U.S. Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers) – Opportunity Analysis and Industry Forecast, 2024–2030
The U.S. Smart Home Market size was valued at USD 22.91 billion in 2023, and is predicted to reach USD 65.87 billion by 2030, at a CAGR of 16.3% from 2024 to 2030.
The advancement of digitalization, combined with a strong focus on Energy Efficiency Initiatives, drives the growth of the smart home market in the US. As consumers increasingly adopt smart home technologies to enhance convenience and control in an increasingly digital world, there is a parallel shift towards prioritizing energy efficiency and sustainability. This dual momentum encourages widespread adoption of smart thermostats, lighting systems, and appliances, empowering homeowners to reduce energy consumption and costs. The synergy between digitalization and energy-consciousness propels the smart home market forward as Americans actively seek innovative solutions to make their residences smarter and more eco-friendly. Projections indicate steady growth in the US smart home market over the next five years, with user penetration expected to reach 68.64% by 2027, reflecting a notable 20.7 percentage point increase from 2023.
Moreover, the growth of the smart home market in the U.S. is significantly driven by the relatively affluent consumer base in the region. With considerable purchasing power, American households show a strong inclination towards investing in premium home technologies and automation solutions, including smart home products. Data from the US Bureau of Labor Statistics (BLS) reveals a substantial increase in disposable income among American households in 2022, with average annual expenditures reaching USD 72,967—an impressive 9.0% surge from the previous year. As disposable income levels continue to rise, the demand for smart homes is expected to further escalate, solidifying their status as indispensable components of modern American households.
However, the progress of the smart home market faces a significant hurdle stemming from security apprehensions surrounding interconnected systems. Smart devices such as thermostats, cameras, and door locks are susceptible to cyber intrusions, posing threats to the privacy and safety of residents. This vulnerability often results from weak passwords or inadequate security measures within Wi-Fi networks. Exploiting these weaknesses, cyber attackers infiltrate systems, potentially manipulating devices or gaining access to sensitive information.
On the contrary, the incorporation of blockchain technology holds significant promise in strengthening the security and privacy of smart home systems. This is achieved through the encryption and secure storage of sensitive smart home data, empowering users to control access to their information and reducing the risk of unauthorized intrusion. Blockchain verifies device identities, ensuring that only trusted devices participate within the smart home network, and streamlines operations through tamper-proof smart contracts. Moreover, it decentralizes device control, minimizing vulnerabilities and enabling transparent management of access control and permissions. The integration of blockchain into smart homes not only enhances security and privacy but also cultivates a safer and more confidential environment. As a result, it is poised to generate significant growth opportunities within the market.
Segment Overview
The U.S. Smart Home industry is segmented based on product type, communication protocol, smart home hubs, voice assistant integration, smart home compatibility with smartphones, installation, and sales channel.
By product type, the market is categorized into smart lighting, smart home security and surveillance, smart entertainment, and smart appliances.
By communication protocol, the market is classified into Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread.
By smart home hubs, the market is segmented into standalone hubs and built-in hubs.
By voice assistant integration, the market is divided into Amazon Alexa, Google Assistant, Apple Siri, and others.
By smart home compatibility with smartphones, the market is divided into iOS and Android.
By installation, the market is classified into DIY installation and professional installation.
By sales channel, the market is classified into online retailers and offline retailers.
Key Market Players
Leading players operating in the U.S. Smart Home Market include:
• LG Electronics
• ASSA ABLOY
• Amazon, Inc.
• Samsung Electronics
• Sony Group Corporation
• Emerson Electronic Co.
• Johnson Controls International PLC
• Centrica Connected Home Limited
• Resideo Technologies, Inc.
• Apple, Inc.
KEY BENEFITS
• The U.S. Smart Home market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
• The competitive analysis of the market players along with their market share in the U.S. Smart Home market.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.
- 1 Introduction
- 1.1 Report Description
- 1.2 Research Methodology
- 1.2.1 Secondary Research
- 1.2.2 Data Analysis Framework
- 1.2.3 Market Size Estimation
- 1.2.4 Forecasting
- 1.2.5 Primary Research And Data Validation
- 2 U.S. Smart Home Market By Product Type
- 2.1 Overview
- 2.2 Smart Lighting Market
- 2.2.1 Smart Bulbs
- 2.2.2 Smart Light Strips
- 2.2.3 Smart Switches
- 2.3 Smart Home Security And Surveillance Market
- 2.3.1 Smart Cameras
- 2.3.2 Video Doorbells
- 2.3.3 Smart Locks
- 2.3.4 Security System
- 2.4 Smart Entertainment Market
- 2.4.1 Smart Tvs
- 2.4.2 Smart Speakers
- 2.4.3 Streaming Devices
- 2.5 Smart Appliances Market
- 2.5.1 Smart Refrigerators
- 2.5.2 Smart Ovens
- 2.5.3 Smart Washing Machines
- 2.5.4 Smart Dishwashers
- 2.5.5 Smart Home Hvac Management
- 2.5.6 Other Smart Appliances
- 3 U.S. Smart Home Market By Communication Protocol
- 3.1 Overview
- 3.2 Wi-fi Market
- 3.3 Zigbee Market
- 3.4 Z-wave Market
- 3.5 Bluetooth Market
- 3.6 Thread Market
- 4 U.S. Smart Home Market By Smart Home Hubs
- 4.1 Overview
- 4.2 Standalone Hubs Market
- 4.3 Built-in Hubs Market
- 5 U.S. Smart Home Market By Voice Assistants Integration
- 5.1 Overview
- 5.2 Amazon Alexa Market
- 5.3 Google Assistant Market
- 5.4 Apple Siri Market
- 5.5 Others Market
- 6 U.S. Smart Home Market By Smart Home Compatibility With Smartphones
- 6.1 Overview
- 6.2 Ios Market
- 6.3 Android Market
- 7 U.S. Smart Home Market By Installation
- 7.1 Overview
- 7.2 Diy Installation Market
- 7.3 Professional Installation Market
- 8 U.S. Smart Home Market By Sales Channel
- 8.1 Overview
- 8.2 Online Retailers Market
- 8.3 Retailers Market
- 9 Company Profiles
- 9.1 Lg Electronics
- 9.1.1 Company Overview
- 9.1.2 Company Snapshot
- 9.1.3 Operating Business Segments
- 9.1.4 Product Portfolio
- 9.1.5 Business Performance
- 9.1.6 Business Segments
- 9.1.7 Geographic Segments
- 9.1.8 Key Strategic Moves And Development
- 9.1.9 Primary Market Competitors
- 9.2 Assa Abloy
- 9.2.1 Company Overview
- 9.2.2 Company Snapshot
- 9.2.3 Operating Business Segments
- 9.2.4 Product Portfolio
- 9.2.5 Business Performance
- 9.2.6 Business Segments
- 9.2.7 Geographic Segments
- 9.2.8 Key Strategic Moves And Development
- 9.2.9 Primary Market Competitors
- 9.3 Amazon Inc.
- 9.3.1 Company Overview
- 9.3.2 Company Snapshot
- 9.3.3 Operating Business Segments
- 9.3.4 Product Portfolio
- 9.3.5 Business Performance
- 9.3.6 Business Segments
- 9.3.7 Geographic Segments
- 9.3.8 Key Strategic Moves And Development
- 9.3.9 Primary Market Competitors
- 9.4 Samsung Electronics
- 9.4.1 Company Overview
- 9.4.2 Company Snapshot
- 9.4.3 Operating Business Segments
- 9.4.4 Product Portfolio
- 9.4.5 Business Performance
- 9.4.6 Business Segments
- 9.4.7 Geographic Segments
- 9.4.8 Key Strategic Moves And Development
- 9.4.9 Primary Market Competitors
- 9.5 Sony
- 9.5.1 Company Overview
- 9.5.2 Company Snapshot
- 9.5.3 Operating Business Segments
- 9.5.4 Product Portfolio
- 9.5.5 Business Performance
- 9.5.6 Business Segments
- 9.5.7 Geographic Segments
- 9.5.8 Key Strategic Moves And Development
- 9.5.9 Primary Market Competitors
- 9.6 Emerson Electronic Co.
- 9.6.1 Company Overview
- 9.6.2 Company Snapshot
- 9.6.3 Operating Business Segments
- 9.6.4 Product Portfolio
- 9.6.5 Business Performance
- 9.6.6 Business Segments
- 9.6.7 Geographic Segments
- 9.6.8 Key Strategic Moves And Development
- 9.6.9 Primary Market Competitors
- 9.7 Johnson Controls International Plc
- 9.7.1 Company Overview
- 9.7.2 Company Snapshot
- 9.7.3 Operating Business Segments
- 9.7.4 Product Portfolio
- 9.7.5 Business Performance
- 9.7.6 Business Segments
- 9.7.7 Geographic Segments
- 9.7.8 Key Strategic Moves And Development
- 9.7.9 Primary Market Competitors
- 9.8 Centrica Connected Home Limited
- 9.8.1 Company Overview
- 9.8.2 Company Snapshot
- 9.8.3 Operating Business Segments
- 9.8.4 Product Portfolio
- 9.8.5 Business Performance
- 9.8.6 Business Segments
- 9.8.7 Geographic Segments
- 9.8.8 Key Strategic Moves And Development
- 9.8.9 Primary Market Competitors
- 9.9 Resideo Technologies Inc.
- 9.9.1 Company Overview
- 9.9.2 Company Snapshot
- 9.9.3 Operating Business Segments
- 9.9.4 Product Portfolio
- 9.9.5 Business Performance
- 9.9.6 Business Segments
- 9.9.7 Geographic Segments
- 9.9.8 Key Strategic Moves And Development
- 9.9.9 Primary Market Competitors
- 9.10 Apple Inc.
- 9.10.1 Company Overview
- 9.10.2 Company Snapshot
- 9.10.3 Operating Business Segments
- 9.10.4 Product Portfolio
- 9.10.5 Business Performance
- 9.10.6 Business Segments
- 9.10.7 Geographic Segments
- 9.10.8 Key Strategic Moves And Development
- 9.10.9 Primary Market Competitors
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