 Business Segments
- 5.10.7 Geographic Segments
- 5.10.8 Key Strategic Moves And Development
- 5.10.9 Primary Market Competitors
- 5.11 Kogan.Com
- 5.11.1 Company Overview
- 5.11.2 Company Snapshot
- 5.11.3 Operating Business Segments
- 5.11.4 Product Portfolio
- 5.11.5 Business Performance
- 5.11.6 Business Segments
- 5.11.7 Geographic Segments
- 5.11.8 Key Strategic Moves And Development
- 5.11.9 Primary Market Competitors
- 5.12 Seek
- 5.12.1 Company Overview
- 5.12.2 Company Snapshot
- 5.12.3 Operating Business Segments
- 5.12.4 Product Portfolio
- 5.12.5 Business Performance
- 5.12.6 Business Segments
- 5.12.7 Geographic Segments
- 5.12.8 Key Strategic Moves And Development
- 5.12.9 Primary Market Competitors
- 5.13 Carsales
- 5.13.1 Company Overview
- 5.13.2 Company Snapshot
- 5.13.3 Operating Business Segments
- 5.13.4 Product Portfolio
- 5.13.5 Business Performance
- 5.13.6 Business Segments
- 5.13.7 Geographic Segments
- 5.13.8 Key Strategic Moves And Development
- 5.13.9 Primary Market Competitors
- 5.14 Rea Group Ltd.
- 5.14.1 Company Overview
- 5.14.2 Company Snapshot
- 5.14.3 Operating Business Segments
- 5.14.4 Product Portfolio
- 5.14.5 Business Performance
- 5.14.6 Business Segments
- 5.14.7 Geographic Segments
- 5.14.8 Key Strategic Moves And Development
- 5.14.9 Primary Market Competitors
- 5.15 Airtasker Ltd.
- 5.15.1 Company Overview
- 5.15.2 Company Snapshot
- 5.15.3 Operating Business Segments
- 5.15.4 Product Portfolio
- 5.15.5 Business Performance
- 5.15.6 Business Segments
- 5.15.7 Geographic Segments
- 5.15.8 Key Strategic Moves And Development
- 5.15.9 Primary Market Competitors
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